How a custom LinkedIn URL can help you showcase your skills and expertise

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26 Sep 2023  •   5 minutes read

Author: Admin

How a custom LinkedIn URL can help you showcase your skills and expertise

LinkedIn is a powerful tool for professionals to network, connect with potential employers, and showcase their skills and expertise. One important aspect of your LinkedIn profile is the URL that links to your profile. By customizing your LinkedIn URL, you can create a professional and memorable web address that highlights your personal brand. In this article, we will discuss the benefits of a custom LinkedIn URL and provide step-by-step instructions on how to get and customize your own LinkedIn URL.

What is a LinkedIn URL?

Before we dive into the process of customizing your LinkedIn URL, let’s first understand what a LinkedIn URL is. Your LinkedIn URL is the web address that links directly to your LinkedIn profile. It is unique to each LinkedIn user and is typically a combination of your name and some random numbers and letters. For example, a standard LinkedIn URL might look something like this: linkedin.com/in/johndoe123456.

Why customize your LinkedIn URL?

A customized LinkedIn URL offers several benefits to professionals looking to enhance their online presence:

1. Professionalism and branding

Having a custom LinkedIn URL adds a touch of professionalism to your profile. It shows that you have taken the time to personalize your online presence and highlights your attention to detail. A custom URL also allows you to align your LinkedIn profile with your personal brand, making it easier for others to remember and recognize you.

2. Easy sharing

A customized LinkedIn URL is shorter and easier to share than a standard URL with random numbers and letters. Whether you are including your LinkedIn profile on your resume, business card, or email signature, a custom URL looks cleaner and more professional. It also makes it easier for others to find and connect with you on LinkedIn.

3. Search engine optimization

Customizing your LinkedIn URL can also help improve your search engine optimization (SEO) efforts. By incorporating relevant keywords into your URL, you can increase your chances of appearing higher in search engine results when someone searches for professionals in your field or with your specific skills and expertise.

How to get a personalized LinkedIn URL

Now that you understand the benefits of a custom LinkedIn URL, let’s walk through the process of getting your own personalized URL:

Step 1: Log in to your LinkedIn account

Go to the LinkedIn website and log in to your account using your email address and password. If you don’t have a LinkedIn account, you can easily create one by clicking on the “Join now” button on the LinkedIn homepage.

Step 2: Go to your profile

Once you are logged in, click on the “Me” icon in the top navigation bar of the LinkedIn homepage. From the drop-down menu, select “View profile” to navigate to your LinkedIn profile.

Step 3: Edit your public profile URL

On your LinkedIn profile page, locate the section that displays your current LinkedIn URL. It is usually located below your profile picture and headline. Click on the “Edit public profile & URL” button next to your LinkedIn URL.

Step 4: Customize your URL

In the “Edit URL” section, you will see your current LinkedIn URL and an editable field where you can enter your desired custom URL. LinkedIn allows you to use letters, numbers, and hyphens in your custom URL. Avoid using special characters or spaces. Enter your desired custom URL in the field and click on the “Save” button to save your changes.

Step 5: Test your new URL

Once you have saved your new custom URL, test it out by copying and pasting it into your web browser’s address bar. Make sure it redirects to your LinkedIn profile correctly and that the URL is displayed as you intended. If you encounter any issues, go back to the “Edit URL” section and make the necessary changes.

How to optimize your LinkedIn URL

Now that you have your own custom LinkedIn URL, it’s time to optimize it to maximize its impact. Here are a few tips to help you optimize your LinkedIn URL:

1. Use your full name

Including your full name in your LinkedIn URL can help improve your online visibility and make it easier for others to find you. Keep it simple and professional by using your first and last name only. Avoid including nicknames or unnecessary information.

2. Incorporate relevant keywords

Think about the keywords that describe your skills, expertise, and industry. Incorporate these keywords into your LinkedIn URL to increase your chances of appearing in relevant search results. For example, if you are a graphic designer specializing in branding, your custom URL could be something like linkedin.com/in/johndoebranding.

3. Keep it short and concise

A shorter LinkedIn URL is easier to remember and share. Aim for a URL that is concise and easy to type. Avoid using unnecessary words or characters that can make your URL longer and harder to remember.

4. Update your profiles on other platforms

Now that you have a customized LinkedIn URL, make sure to update your profiles on other platforms such as your personal website, blog, or other social media profiles. This will ensure consistency in your online presence and make it easier for others to find and connect with you across different platforms.

How to change your LinkedIn URL

If you already have a LinkedIn URL but want to change it to a custom URL, follow these steps:

Step 1: Go to your profile

Log in to your LinkedIn account and navigate to your profile by clicking on the “Me” icon in the top navigation bar and selecting “View profile” from the drop-down menu.

Step 2: Edit your public profile URL

Locate the section that displays your current LinkedIn URL on your profile page. Click on the “Edit public profile & URL” button next to your LinkedIn URL.

Step 3: Change your URL

In the “Edit URL” section, you can edit your current custom URL or enter a new custom URL. LinkedIn will check if the URL is available and let you know if it’s already taken. Make the necessary changes and click on the “Save” button to save your new URL.

Step 4: Test your new URL

After saving your new URL, test it out by copying and pasting it into your web browser’s address bar. Ensure that it redirects to your LinkedIn profile correctly and that the URL is displayed as you intended. If there are any issues, go back to the “Edit URL” section and make the necessary changes.

Where to find your LinkedIn URL on the app

If you primarily use the LinkedIn mobile app, here’s how you can find your LinkedIn URL:

Step 1: Open the LinkedIn app

Launch the LinkedIn app on your mobile device and log in to your account if prompted.

Step 2: Go to your profile

Tap on the “Me” icon at the bottom right corner of the app screen to navigate to your LinkedIn profile.

Step 3: View your public profile

On your LinkedIn profile, tap on the three dots in the top right corner of the screen. From the drop-down menu, select “View public profile” to access your public profile.

Step 4: Copy your URL

On your public profile, tap on the three dots in the top right corner of the screen again. This time, select “Copy profile link” to copy your LinkedIn URL to your device’s clipboard. You can then paste it wherever you need to share it.

LinkedIn URL shorteners

If you find that your LinkedIn URL is too long or difficult to remember, you can use a URL shortener to create a shorter, more manageable URL. There are several URL shortening services available online, such as Bitly or TinyURL. Simply copy your LinkedIn URL and paste it into the URL shortener of your choice. The service will generate a shortened URL that you can use instead. Keep in mind that some URL shorteners may have limitations or require a subscription for certain features.

Conclusion

A customized LinkedIn URL is an essential tool for professionals looking to showcase their skills and expertise. By personalizing your LinkedIn URL, you can enhance your online presence, improve your search engine visibility, and make it easier for others to find and connect with you. Follow the steps outlined in this article to get your own custom LinkedIn URL and optimize it for maximum impact. Remember to keep it professional, concise, and consistent across different platforms. Take advantage of this simple yet powerful feature to elevate your LinkedIn profile and stand out in the professional world.

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