How a custom LinkedIn profile URL can help you showcase your portfolio or work samples


26 Sep 2023  •   5 minutes read

Author: Admin

How a Custom LinkedIn Profile URL Can Help You Showcase Your Portfolio or Work Samples

In today’s digital age, having a strong online presence is crucial for professionals in all industries. One of the most popular platforms for professionals to showcase their skills, experience, and work samples is LinkedIn. With over 700 million users worldwide, LinkedIn is the go-to platform for networking, job hunting, and professional branding.

While LinkedIn provides a standard URL for every user’s profile, having a custom URL can significantly enhance your professional brand and make it easier for others to find and connect with you. In this article, we’ll explore the benefits of having a custom LinkedIn profile URL and how you can create one.

What is a Custom LinkedIn Profile URL?

A custom LinkedIn profile URL is a personalized web address that replaces the random combination of numbers and letters in the default URL provided by LinkedIn. It typically includes your name or a variation of it, making it easier for others to remember and access your profile.

For example, instead of having a LinkedIn profile URL like, you can have a custom URL like This simple change can have a significant impact on your professional branding and online presence.

Benefits of a Custom LinkedIn Profile URL

Having a custom LinkedIn profile URL offers several benefits that can help you stand out from the crowd and showcase your portfolio or work samples effectively. Let’s explore some of these benefits:

1. Professional Branding

A custom LinkedIn profile URL allows you to create a strong personal brand by using your name or a variation of it. It gives you a unique identity on LinkedIn and makes it easier for others to find and recognize you. When you share your custom URL on business cards, resumes, or other professional materials, it adds a touch of professionalism and credibility to your personal brand.

2. Improved Search Engine Visibility

LinkedIn profiles often rank high in search engine results for personal names. By having a custom LinkedIn profile URL with your name, you increase the chances of your profile appearing in search engine results when someone searches for you. This is especially important if you have a common name and want to ensure that your LinkedIn profile is easily discoverable.

3. Easy Sharing and Memorability

A custom LinkedIn profile URL is much easier to share and remember compared to the default URL provided by LinkedIn. When networking or meeting new professionals, you can simply mention your custom URL, and they can easily find and connect with you on LinkedIn. This streamlined process enhances your networking efforts and makes it more convenient for others to engage with your profile.

4. Showcase Your Portfolio or Work Samples

A custom LinkedIn profile URL can help you showcase your portfolio or work samples directly on your profile. By including your custom URL in your resume or online portfolio, potential employers or clients can easily access your LinkedIn profile and view your work samples. This seamless integration between your LinkedIn profile and portfolio enhances your professional credibility and increases the chances of securing new opportunities.

How to Create a Custom LinkedIn Profile URL

Now that you understand the benefits of having a custom LinkedIn profile URL, let’s dive into the process of creating one:

Step 1: Sign in to LinkedIn

To create a custom LinkedIn profile URL, you need to sign in to your LinkedIn account. If you don’t have an account yet, you can sign up for free on the LinkedIn website.

Step 2: Access Your Profile Settings

Once you’re signed in, navigate to your profile by clicking on your profile picture or the “Me” icon in the top right corner of the LinkedIn website. From there, select the “View profile” option to access your profile settings.

Step 3: Edit Your Public Profile & URL

In your profile settings, locate the “Edit your public profile” section and click on the “Edit public profile & URL” option. This will take you to the page where you can customize your LinkedIn profile URL.

Step 4: Customize Your LinkedIn Profile URL

In the “Edit URL” section, you’ll see your current LinkedIn profile URL. To customize it, click on the pencil icon next to the URL. LinkedIn will provide you with some suggestions based on your name. You can choose one of the suggestions or create your own custom URL by typing it in the available field.

Keep in mind that your custom URL can only contain letters, numbers, and hyphens. It cannot have spaces, special characters, or exceed 30 characters. Once you’ve entered your desired custom URL, click on the “Save” button to save your changes.

Step 5: Update Your LinkedIn Profile

After saving your custom LinkedIn profile URL, it’s important to update your LinkedIn profile to reflect the changes. Make sure to review your profile information, headline, summary, work experience, and any other relevant sections to ensure they are up to date and aligned with your professional goals.

Remember to also review your privacy settings and adjust them according to your preferences. You can choose to make your profile visible to everyone or restrict it to your connections or specific individuals.

Tips for Optimizing Your LinkedIn Profile

Now that you have a custom LinkedIn profile URL, it’s essential to optimize your profile to make the most out of it. Here are some tips to help you optimize your LinkedIn profile:

1. Profile Picture

Choose a professional and high-quality profile picture that represents you well. A clear headshot with a neutral background is recommended. Avoid using group photos or pictures with distracting elements.

2. Profile Header

Your profile header is one of the first things people see when they visit your profile. Craft a compelling headline that highlights your expertise, skills, or unique value proposition. Use relevant keywords to make your profile more discoverable in search results.

3. Summary

Your LinkedIn profile summary is an opportunity to showcase your personality, professional achievements, and career goals. Write a concise and engaging summary that gives a clear overview of your professional background and aspirations. Use bullet points or paragraphs to make it easy to read.

4. Work Experience

List your work experience in reverse chronological order, starting with your current or most recent position. Include relevant details such as job titles, company names, dates of employment, and a brief description of your responsibilities and achievements in each role. Use action verbs and quantifiable results whenever possible.

5. Skills and Endorsements

Add relevant skills to your LinkedIn profile and ask your connections to endorse you for those skills. This adds credibility to your profile and increases your chances of appearing in search results when recruiters or potential clients are looking for specific skills.

6. Recommendations

Solicit recommendations from colleagues, supervisors, or clients who can vouch for your skills and work ethic. Recommendations provide social proof and enhance your professional credibility.

7. Projects and Media

LinkedIn allows you to showcase your work samples, projects, or media directly on your profile. Take advantage of this feature by uploading relevant documents, presentations, or links to your portfolio. This helps potential employers or clients get a better understanding of your capabilities.

8. Networking and Connections

Connect with professionals in your industry or field of interest to expand your network. Engage with their content, join relevant LinkedIn groups, and participate in discussions to establish yourself as a thought leader and build meaningful connections.

9. Regular Updates

Keep your LinkedIn profile updated by regularly adding new skills, certifications, projects, or achievements. This shows that you are active and engaged in your professional development.


A custom LinkedIn profile URL is a valuable tool for professionals to enhance their personal brand, improve search engine visibility, and showcase their portfolio or work samples. By creating a custom URL and optimizing your LinkedIn profile, you can effectively promote your skills, connect with industry professionals, and unlock new opportunities.

Remember to regularly review and update your LinkedIn profile to ensure it accurately reflects your current professional status and goals. With the right strategy and a well-crafted LinkedIn profile, you can take your professional brand to new heights.

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