Common mistakes to avoid on your LinkedIn public profile


26 Sep 2023  •   4 minutes read

Author: Admin

Common Mistakes to Avoid on Your LinkedIn Public Profile

LinkedIn is a powerful tool for professionals to network, connect with potential employers, and showcase their skills and experience. Your LinkedIn public profile serves as an online representation of your professional brand, making it crucial to present yourself in the best possible light. However, many users make common mistakes on their LinkedIn profiles that can harm their professional image and hinder their opportunities. In this article, we will discuss the most common mistakes to avoid on your LinkedIn public profile and provide tips on how to optimize your profile for success.

1. Neglecting to Customize Your LinkedIn URL

Your LinkedIn URL is the web address that links directly to your public profile. By default, LinkedIn assigns a generic URL with a combination of random numbers and letters. However, it is essential to customize your LinkedIn URL to make it more professional and memorable. To customize your LinkedIn URL, follow these steps:

  1. Click on your profile picture in the top right corner of your LinkedIn homepage.
  2. Select “View profile” from the dropdown menu.
  3. Under your profile picture, click on the “Edit public profile & URL” button.
  4. On the right side of the screen, click on the pencil icon next to your current URL.
  5. Enter your desired custom URL in the text box.
  6. Click “Save” to update your LinkedIn URL.

By customizing your LinkedIn URL, you can create a professional web address that reflects your name or area of expertise. It also makes it easier for others to find and share your profile.

2. Not Including a Profile Picture or Using an Unprofessional Photo

Your profile picture is one of the first things people notice on your LinkedIn profile. It is essential to include a high-quality, professional photo that represents you well. Avoid using selfies, group photos, or images with distracting backgrounds. Instead, choose a headshot where you are dressed professionally and have a friendly and approachable expression. A professional profile picture helps build trust and credibility, making it more likely for others to engage with your profile and connect with you.

3. Lack of a Compelling Headline

Your headline appears directly below your name on your LinkedIn profile and is one of the most prominent sections people see. Many users make the mistake of leaving the default headline, which typically displays your current job title. However, this is a missed opportunity to showcase your skills and expertise. Instead, create a compelling headline that grabs attention and highlights your unique value proposition. Use relevant keywords related to your industry or area of expertise to optimize your headline for searchability.

4. Failing to Craft an Engaging Summary

The summary section on your LinkedIn profile is your opportunity to tell your professional story and showcase your achievements and goals. Many users make the mistake of leaving this section blank or simply copying and pasting their resume summary. However, your LinkedIn summary should be more conversational and engaging. Use this space to highlight your key accomplishments, skills, and career aspirations. Keep it concise and easy to read, but also showcase your personality and what sets you apart from others in your field.

5. Incomplete or Outdated Experience and Education Sections

Your experience and education sections provide valuable insights into your professional background and qualifications. It is essential to keep these sections up to date and provide detailed information about your roles, responsibilities, and achievements. Many users make the mistake of neglecting to include specific details or leaving gaps in their work history. Take the time to add relevant information, such as job titles, company names, dates of employment, and a description of your responsibilities and accomplishments. Similarly, update your education section with your degrees, certifications, and relevant coursework.

6. Ignoring the Skills and Endorsements Section

LinkedIn allows you to showcase your skills and receive endorsements from your connections. Many users make the mistake of ignoring or underutilizing this section, which can be a powerful tool for attracting potential employers and establishing credibility. Take the time to add relevant skills to your profile and ask your connections for endorsements. Be sure to focus on skills that are relevant to your industry or desired career path. Additionally, consider endorsing others in your network to build mutual support and strengthen professional relationships.

7. Not Including Links to Your Website, Portfolio, or Blog

LinkedIn provides the opportunity to include links to your website, portfolio, or blog in your profile. Many users overlook this option, missing out on the chance to showcase their work and provide additional context to their professional background. If you have a personal website, online portfolio, or blog, include the relevant links in your LinkedIn profile. This allows potential employers or connections to learn more about you and your work beyond what is included in your profile.

8. Ignoring the Importance of Recommendations

Recommendations on LinkedIn serve as testimonials from others who have worked with you or know you professionally. They can help build credibility and demonstrate your skills and capabilities. Many users make the mistake of neglecting to request recommendations or not providing recommendations to others. Take the time to reach out to current or former colleagues, supervisors, or clients and ask for recommendations. Offer to write recommendations for others as well, as this can strengthen your professional relationships and increase the likelihood of receiving recommendations in return.

9. Using Generic or Overused Buzzwords

LinkedIn profiles are often filled with generic or overused buzzwords that do little to differentiate individuals from their competition. Avoid using cliché terms like “motivated,” “passionate,” or “results-oriented” without providing specific examples or evidence to support these claims. Instead, focus on showcasing your unique skills, experiences, and accomplishments in a way that is authentic and compelling. Use concrete examples and metrics whenever possible to demonstrate the impact of your work.

10. Neglecting to Proofread Your Profile

A profile filled with spelling and grammatical errors can leave a negative impression on potential employers and connections. Many users make the mistake of neglecting to proofread their LinkedIn profiles, leading to embarrassing mistakes. Take the time to review your profile carefully and ensure that there are no typos or grammatical errors. Consider asking a trusted friend or colleague to review your profile as well, as they may catch errors or provide valuable feedback.


Your LinkedIn public profile is an essential tool for building your professional brand and connecting with others in your industry. By avoiding these common mistakes and optimizing your profile, you can make a great impression on potential employers and connections. Customize your LinkedIn URL, include a professional profile picture, craft a compelling headline and summary, provide detailed experience and education information, utilize the skills and endorsements section, include relevant links, request and provide recommendations, avoid generic buzzwords, and proofread your profile. By following these tips, you can create a standout LinkedIn public profile that helps you achieve your professional goals.

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