How a custom LinkedIn URL can boost your visibility to recruiters and hiring managers


26 Sep 2023  •   4 minutes read

Author: Admin

Boost Your Visibility with a Custom LinkedIn URL

When it comes to job hunting and professional networking, LinkedIn is the go-to platform for both job seekers and employers. With over 700 million users worldwide, LinkedIn provides a vast network of professionals from various industries and offers a multitude of opportunities to connect, collaborate, and secure employment.

One of the key elements of a successful LinkedIn profile is a custom URL. A custom LinkedIn URL is a unique web address that directs to your profile and can greatly improve your visibility to recruiters and hiring managers. In this article, we will explore the importance of a custom LinkedIn URL, how to create one, and how to optimize it for maximum impact.

What is a Custom LinkedIn URL?

A custom LinkedIn URL is a personalized web address that replaces the default URL assigned by LinkedIn. By default, your LinkedIn profile URL consists of a combination of your name and a series of random numbers and letters. For example, it may look something like this:

However, by customizing your LinkedIn URL, you can create a shorter, more professional-looking web address that reflects your personal brand. A custom URL typically includes your name or a variation of it, making it easier to remember and share with others.

Why is a Custom LinkedIn URL Important?

Having a custom LinkedIn URL is important for several reasons:

1. Professional Branding: A personalized LinkedIn URL adds a professional touch to your profile and enhances your overall branding. It shows that you take your online presence seriously and have taken the time to personalize your profile.

2. Memorability: A custom URL is easier to remember and share with others, both in person and online. Whether you’re networking at an event or including your LinkedIn URL on your resume or business card, a shorter and more memorable URL can make a lasting impression.

3. Search Engine Optimization (SEO): A custom LinkedIn URL can improve your search engine visibility. When recruiters or potential employers search for your name on search engines like Google, having a custom URL can increase the chances of your LinkedIn profile appearing at the top of the search results.

4. Personalization: A custom URL allows you to personalize your LinkedIn profile even further. It gives you the opportunity to showcase your unique identity and stand out from the crowd.

How to Create a Custom LinkedIn URL

Creating a custom LinkedIn URL is a straightforward process. Follow these steps to create your custom URL:

1. Log in to LinkedIn: Visit the LinkedIn website and log in to your account using your credentials.

2. Access Your Profile: Once logged in, click on your profile picture or the “Me” icon at the top right corner of the page. This will take you to your profile.

3. Edit Your Public Profile & URL: On your profile page, click on the “Edit public profile & URL” option, which is located to the right of your profile picture.

4. Customize Your URL: In the right-hand column, you will see a section titled “Edit URL.” Click on the pencil icon next to your current URL.

5. Enter Your Desired URL: A pop-up window will appear, allowing you to enter your desired URL. Keep in mind that your URL should be unique and reflect your name or professional brand. Avoid using spaces or special characters.

6. Save Your Changes: After entering your desired URL, click on the “Save” button to save your changes.

Optimizing Your Custom LinkedIn URL

Now that you have created your custom LinkedIn URL, it’s time to optimize it for maximum impact. Here are some tips to help you make the most of your custom URL:

1. Keep it Professional

When creating your custom LinkedIn URL, it’s essential to keep it professional. Use your full name or a variation of it to maintain a consistent personal brand. Avoid including nicknames, numbers, or irrelevant words that may confuse or dilute your professional identity.

2. Short and Sweet

A shorter URL is not only easier to remember but also looks cleaner and more professional. Aim for a custom URL that is concise and to the point. If your full name is too long, consider using initials or a combination of your first name and last name.

3. Use Keywords

Keywords play a crucial role in search engine optimization (SEO). Including relevant keywords in your custom LinkedIn URL can increase the chances of your profile appearing in search engine results when someone searches for those keywords. For example, if you are a marketing professional, you might include the word “marketing” in your URL.

4. Shareability

Make it easy for others to find and share your LinkedIn profile by choosing a custom URL that is easy to spell and remember. Avoid using complex words or characters that may be difficult to type or copy. The more shareable your URL is, the more visibility you are likely to gain.

Where to Use Your Custom LinkedIn URL

Now that you have optimized your custom LinkedIn URL, it’s time to put it to good use. Here are some key places where you can showcase your custom URL:

1. Resume and Cover Letter

Include your custom LinkedIn URL on your resume and cover letter to provide potential employers with easy access to your profile. By including your URL, you allow recruiters and hiring managers to learn more about your skills and experience with just a click.

2. Business Cards

Add your LinkedIn URL to your business cards to make it convenient for others to connect with you professionally. Whether you’re attending a networking event or meeting someone for the first time, providing your LinkedIn URL allows others to explore your profile and connect with you.

3. Email Signature

Maximize your online presence by including your LinkedIn URL in your email signature. Every time you send an email, you provide recipients with a direct link to your professional profile, making it easier for them to connect, engage, and learn more about you.

4. Social Media Profiles

Many social media platforms allow you to include links to your other social profiles. Use your custom LinkedIn URL to enhance your professional presence on platforms such as Twitter, Instagram, or Facebook. By linking your social media profiles, you create a cohesive online presence.


A custom LinkedIn URL is a valuable tool that can significantly boost your visibility to recruiters and hiring managers. By creating and optimizing your custom URL, you enhance your professional branding, improve memorability, increase search engine visibility, and personalize your LinkedIn profile. Remember to keep your URL professional, concise, and shareable. Utilize your custom URL on your resume, business cards, email signature, and social media profiles to maximize your online presence and increase your chances of securing your dream job.

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