Best practices for using a URL shortener in your LinkedIn job search

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26 Sep 2023  •   5 minutes read

Author: Admin

Best Practices for Using a URL Shortener in Your LinkedIn Job Search

LinkedIn is a powerful platform for professionals to connect, network, and find job opportunities. Your LinkedIn profile serves as your online resume, allowing you to showcase your skills, experience, and personal brand. One important aspect of your LinkedIn profile is your unique URL, which is essentially the web address of your profile page. In this article, we will explore the best practices for using a URL shortener in your LinkedIn job search, including how to customize your LinkedIn URL, share it on your resume, and optimize it for better visibility.

What is a LinkedIn URL?

A LinkedIn URL is the web address that directs users to your LinkedIn profile. By default, LinkedIn assigns a random combination of numbers and letters as your URL, which can be difficult to remember or share with others. However, LinkedIn allows you to customize your URL to make it more personalized and professional.

How to Get Your LinkedIn URL

To find your LinkedIn URL, follow these simple steps:

  1. Log in to your LinkedIn account
  2. Click on your profile picture in the top right corner
  3. Select “View profile”
  4. Look for the URL under your profile picture

Your LinkedIn URL will typically look something like this: www.linkedin.com/in/yourname. It is important to note that your LinkedIn URL is case-sensitive, so make sure to use the correct capitalization when sharing it.

How to Change Your LinkedIn URL

If you are not happy with the default URL assigned to you by LinkedIn, you can easily change it to something more personalized. Here’s how:

  1. Log in to your LinkedIn account
  2. Click on your profile picture in the top right corner
  3. Select “View profile”
  4. Look for the “Edit public profile & URL” button on the right side of the page
  5. Click on the pencil icon next to your current URL
  6. Enter your desired URL in the text box
  7. Click “Save”

Keep in mind that your desired URL may already be taken by someone else, so be creative and choose a unique URL that reflects your personal brand or professional identity.

How to Customize Your LinkedIn URL

When customizing your LinkedIn URL, it’s important to choose a URL that is professional, easy to remember, and reflects your personal brand. Here are a few best practices to keep in mind:

  • Use your full name: Including your full name in your URL makes it easier for others to find and remember your profile. Avoid using nicknames or abbreviations.
  • Keep it simple: Choose a URL that is concise and easy to type. Long and complicated URLs can be difficult to remember and share.
  • Avoid special characters: LinkedIn only allows letters, numbers, and hyphens in your URL. Special characters, such as exclamation marks or underscores, are not allowed.
  • Consider keywords: If you have a specific area of expertise or industry focus, consider incorporating relevant keywords into your URL. This can help improve your visibility in search results.

Remember, once you have customized your LinkedIn URL, it cannot be changed again. So take your time and choose a URL that you will be happy with in the long run.

How to Share Your LinkedIn URL on Your Resume

Your LinkedIn profile is a valuable asset in your job search, and including your URL on your resume can help potential employers learn more about you and your professional background. Here’s how to share your LinkedIn URL on your resume:

  1. Open your resume document
  2. Choose the section where you want to include your LinkedIn URL (e.g., contact information)
  3. Type “LinkedIn:” followed by your URL
  4. Make sure the URL is clickable by adding the appropriate HTML code. For example: <a href=”www.linkedin.com/in/yourname”>www.linkedin.com/in/yourname</a>
  5. Save and update your resume

By including your LinkedIn URL on your resume, you make it easy for recruiters and hiring managers to access your profile and learn more about your skills and experience.

LinkedIn URL Optimization

Optimizing your LinkedIn URL can help improve your visibility in search engine results and make it easier for others to find your profile. Here are a few tips to optimize your LinkedIn URL:

  • Include relevant keywords: Incorporate keywords that are relevant to your industry, job title, or area of expertise in your URL. This can help improve your ranking in search results.
  • Use hyphens: LinkedIn allows the use of hyphens in your URL, which can help improve readability and search engine optimization. For example, instead of using spaces or underscores, use hyphens to separate words in your URL.
  • Avoid stop words: Stop words are common words such as “and,” “the,” or “in” that are often ignored by search engines. Avoid including stop words in your URL to keep it concise and focused.
  • Share your URL: Promote your LinkedIn profile by sharing your URL on other social media platforms, your personal website, or in your email signature. The more exposure your URL gets, the higher the chances of being discovered by potential employers or clients.

By optimizing your LinkedIn URL, you can increase your chances of being found by recruiters, hiring managers, or potential clients who are searching for professionals with your skills and expertise.

LinkedIn URL Shorteners

URL shorteners are online tools that allow you to create shorter, more manageable URLs for sharing on social media platforms, emails, or resumes. While LinkedIn already provides a relatively short URL for your profile, using a URL shortener can further simplify your URL and make it easier to remember and share.

There are many URL shortener tools available, both free and paid. Here are a few popular options:

  • Bitly: Bitly is one of the most popular URL shorteners, allowing you to create customized short links and track analytics.
  • TinyURL: TinyURL is a simple and straightforward URL shortener that allows you to create short links with just a few clicks.
  • Ow.ly: Ow.ly is a URL shortener provided by Hootsuite, a popular social media management platform. It offers additional features such as link tracking and analytics.

When using a URL shortener for your LinkedIn URL, make sure to choose a tool that is reliable, secure, and provides analytics to track the performance of your links.

Best Practices for Using a URL Shortener in Your LinkedIn Job Search

When using a URL shortener in your LinkedIn job search, it’s important to follow these best practices:

  1. Choose a reputable URL shortener: Make sure to use a reliable and trusted URL shortener tool to create your shortened LinkedIn URL. This will ensure that your links are secure and don’t get flagged as spam.
  2. Keep it simple: Shortened URLs are meant to be concise and easy to remember. Avoid using long and complicated URLs that may confuse or deter people from clicking on your link.
  3. Test your links: Before sharing your shortened LinkedIn URL, make sure to test it to ensure that it directs users to the correct destination. Broken or incorrect links can be frustrating for users and reflect poorly on your professionalism.
  4. Track your analytics: If your chosen URL shortener provides analytics, take advantage of this feature to track the performance of your LinkedIn URL. This can help you understand how many people are clicking on your link and where your traffic is coming from.
  5. Update your links: If you change your LinkedIn URL or make any updates to your profile, make sure to update your shortened URLs accordingly. This will ensure that your links always direct users to the most up-to-date information.

By following these best practices, you can effectively use a URL shortener in your LinkedIn job search and increase your chances of attracting the attention of potential employers or clients.

Conclusion

Your LinkedIn URL is an important tool in your job search arsenal. By customizing your URL, sharing it on your resume, and optimizing it for better visibility, you can enhance your personal brand and make it easier for others to find and connect with you. Additionally, using a URL shortener can further simplify your LinkedIn URL and make it easier to remember and share. By following the best practices outlined in this article, you can maximize the effectiveness of your LinkedIn URL and increase your chances of success in your job search.

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