How a custom URL can make your LinkedIn profile more memorable

liprospect

26 Sep 2023  •   4 minutes read

Author: Admin

Optimizing Your LinkedIn Profile: The Power of a Custom URL

When it comes to creating a professional online presence, LinkedIn is the go-to platform for millions of professionals around the world. With over 756 million members, LinkedIn provides a unique opportunity to connect with industry leaders, showcase your skills and expertise, and find new career opportunities.

While your LinkedIn profile is an important tool for building your professional network, it’s essential to make it as memorable and accessible as possible. One way to achieve this is by customizing your LinkedIn URL.

What is a LinkedIn URL?

Before we dive into the benefits of a custom LinkedIn URL, let’s first understand what a LinkedIn URL is. A LinkedIn URL is a unique web address that directly links to your LinkedIn profile. It typically contains your name and some random numbers and letters.

For example, a standard LinkedIn URL might look something like this: www.linkedin.com/in/johndoe1234. While this URL serves its purpose, it can be challenging to remember and share with others.

Why Customize Your LinkedIn URL?

Customizing your LinkedIn URL has several advantages. Here are a few reasons why you should consider making this small but significant change:

1. Increased Memorability

A custom LinkedIn URL is easier to remember and share with others. By removing the random numbers and letters from your URL and replacing them with your name or a variation of it, you create a URL that is more personalized and memorable.

For example, instead of www.linkedin.com/in/johndoe1234, you can have www.linkedin.com/in/johndoe. This simple change can make a big difference when networking and promoting your LinkedIn profile.

2. Enhanced Professionalism

A custom LinkedIn URL adds a touch of professionalism to your profile. It shows that you’ve taken the time to refine your online presence and make it more user-friendly for others.

When potential employers or clients come across your LinkedIn profile, a custom URL demonstrates that you’re serious about your professional image and are willing to go the extra mile to stand out from the crowd.

3. Improved Search Engine Optimization

Another significant advantage of a custom LinkedIn URL is improved search engine optimization (SEO). When you customize your URL with relevant keywords, you increase the chances of appearing in search engine results when someone searches for your name or industry-related terms.

For example, if you’re a graphic designer named John Doe, your custom LinkedIn URL could be www.linkedin.com/in/johndoedesign. By incorporating the keyword “design” into your URL, you’re more likely to show up in search results when someone searches for graphic designers.

How to Get a Custom LinkedIn URL

Now that you understand the benefits of a custom LinkedIn URL, let’s walk through the steps to get one.

1. Navigate to Your LinkedIn Profile

To get started, log in to your LinkedIn account and navigate to your profile page. You can do this by clicking on the “Me” icon at the top right corner of the LinkedIn homepage and selecting “View profile” from the dropdown menu.

2. Click on “Edit Public Profile & URL”

Once you’re on your profile page, locate the button that says “Edit public profile & URL” and click on it. This will take you to the page where you can customize your LinkedIn URL.

3. Edit Your Public Profile URL

On the “Edit public profile & URL” page, scroll down until you find the section that says “Edit your custom URL.” Here, you’ll see your current LinkedIn URL and an editable text box where you can enter your desired custom URL.

Keep in mind that your custom URL must be between 5 and 30 characters and can only contain letters, numbers, hyphens, and underscores. Avoid using special characters or spaces, as they are not allowed.

4. Save Your Changes

Once you’ve entered your desired custom URL, click on the “Save” button to apply the changes to your LinkedIn profile. If the URL you entered is already taken by another LinkedIn member, you’ll be prompted to choose a different one.

How to Share Your Custom LinkedIn URL

Now that you have a custom LinkedIn URL, it’s important to share it with others to maximize its benefits. Here are a few ways you can share your custom LinkedIn URL:

1. Include it in Your Email Signature

One of the easiest ways to share your custom LinkedIn URL is by including it in your email signature. By adding a clickable link to your LinkedIn profile at the end of your emails, you make it effortless for recipients to connect with you professionally.

To add your custom LinkedIn URL to your email signature, open your email client’s settings and locate the signature section. Paste your LinkedIn URL into the appropriate field, and make sure it’s formatted as a hyperlink.

2. Add it to Your Business Cards

If you regularly attend networking events or conferences, adding your custom LinkedIn URL to your business cards can be a valuable way to promote your profile. Including your LinkedIn URL alongside your other contact information gives recipients an easy way to connect with you online.

Make sure your LinkedIn URL is prominently displayed on your business cards, and consider using a URL shortener if it’s too long to fit comfortably.

3. Share it on Social Media

Take advantage of your existing social media presence by sharing your custom LinkedIn URL with your followers. Craft a compelling post explaining the benefits of connecting with you on LinkedIn and include a direct link to your profile.

Consider using relevant hashtags to increase the visibility of your post and encourage others to share it with their networks.

4. Incorporate it into Your Resume

Your LinkedIn profile is an essential part of your professional online presence, so it’s crucial to include your custom URL on your resume. This allows potential employers and recruiters to easily access your LinkedIn profile and learn more about your skills and experience.

Place your LinkedIn URL near the top of your resume, along with your other contact information. Use a legible font and make sure the URL stands out from the rest of the text.

Conclusion

A custom LinkedIn URL is a simple yet powerful tool for optimizing your profile and making it more memorable and accessible. By customizing your URL, you enhance your professionalism, increase your visibility in search engine results, and make it easier for others to connect with you.

Follow the steps outlined in this article to get your custom LinkedIn URL, and don’t forget to share it across your professional networks. By leveraging the power of a custom URL, you can take your LinkedIn profile to the next level and unlock new career opportunities.

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