Exploring the use of short URLs in LinkedIn articles and posts


26 Sep 2023  •   4 minutes read

Author: Admin


When it comes to professional networking and personal branding, LinkedIn is the go-to platform for professionals across the globe. With over 740 million members, LinkedIn provides a unique opportunity to connect with like-minded professionals, expand your network, and showcase your skills and expertise. One crucial aspect of your LinkedIn presence is your LinkedIn URL, which serves as your digital identity on the platform. In this article, we will explore the use of short URLs in LinkedIn articles and posts, and how it can benefit your personal branding efforts.

What is a LinkedIn URL?

A LinkedIn URL is a unique web address that directs users to your LinkedIn profile. It typically consists of your name followed by a series of numbers and letters. For example, a standard LinkedIn URL may look like this: linkedin.com/in/johndoe12345. The LinkedIn URL is an essential element of your online presence as it allows others to find and visit your profile easily. However, the default LinkedIn URL may not be ideal for personal branding purposes, which is where customizing and shortening the URL comes into play.

Why customize your LinkedIn URL?

Customizing your LinkedIn URL helps create a more professional and memorable personal brand. It allows you to showcase your name or a relevant keyword in your URL, making it easier for others to remember and search for you on LinkedIn. A custom LinkedIn URL also enhances your online visibility, as it helps search engines recognize and index your profile more effectively. Additionally, a personalized LinkedIn URL can be used on business cards, resumes, email signatures, and other professional platforms to promote your LinkedIn profile.

How to customize your LinkedIn URL

Customizing your LinkedIn URL is a straightforward process. Follow these steps to create a personalized LinkedIn URL:

Step 1: Log in to your LinkedIn account

Visit LinkedIn.com and log in to your account using your email address and password. If you don’t have a LinkedIn account yet, sign up for a new account by providing the required information.

Step 2: Go to your profile

Click on your profile picture or the “Me” icon at the top right corner of the LinkedIn homepage. From the dropdown menu, select “View Profile” to navigate to your LinkedIn profile.

Step 3: Edit your public profile & URL

On your LinkedIn profile page, locate the section below your profile picture and name. Look for the “Edit public profile & URL” button and click on it. This will take you to the “Edit URL” section of your LinkedIn profile settings.

Step 4: Customize your LinkedIn URL

In the “Edit URL” section, you will see your current LinkedIn URL. Next to it, click on the “Edit” button to customize your URL. Enter your desired custom URL, which can be your name or a relevant keyword. LinkedIn will automatically check the availability of the URL and let you know if it’s already taken.

Step 5: Save your changes

Once you have entered your desired custom URL, click on the “Save” button to save your changes. LinkedIn will update your URL and make it live immediately. You can now start using your custom LinkedIn URL for personal branding and networking purposes.

How to share your LinkedIn URL effectively

Once you have customized your LinkedIn URL, it’s essential to share it effectively to maximize its impact. Here are some tips to help you share your LinkedIn URL:

1. Include it in your email signature

Adding your LinkedIn URL to your email signature is a great way to promote your profile. Include it alongside your other contact information, such as your phone number and website URL. This allows recipients of your emails to easily connect with you on LinkedIn.

2. Add it to your business card

Include your LinkedIn URL on your business card to provide a direct link to your professional profile. This allows potential employers, clients, or collaborators to visit your LinkedIn profile and learn more about your skills and experience.

3. Share it on social media

Promote your LinkedIn profile on other social media platforms by sharing your custom URL. Include it in the bio section of your Twitter, Instagram, or Facebook profiles, and encourage your followers to connect with you on LinkedIn.

4. Incorporate it into your resume

When applying for jobs, include your custom LinkedIn URL in your resume. This allows potential employers to easily access your LinkedIn profile and learn more about your qualifications and professional background.

LinkedIn URL shorteners

In addition to customizing your LinkedIn URL, you can also use URL shorteners to create shorter and more user-friendly URLs for your LinkedIn profile. URL shorteners are online tools that condense long URLs into shorter ones, making them easier to share and remember. Here are some popular URL shorteners you can use:

1. Bitly

Bitly is one of the most popular URL shorteners available. It allows you to create custom short URLs and provides analytics to track the performance of your links. Simply copy your LinkedIn URL, paste it into the Bitly URL shortener, and generate a shortened URL to share.

2. TinyURL

TinyURL is another widely used URL shortener. It offers a simple interface and allows you to generate short URLs with just a few clicks. Paste your LinkedIn URL into the TinyURL shortening tool, and it will generate a shortened URL for you to use.

3. Rebrandly

Rebrandly is a URL shortening service that offers advanced features for branding and customization. It allows you to create custom short URLs using your own domain name, providing a more branded and professional appearance. Simply sign up for a Rebrandly account, connect your domain, and create a custom short URL for your LinkedIn profile.


Customizing and shortening your LinkedIn URL can significantly enhance your personal branding efforts and online visibility. By creating a memorable and professional LinkedIn URL, you make it easier for others to find and connect with you on the platform. Remember to share your LinkedIn URL effectively on various platforms and mediums to maximize its impact. Whether you choose to customize your LinkedIn URL through the LinkedIn platform itself or use external URL shorteners, the key is to make it easy for others to discover and engage with your LinkedIn profile.

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