Examining the use of short URLs in LinkedIn profile customization

liprospect

26 Sep 2023  •   4 minutes read

Author: Admin

Introduction

LinkedIn is a powerful professional networking platform that allows individuals to connect with colleagues, industry professionals, and potential employers. Your LinkedIn profile serves as your online resume, showcasing your skills, experience, and accomplishments. One important aspect of your LinkedIn profile is the URL, as it provides an easy way for others to find and access your profile. In this article, we will examine the use of short URLs in LinkedIn profile customization and discuss the benefits of using personalized URLs.

What is a LinkedIn URL?

A LinkedIn URL is a unique web address that directs users to your LinkedIn profile. By default, LinkedIn assigns a long and randomly generated URL to your profile, which can be difficult to remember and share. However, LinkedIn provides the option to customize your profile URL, allowing you to create a shorter and more personalized web address.

How to get your LinkedIn URL

To find your LinkedIn URL, follow these simple steps:

  1. Log in to your LinkedIn account
  2. Click on your profile picture or avatar in the top right corner of the screen
  3. Select “View profile” from the dropdown menu
  4. On your profile page, look for the URL located under your profile picture
  5. Copy the URL and use it to share your LinkedIn profile with others

How to change your LinkedIn URL

If you want to change your LinkedIn URL to something more personalized, follow these steps:

  1. Log in to your LinkedIn account
  2. Click on your profile picture or avatar in the top right corner of the screen
  3. Select “View profile” from the dropdown menu
  4. On your profile page, click on the “Edit public profile & URL” button
  5. Under the “Edit URL” section, click on the pencil icon next to your current URL
  6. Type in your desired URL, making sure it is unique and not already in use
  7. Click on the “Save” button to save your new LinkedIn URL

How to copy your LinkedIn URL

If you want to copy your LinkedIn URL to share it with others, follow these steps:

  1. Log in to your LinkedIn account
  2. Click on your profile picture or avatar in the top right corner of the screen
  3. Select “View profile” from the dropdown menu
  4. On your profile page, look for the URL located under your profile picture
  5. Click on the URL to select it
  6. Right-click on the selected URL and choose “Copy” from the dropdown menu
  7. Paste the copied URL wherever you want to share it

Benefits of customizing your LinkedIn URL

There are several benefits to customizing your LinkedIn URL:

  • Easy to remember: A personalized LinkedIn URL is easier to remember compared to a long and random URL. This makes it more convenient for you to share your profile with others.
  • Professional appearance: Having a customized URL adds a professional touch to your LinkedIn profile, as it shows that you have taken the time to personalize and optimize your online presence.
  • Branding opportunities: By customizing your LinkedIn URL, you have the opportunity to align it with your personal brand or professional identity. This can help you stand out in a competitive job market.
  • Improved search engine visibility: Customized LinkedIn URLs are more search engine friendly, making it easier for your profile to appear in search results when someone searches for your name or relevant keywords.

Where to find your LinkedIn URL on the mobile app

If you are using the LinkedIn mobile app and want to find your LinkedIn URL, follow these steps:

  1. Open the LinkedIn app on your smartphone or tablet
  2. Tap on your profile picture or avatar in the top left corner of the screen
  3. Select “View profile” from the dropdown menu
  4. On your profile page, look for the URL located under your name and headline
  5. Tap on the URL to copy it
  6. Paste the copied URL wherever you want to share it

Using a URL shortener for your LinkedIn profile

In addition to customizing your LinkedIn URL, you may also consider using a URL shortener to further optimize your profile’s web address. URL shorteners are online tools that shrink long URLs into shorter and more manageable links. Some popular URL shorteners include Bitly, TinyURL, and Ow.ly. Here are some reasons why you might want to use a URL shortener for your LinkedIn profile:

  • Space-saving: URL shorteners help save characters, which can be beneficial if you are sharing your LinkedIn profile on platforms with character limits, such as Twitter.
  • Improved aesthetics: Shorter URLs are visually more appealing and can enhance the overall appearance of your online presence.
  • Tracking and analytics: Many URL shorteners provide analytics and tracking features, allowing you to monitor the performance of your shared LinkedIn profile links.
  • Custom branding: Some URL shorteners allow you to create custom branded URLs, which can further enhance your personal or professional branding.

How to edit your LinkedIn URL

If you have already customized your LinkedIn URL but want to make changes to it, follow these steps:

  1. Log in to your LinkedIn account
  2. Click on your profile picture or avatar in the top right corner of the screen
  3. Select “View profile” from the dropdown menu
  4. On your profile page, click on the “Edit public profile & URL” button
  5. Under the “Edit URL” section, click on the pencil icon next to your current URL
  6. Edit your URL as desired
  7. Click on the “Save” button to save your changes

Examples of personalized LinkedIn URLs

To give you some inspiration, here are a few examples of personalized LinkedIn URLs:

  • linkedin.com/in/johndoe
  • linkedin.com/in/janedoe123
  • linkedin.com/in/sarahsmithmarketing
  • linkedin.com/in/kevinjohnsonphd

How to share your LinkedIn URL

Once you have customized your LinkedIn URL, you can easily share it with others. Here are some ways to share your LinkedIn URL:

  • Business cards: Include your LinkedIn URL on your business cards to provide a direct link to your professional profile.
  • Email signature: Add your LinkedIn URL to your email signature to make it easily accessible for anyone you correspond with.
  • Resume: Include your LinkedIn URL on your resume to provide additional information about your professional experience and qualifications.
  • Social media profiles: Add your LinkedIn URL to your other social media profiles, such as Twitter, Facebook, and Instagram, to encourage cross-platform engagement.
  • Personal website or blog: If you have a personal website or blog, include a link to your LinkedIn profile to provide visitors with more information about your professional background.

Conclusion

Customizing your LinkedIn URL can greatly enhance your online presence and make it easier for others to find and access your profile. By following the steps outlined in this article, you can easily change, copy, and share your personalized LinkedIn URL. Additionally, considering the use of URL shorteners can further optimize your LinkedIn profile’s web address. Take advantage of these customization options to maximize the impact of your LinkedIn profile and improve your professional networking opportunities.

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