Exploring the features of LinkedIn Premium

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26 Sep 2023  •   3 minutes read

Author: Admin

Exploring the features of LinkedIn Premium

LinkedIn is not just a social networking site for professionals, it is also a powerful tool for career development, business networking, and personal branding. With over 700 million users worldwide, it has become the go-to platform for professionals looking to connect, engage, and grow their network. While the basic version of LinkedIn is free to use, there is also a premium version available, which offers a range of additional features and benefits. In this article, we will explore the features of LinkedIn Premium and help you decide whether it is worth the cost.

What is LinkedIn Premium?

LinkedIn Premium is a paid subscription service offered by LinkedIn. It provides users with access to additional features and tools that are not available in the free version. LinkedIn Premium offers different plans to cater to the needs of different professionals, including job seekers, sales professionals, recruiters, and business owners. These plans come with various benefits and pricing options, allowing users to choose the one that best suits their requirements.

LinkedIn Premium Plans and Pricing

LinkedIn Premium offers several plans to cater to the diverse needs of professionals. Let’s take a closer look at some of the most popular plans and their pricing:

1. LinkedIn Premium Career

LinkedIn Premium Career is designed for professionals who are actively looking for new job opportunities and want to stand out to recruiters and hiring managers. This plan offers features such as InMail credits, which allow you to send direct messages to people outside your network, and access to the LinkedIn Learning platform, where you can enhance your skills with online courses. The cost of LinkedIn Premium Career starts at $29.99 per month.

2. LinkedIn Premium Business

LinkedIn Premium Business is tailored for entrepreneurs, business owners, and professionals who want to grow their business and connect with potential clients and partners. This plan provides advanced search filters, which help you find the right prospects, and access to the Sales Navigator platform, which offers additional features for sales professionals. The cost of LinkedIn Premium Business starts at $59.99 per month.

3. LinkedIn Premium Sales Navigator

LinkedIn Premium Sales Navigator is specifically designed for sales professionals who want to accelerate their sales process and generate leads. This plan offers advanced lead and company search filters, real-time insights, and integration with CRM tools. The cost of LinkedIn Premium Sales Navigator starts at $79.99 per month.

Is LinkedIn Premium worth it?

Now that we have explored the different LinkedIn Premium plans and their pricing, the question arises: Is LinkedIn Premium worth it? The answer to this question depends on your specific needs and goals. Let’s take a look at some of the benefits of LinkedIn Premium that can help you make an informed decision:

1. Increased Visibility

One of the main benefits of LinkedIn Premium is increased visibility. With a premium account, you can see who has viewed your profile and get insights into how you are being found by others. This can be particularly useful for job seekers and professionals looking to attract the attention of recruiters and potential employers. Additionally, LinkedIn Premium gives you access to the Open Profile feature, which allows anyone on LinkedIn to message you for free, even if they are not connected to you.

2. InMail Credits

InMail credits are a valuable feature offered by LinkedIn Premium. InMail allows you to send direct messages to anyone on LinkedIn, even if you are not connected to them. This can be incredibly useful for reaching out to potential clients, partners, or job opportunities. With a premium account, you receive a certain number of InMail credits each month, depending on your plan, which can help you establish direct contact with key individuals.

3. Advanced Search Filters

LinkedIn Premium offers advanced search filters that allow you to refine your search and find the right people and opportunities more efficiently. Whether you are looking for potential clients, job opportunities, or industry experts, these filters can help you narrow down your search criteria and save time. This is particularly beneficial for sales professionals and recruiters who need to find specific profiles and leads.

4. LinkedIn Learning

LinkedIn Premium gives you access to LinkedIn Learning, an online platform that offers thousands of courses and tutorials on various topics. Whether you want to enhance your technical skills, learn about leadership and management, or improve your marketing knowledge, LinkedIn Learning provides a range of resources to help you grow professionally. This feature can be particularly valuable for professionals looking to upskill and stay ahead in their industry.

Conclusion

LinkedIn Premium offers a range of features and benefits that can enhance your professional networking experience. From increased visibility to advanced search filters and access to LinkedIn Learning, these features can help you stand out, connect with the right people, and grow your career or business. However, it is important to consider your specific needs and goals before deciding whether LinkedIn Premium is worth the cost. Evaluate the different plans and pricing options, and determine whether the features align with your objectives. Remember to take advantage of any LinkedIn Premium discounts or trial offers to test out the service before committing to a subscription. Ultimately, LinkedIn Premium can be a valuable investment in your professional growth, but it is essential to assess its relevance and value based on your individual circumstances.

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