Examples of effective LinkedIn URLs and why they work

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26 Sep 2023  •   5 minutes read

Author: Admin

Optimizing and Customizing Your LinkedIn URL for Success

LinkedIn is a powerful tool for professionals and job seekers to network, connect with potential employers, and showcase their skills and experience. One of the key elements of your LinkedIn profile is your URL, which is the web address that directs users to your profile. In this article, we will discuss examples of effective LinkedIn URLs and explain why they work. We will also provide a step-by-step guide on how to optimize and customize your own LinkedIn URL for better visibility and networking opportunities.

What is a LinkedIn URL and How to Get One

A LinkedIn URL is a unique web address that directs users to your LinkedIn profile. It typically consists of your name followed by a string of numbers and letters. For example, a generic LinkedIn URL might look like this:

https://www.linkedin.com/in/john-doe-123456789

To get your own LinkedIn URL, follow these simple steps:

  1. Sign in to your LinkedIn account and go to your profile.
  2. Click on the “Edit public profile & URL” button located next to your profile picture.
  3. In the right-hand column, under “Edit URL,” you will find your current LinkedIn URL. You can customize it by clicking on the pencil icon.
  4. Enter your desired custom URL. Keep it simple, professional, and easy to remember.
  5. Click “Save” to save your changes.

Examples of Effective LinkedIn URLs and Why They Work

Now that you know how to get your own LinkedIn URL, let’s explore some examples of effective LinkedIn URLs and understand why they work:

1. Personalized and Professional

An effective LinkedIn URL is personalized and professional. It includes your name or a variation of your name that is easy to recognize and remember. For example:

https://www.linkedin.com/in/john-doe

This URL clearly identifies the owner as John Doe and is simple and easy to share. It also looks professional and enhances the credibility of the profile.

2. Relevant Keywords

Another effective strategy is to include relevant keywords in your LinkedIn URL. This can help improve your profile’s visibility in search results and highlight your areas of expertise. For example:

https://www.linkedin.com/in/john-doe-marketing

This URL not only includes the person’s name but also mentions their specialization in marketing. It gives a clear indication of their professional background and helps them stand out in a competitive field.

3. Short and Concise

An effective LinkedIn URL is short and concise. Long and complicated URLs can be difficult to remember and share. It’s best to keep it simple and easy to type. For example:

https://www.linkedin.com/in/johnd

This URL uses the person’s first initial and last name, making it short and concise. It is easier to remember and share with others.

4. Consistent Branding

Consistency is key when it comes to personal branding. An effective LinkedIn URL should align with your personal brand and be consistent with your other online profiles. For example:

https://www.linkedin.com/in/johndigitalmarketing

This URL includes the person’s name and their area of expertise, which is digital marketing. It aligns with their personal brand and is consistent with their other online profiles, such as their website or blog.

How to Change Your LinkedIn URL

If you already have a LinkedIn URL but want to change it, follow these steps:

  1. Sign in to your LinkedIn account and go to your profile.
  2. Click on the “Edit public profile & URL” button located next to your profile picture.
  3. In the right-hand column, under “Edit URL,” click on the pencil icon to customize your URL.
  4. Enter your desired custom URL.
  5. Click “Save” to save your changes.

How to Copy Your LinkedIn URL

If you want to copy your LinkedIn URL to share with others, follow these steps:

  1. Sign in to your LinkedIn account and go to your profile.
  2. Click on the “Edit public profile & URL” button located next to your profile picture.
  3. In the right-hand column, under “Edit URL,” you will find your current LinkedIn URL. Click on the “Copy” button to copy it to your clipboard.
  4. You can now paste the URL wherever you want to share it.

Where to Find Your LinkedIn URL on the Mobile App

If you prefer to access LinkedIn through the mobile app, here’s how you can find your LinkedIn URL:

  1. Open the LinkedIn app on your smartphone.
  2. Tap on your profile picture at the top left corner of the screen.
  3. Scroll down and tap on “View profile” to access your profile.
  4. Tap on the three dots at the top right corner of the screen.
  5. Select “Copy Profile Link” to copy your LinkedIn URL.

LinkedIn URL Shorteners

If you have a long LinkedIn URL or want to make it more visually appealing, you can use URL shorteners or custom URL services to create a shorter and more memorable link. Some popular LinkedIn URL shorteners include Bitly, Ow.ly, and Rebrandly. These services allow you to create a customized URL that redirects to your LinkedIn profile. For example:

https://bit.ly/johndoe

Using a URL shortener can make it easier to share your LinkedIn profile on business cards, resumes, and other promotional materials.

How to Edit Your LinkedIn URL

If you need to edit your LinkedIn URL for any reason, follow these steps:

  1. Sign in to your LinkedIn account and go to your profile.
  2. Click on the “Edit public profile & URL” button located next to your profile picture.
  3. In the right-hand column, under “Edit URL,” click on the pencil icon to customize your URL.
  4. Make the necessary changes to your URL.
  5. Click “Save” to save your changes.

Using Your LinkedIn URL on Your Resume and Business Card

Including your LinkedIn URL on your resume and business card can be a valuable addition. It allows potential employers and contacts to easily access your profile and learn more about your professional background. Here’s how you can incorporate your LinkedIn URL on your resume and business card:

  • Resume: Add a section to your resume titled “Social Media Profiles” or “Professional Online Presence.” Include your LinkedIn URL along with other relevant social media profiles or websites.
  • Business Card: Include your LinkedIn URL on your business card, along with your other contact information. This makes it easy for people to connect with you online.

LinkedIn URL Format

The format of a LinkedIn URL is as follows:

https://www.linkedin.com/in/yourname

The “yourname” part of the URL should be replaced with your own name or a variation of your name that you want to use for your LinkedIn profile.

Invalid LinkedIn URLs

There are certain types of LinkedIn URLs that are considered invalid or not recommended:

  • URLs with random numbers and letters: These URLs are difficult to remember and don’t provide any information about the person or their professional background.
  • URLs with irrelevant or inappropriate words: It’s important to keep your LinkedIn URL professional and relevant to your field of expertise. Avoid using words that have no connection to your personal brand.
  • URLs with excessive hyphens or special characters: While you can include hyphens in your URL to separate words, using too many hyphens or special characters can make it confusing and difficult to type.

How to Find Your LinkedIn URL on an iPhone

If you are using the LinkedIn app on your iPhone, you can find your LinkedIn URL by following these steps:

  1. Open the LinkedIn app on your iPhone.
  2. Tap on your profile picture at the top left corner of the screen.
  3. Scroll down and tap on “View profile” to access your profile.
  4. Tap on the three dots at the top right corner of the screen.
  5. Select “Copy Profile Link” to copy your LinkedIn URL.

LinkedIn URLs on Other Social Networks

LinkedIn URLs can also be shared on other social networks to increase your online visibility and connect with a wider audience. Many social networks, such as Facebook and Twitter, allow you to add your LinkedIn profile link to your bio or about section. This makes it easy for your followers and friends to find and connect with you on LinkedIn.

Conclusion

Optimizing and customizing your LinkedIn URL is an essential step in enhancing your online presence and networking opportunities. By following the steps outlined in this article, you can create an effective LinkedIn URL that is personalized, professional, and easy to remember. Remember to keep your LinkedIn URL consistent with your personal brand and update it whenever necessary. By leveraging the power of your LinkedIn URL, you can maximize the visibility of your profile and unlock new career opportunities.

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