Common mistakes to avoid when changing your LinkedIn URL


26 Sep 2023  •   3 minutes read

Author: Admin

Common Mistakes to Avoid When Changing Your LinkedIn URL

LinkedIn is a powerful platform for professionals to connect, network, and showcase their skills and experience. One important aspect of your LinkedIn profile is your URL, which is the web address that leads to your profile. Your LinkedIn URL is an essential component of your online presence and can be customized to make it more professional and memorable.

However, changing your LinkedIn URL can be a bit tricky if you’re not familiar with the process. In this article, we’ll discuss some common mistakes to avoid when changing your LinkedIn URL and provide you with step-by-step instructions on how to do it correctly. Let’s dive in!

1. Not Knowing How to Get Your LinkedIn URL

Before you can change your LinkedIn URL, you need to know what your current URL is. Some users may not be aware of how to find their LinkedIn URL, especially if they are new to the platform. Here’s how you can get your LinkedIn URL:

  1. Sign in to your LinkedIn account
  2. Click on your profile picture in the top right corner
  3. Select “View profile”
  4. Look for the URL displayed under your profile picture

Once you have located your LinkedIn URL, you can proceed with changing it.

2. Not Customizing Your LinkedIn URL

Your default LinkedIn URL is usually a combination of numbers and letters, which can be long, complex, and difficult to remember. Customizing your LinkedIn URL is a great way to make it more professional and user-friendly. By default, LinkedIn allows you to change your URL to include your name or a variation of it.

However, some users may not be aware of this feature or may simply overlook it. It’s important to take advantage of this customization option to create a personalized LinkedIn URL that reflects your professional brand. Here’s how you can change your LinkedIn URL:

  1. Go to your LinkedIn profile
  2. Click on the “Edit public profile & URL” button
  3. Under “Edit URL”, click on the pencil icon
  4. Type in your desired URL
  5. Click “Save”

Once you have customized your LinkedIn URL, make sure to update it on your resume, business cards, and other professional materials.

3. Using an Invalid LinkedIn URL Format

When customizing your LinkedIn URL, it’s important to use a valid format that adheres to LinkedIn’s guidelines. Using an invalid URL format can cause issues and make it difficult for others to access your profile. Here are some guidelines to follow when formatting your LinkedIn URL:

  • Use lowercase letters
  • Avoid spaces and special characters
  • Separate words with hyphens (-) or periods (.)
  • Keep it concise and easy to remember

For example, if your name is John Smith, a valid LinkedIn URL format could be “” or “”. Avoid using long and complex URLs that are difficult to type or remember.

4. Not Optimizing Your LinkedIn URL for SEO

Optimizing your LinkedIn URL for search engines can help improve your online visibility and make it easier for others to find your profile. By incorporating relevant keywords in your LinkedIn URL, you can increase the chances of appearing in search results when someone looks for professionals in your field.

When choosing or customizing your LinkedIn URL, consider including keywords that are relevant to your industry, job title, or areas of expertise. For example, if you are a marketing specialist, your LinkedIn URL could be “”. This way, when someone searches for “marketing specialist” on LinkedIn or a search engine, your profile has a higher chance of appearing in the results.


Changing your LinkedIn URL is a simple yet powerful way to enhance your professional presence and make it easier for others to find and connect with you. By avoiding these common mistakes and following the right steps, you can customize your LinkedIn URL effectively and optimize it for your personal brand.

Remember to get familiar with the process of obtaining your LinkedIn URL, customize it to make it more professional, use a valid format, and optimize it for search engines. By making the most out of your LinkedIn URL, you can showcase your professional expertise and increase your chances of connecting with the right opportunities.

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