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Getting Higher Engagement On LinkedIn Inmails

Dos and Dont's for LinkedIn Inmails to get higher engagement

Ever wondered how some sales professionals seem to effortlessly strike up meaningful conversations with potential clients? Enter LinkedIn InMail – the secret weapon in the arsenal of successful sales outreach. It’s like a hidden door to connecting with decision-makers and industry leaders, offering a direct line to your next big opportunity.

Here in this guide, we’ll help you understand how to use LinkedIn InMail the right way. We’ll give you simple tips that work, without any fancy words. Our goal is to make your sales outreach better by showing you what to do and what not to do. And, we’ll also talk a bit about how tools like LiProspect can make your InMail even better. Let’s get started and make your InMail messages stand out!


  1. Personalize Your Message: Crafting a personalized message is more than just addressing the recipient by name. It’s about showing genuine interest and relevance. Take the time to delve into the recipient’s profile and recent activity. Reference specific details that resonate with them, such as their career achievements, interests, or shared connections. This demonstrates that you’ve done your homework and are genuinely interested in engaging with them on a meaningful level.
  2. Highlight Mutual Connections or Interests: Finding common ground is key to building rapport and increasing the likelihood of a positive response. Mentioning mutual connections, shared interests, or involvement in the same groups can help establish a connection from the outset. It shows that you’re not just reaching out randomly but have a genuine reason to connect. This commonality lays the foundation for a more meaningful conversation and increases the recipient’s receptiveness to your message.
  3. Provide Value: Offering something of value in your InMail is essential to capturing the recipient’s attention and encouraging them to respond. Whether it’s sharing relevant industry insights, providing a helpful resource, or extending an invitation for a mutually beneficial collaboration, aim to add value upfront. This demonstrates your expertise, generosity, and willingness to contribute positively to the recipient’s professional journey. By providing value, you establish yourself as a trusted resource and increase the likelihood of a favorable response.
  4. Keep it Concise and Clear: In the fast-paced world of InMail, conciseness is key. Long-winded messages are more likely to be ignored or skimmed over. Keep your InMails short, and focus on communicating your message clearly and effectively. Avoid unnecessary fluff or lengthy paragraphs that dilute your message. Instead, get straight to the point and ensure that your message is easy to read and understand. By keeping it concise and clear, you increase the chances of your message being read and responded to.
  5. Follow Up Strategically: Persistence pays off in the world of InMail outreach. Don’t be discouraged if you don’t receive a response to your initial message. Follow up with a polite and concise message after a reasonable amount of time. Remind the recipient of your initial message, reiterate your interest in connecting, and reinforce the value proposition you’ve offered. A well-timed follow-up demonstrates your commitment and professionalism and increases the likelihood of a response. Just be sure to strike the right balance between persistence and respect for the recipient’s time and priorities.


  1. Send Generic Messages: Resist the temptation to take shortcuts by sending out generic, one-size-fits-all messages. These templated messages lack personalization and relevance, making them more likely to be ignored or marked as spam by recipients. Instead, take the time to tailor your message to each recipient, addressing their specific needs, interests, and concerns. By showing that you’ve invested effort into understanding their unique situation, you demonstrate sincerity and increase the likelihood of a positive response.
  2. Overwhelm with Information: While it’s important to provide value in your InMail messages, bombarding recipients with excessive information or lengthy pitches can be counterproductive. Keep your message focused and concise, highlighting the most compelling aspects of your offer or proposition. Avoid overwhelming recipients with unnecessary details or technical jargon that may confuse or intimidate them. Instead, aim to communicate your message clearly and succinctly, focusing on the key points most relevant to the recipient’s needs and interests.
  3. Use Pushy or Aggressive Language: Adopting a pushy or aggressive tone in your InMail messages can be a major turn-off for recipients and may damage your chances of building a positive relationship. Instead, strive to maintain a professional, friendly, and respectful tone at all times. Avoid using language that comes across as demanding or confrontational, and instead, opt for language that is polite, courteous, and considerate. By treating recipients with respect and empathy, you create a more conducive environment for meaningful communication and collaboration.
  4. Neglect to Proofread: Spelling or grammatical errors can detract from the professionalism of your message and undermine your credibility as a communicator. Always take the time to proofread your InMail before sending it out to ensure that it’s error-free and polished. Double-check for any typos, grammatical mistakes, or awkward phrasing that may detract from the clarity and effectiveness of your message. By presenting yourself as a meticulous and detail-oriented communicator, you enhance your credibility and increase the likelihood of a positive response from recipients.

The Role of LinkedIn Automation Tools:

LinkedIn automation tools like LiProspect can significantly enhance your InMail outreach efforts by streamlining the process and maximizing efficiency. These tools allow you to automate personalized messages, schedule follow-ups, and track engagement metrics, saving you time and effort while ensuring a consistent and targeted approach to your outreach strategy. By integrating seamlessly with LinkedIn’s platform, LiProspect enables you to scale your outreach efforts effectively while maintaining a personal touch, ultimately increasing your chances of success.

A Balanced Approach:

While LinkedIn automation tools offer valuable capabilities for optimizing your InMail outreach, it’s essential to strike a balance between automation and personalization. While automation can streamline your processes and increase efficiency, it’s crucial to ensure that your messages retain a human touch and resonate with recipients on a personal level. By combining the efficiency of automation with the authenticity of personalized messaging, you can achieve the best results in your InMail outreach efforts.

Handling Rejections:

Receiving rejections or non-responses is a natural part of InMail outreach, and it’s essential not to take it personally. Instead, view each rejection as an opportunity to learn and improve your approach. Take note of any common themes or feedback received and use this information to refine your messaging and strategy moving forward. Remember, persistence and adaptability are key traits of successful sales professionals.


Mastering the art of using LinkedIn InMail effectively can be a game-changer for sales professionals looking to expand their network, generate leads, and drive business growth. By following the Dos and Don’ts outlined in this guide and leveraging the capabilities of LinkedIn automation tools like LiProspect, you can optimize your InMail outreach efforts and increase your chances of success.

Ready to supercharge your InMail outreach efforts and unlock new growth opportunities? Try out LiProspect’s advanced automation features and take your sales strategy to the next level. Click here to sign up for a free trial today and discover how LiProspect can help you achieve your sales goals on LinkedIn.

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