Exploring the limitations of using a URL shortener on LinkedIn

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26 Sep 2023  •   5 minutes read

Author: Admin

Exploring the limitations of using a URL shortener on LinkedIn

LinkedIn is a powerful platform for professionals to showcase their skills, connect with others in their industry, and find new career opportunities. One important aspect of your LinkedIn profile is your profile URL, which is the web address that leads directly to your profile. While LinkedIn provides an option to customize your URL, some people choose to use URL shorteners for various reasons. In this article, we will explore the limitations of using a URL shortener on LinkedIn and the best practices for optimizing your LinkedIn profile URL.

What is a LinkedIn URL?

Before we dive into the limitations of using a URL shortener on LinkedIn, let’s first understand what a LinkedIn URL is. A LinkedIn URL is a unique web address that leads directly to your LinkedIn profile. It is important because it allows you to share your profile with others, include it on your resume or business card, and make it easily accessible to potential employers or connections.

By default, LinkedIn assigns a long and random URL to your profile, which is not user-friendly or memorable. However, LinkedIn provides an option to customize your URL, allowing you to create a personalized and professional web address.

How to get your LinkedIn URL?

Getting your LinkedIn URL is a simple process. Here’s how you can find your LinkedIn URL:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture or avatar in the top right corner of the page.
  3. In the dropdown menu, select “View profile”.
  4. In the top section of your profile, you will see the URL displayed under your profile picture. It will look something like this: www.linkedin.com/in/yourname.
  5. Click on the URL to open your profile in a new tab or copy it to share with others.

How to change your LinkedIn URL?

If you are not satisfied with the default URL assigned by LinkedIn or if you want to create a more personalized URL, you can easily change it. Follow these steps to change your LinkedIn URL:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture or avatar in the top right corner of the page.
  3. In the dropdown menu, select “View profile”.
  4. In the top section of your profile, you will see the URL displayed under your profile picture. Click on the “Edit public profile & URL” link next to it.
  5. On the right side of the page, you will see a section called “Edit URL & public profile”. Click on the pencil icon next to your current URL.
  6. In the popup window, enter your desired URL in the “Customize your public profile URL” field. Make sure to use your name or a variation of it to make it easily recognizable.
  7. Click on the “Save” button to save your changes.

Why do people use URL shorteners on LinkedIn?

URL shorteners have gained popularity in recent years due to their ability to condense long and complicated URLs into shorter and more manageable ones. People use URL shorteners for various reasons, including:

  • Reducing the character count: LinkedIn has a character limit for the URL field in your profile, and using a shortener can help you fit a longer URL within that limit.
  • Making the URL more visually appealing: Shortened URLs are often cleaner and more aesthetically pleasing, which can be beneficial when sharing your LinkedIn profile on social media platforms or in emails.
  • Tracking clicks and analytics: Some URL shorteners offer analytics features that allow you to track the number of clicks and gather data on the performance of your shared links.
  • Masking the destination URL: In some cases, people use URL shorteners to hide the actual destination URL, which can be useful for affiliate marketing or when sharing links that may look suspicious or untrustworthy.

The limitations of using a URL shortener on LinkedIn

While there may be valid reasons for using a URL shortener on other platforms, using one on LinkedIn can have several limitations and drawbacks. Here are some of the main limitations:

1. Trust and credibility:

LinkedIn is a professional networking platform, and trust and credibility are essential for building meaningful connections and attracting potential employers or clients. Using a URL shortener can raise suspicion and make your profile appear less trustworthy. This is especially true if you are sharing your LinkedIn profile URL in a professional context, such as on your resume or business card.

2. Limited customization:

LinkedIn already provides an option to customize your URL, allowing you to create a personalized web address that reflects your professional brand. By using a URL shortener, you are limiting your ability to fully customize your URL and make it more memorable and professional.

3. Incompatibility with LinkedIn’s algorithms:

LinkedIn’s algorithms are designed to prioritize and promote content that is relevant, engaging, and trustworthy. When you use a URL shortener, it can interfere with LinkedIn’s algorithms and potentially decrease the visibility of your profile or shared content. This can negatively impact your reach and the number of connections or opportunities you can attract.

4. Difficulties with tracking and analytics:

While some URL shorteners offer tracking and analytics features, these may not be fully compatible with LinkedIn’s platform. This can make it challenging to gather accurate data on the performance of your shared links and understand how they are contributing to your overall LinkedIn strategy.

5. Risk of broken links:

URL shorteners rely on a third-party service to redirect the shortened URL to the actual destination. If the URL shortening service goes down or changes its policies, it can result in broken links and a poor user experience for those trying to access your LinkedIn profile.

Best practices for optimizing your LinkedIn profile URL

Given the limitations of using a URL shortener on LinkedIn, it is recommended to optimize your LinkedIn profile URL using the following best practices:

1. Customize your URL:

Take advantage of LinkedIn’s customization feature and create a personalized URL that includes your name or a variation of it. This will make it easier for others to remember and find your profile.

2. Keep it professional:

When customizing your URL, make sure to keep it professional and avoid using unnecessary numbers, symbols, or special characters. A clean and simple URL will appear more trustworthy and credible.

3. Include it on your resume and business card:

Your LinkedIn profile URL is an important part of your professional brand. Include it on your resume and business card to make it easy for potential employers or clients to access your profile and learn more about your skills and experience.

4. Share it on social media:

LinkedIn is a social networking platform, and sharing your profile URL on other social media platforms can help you expand your network and attract new connections. Include your LinkedIn profile URL in your social media bios or posts to make it easily accessible to others.

5. Optimize your profile for search:

LinkedIn is also a search engine, and optimizing your profile for search can increase your visibility and attract more relevant connections or opportunities. Include relevant keywords in your profile, including your headline, summary, and experience sections.

6. Regularly update and maintain your profile:

Keeping your LinkedIn profile up to date with your latest skills, experiences, and achievements is crucial for making a strong impression on potential employers or clients. Regularly review and update your profile to ensure it accurately reflects your professional brand.

In conclusion, while URL shorteners may be useful in certain contexts, using them on LinkedIn can have several limitations and drawbacks. It is recommended to optimize your LinkedIn profile URL by customizing it and following best practices to enhance your professional brand and increase your visibility on the platform. By doing so, you can make it easier for others to find and connect with you, ultimately opening up new career opportunities and professional relationships.

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