Analyzing the use of short URLs in LinkedIn job postings


26 Sep 2023  •   4 minutes read

Author: Admin

Analyzing the use of short URLs in LinkedIn job postings

LinkedIn is a powerful platform for professionals to connect, network, and find job opportunities. With over 740 million members worldwide, it’s crucial to stand out and make a strong impression on potential employers and recruiters. One way to do this is by optimizing your LinkedIn profile URL.

What is a LinkedIn URL?

A LinkedIn URL is a unique web address that directs to your LinkedIn profile. It typically includes your name and some numbers or random characters. For example, a LinkedIn URL might look like this:

Having a personalized LinkedIn URL not only makes it easier for others to find and share your profile, but it also looks more professional on resumes, business cards, and other professional materials. It’s like having your own personal branding on the platform.

How to obtain your LinkedIn URL

If you’re wondering how to find your LinkedIn URL, it’s actually quite simple. Here’s a step-by-step guide:

  1. Log in to your LinkedIn account.
  2. Click on your profile photo in the top right corner of the screen.
  3. Select “View profile” from the dropdown menu.
  4. On your profile page, look for the URL displayed under your name and headline.
  5. Copy the URL and you’re good to go!

Once you have your LinkedIn URL, you can start customizing it to make it more memorable and relevant to your professional brand.

How to customize your LinkedIn URL

LinkedIn allows you to customize your URL to make it more personalized and professional. Here’s how you can do it:

  1. Go to your LinkedIn profile page.
  2. Click on the “Edit public profile & URL” button on the right side of your profile.
  3. In the right panel, under the “Edit URL” section, click on the pencil icon next to your current URL.
  4. Enter your desired custom URL in the text box.
  5. Click “Save” to apply the changes.

Keep in mind that your custom URL should be unique and relevant to your professional identity. Avoid using numbers or random characters unless they have a specific meaning or significance.

Benefits of using a short URL in LinkedIn job postings

Now that you know how to obtain and customize your LinkedIn URL, let’s explore why using a short URL in LinkedIn job postings can be beneficial for job seekers and recruiters:

1. Easy to remember and share

Short URLs are easier to remember and share compared to long, complex URLs. When you include a short URL in your job postings, it increases the chances of potential candidates clicking on the link and visiting your LinkedIn profile. It also makes it easier for candidates to share your profile with others who might be interested in the job opportunity.

2. Professional appearance

A short URL gives your LinkedIn profile a more professional appearance. It shows that you have taken the time to customize your profile and make it easily accessible to others. This attention to detail can leave a positive impression on recruiters and hiring managers.

3. Improved search engine optimization (SEO)

Short URLs can also contribute to improving your search engine optimization (SEO) efforts. When potential employers or recruiters search for candidates with specific skills or qualifications, having a customized short URL can increase the visibility of your LinkedIn profile in search results.

4. Enhanced personal branding

Customizing your LinkedIn URL with a short, relevant name can enhance your personal branding. It helps create a cohesive online presence and makes it easier for others to recognize and remember your professional identity. This can be especially beneficial for individuals who have common names.

How to share your LinkedIn URL

Once you have customized your LinkedIn URL, it’s important to share it strategically to maximize its impact. Here are some tips on how to effectively share your LinkedIn URL:

  • Include it in your resume: Add your LinkedIn URL in the contact information section of your resume. This allows potential employers to easily access your profile and learn more about your skills and experience.
  • Add it to your email signature: Include your LinkedIn URL in your email signature to provide recipients with a direct link to your profile. This can be useful for networking purposes or when reaching out to potential employers.
  • Share it on social media: Promote your LinkedIn profile on other social media platforms, such as Twitter or Facebook. This can attract more connections and increase your visibility among industry professionals.
  • Include it in your business card: Print your LinkedIn URL on your business card to make it convenient for professionals you meet to connect with you online.

LinkedIn URL optimization best practices

To optimize your LinkedIn URL for maximum impact, consider the following best practices:

1. Use relevant keywords

Include relevant keywords in your LinkedIn URL to improve its searchability. For example, if you’re a marketing professional, consider including keywords like “marketing,” “digital,” or “branding” in your URL.

2. Keep it short and memorable

Avoid using long, convoluted URLs that are difficult to remember. Opt for a short, concise URL that is easy to share and type in manually.

3. Update it periodically

As your professional identity evolves, you may want to update your LinkedIn URL to reflect any changes in your career or skills. Make sure to keep it relevant and up to date.

4. Track the performance

LinkedIn provides analytics tools that allow you to track the performance of your profile and URL. Monitor the number of views, clicks, and connections generated through your LinkedIn URL to assess its effectiveness.


In conclusion, optimizing your LinkedIn URL by using a short, customized URL can significantly enhance your professional branding and increase your visibility among potential employers and recruiters. By following the steps outlined in this article, you can easily obtain, customize, and share your LinkedIn URL for maximum impact. Remember to keep it relevant, professional, and easy to remember. Happy networking!

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