How a customized LinkedIn profile URL can enhance your professional brand


26 Sep 2023  •   4 minutes read

Author: Admin

Customize Your LinkedIn Profile URL for a Strong Professional Brand

In today’s digital age, having a strong online presence is essential for building a successful professional brand. One platform that stands out for professionals is LinkedIn, a social networking site designed specifically for business and career-oriented individuals. With over 740 million members worldwide, LinkedIn offers a unique opportunity to connect with industry professionals, showcase your skills and experience, and expand your professional network.

One often overlooked aspect of a LinkedIn profile is the URL. By default, LinkedIn assigns a random combination of numbers and letters as your profile URL, which is not only difficult to remember but also lacks a professional touch. However, LinkedIn allows users to customize their profile URL, making it easier to share and enhancing your professional brand. In this article, we will explore the benefits of a customized LinkedIn profile URL and provide a step-by-step guide on how to create your own unique URL.

The Benefits of a Customized LinkedIn Profile URL

A customized LinkedIn profile URL offers several advantages that can help enhance your professional brand:

1. Increased Visibility and Discoverability

By customizing your LinkedIn profile URL, you make it more memorable and user-friendly. A unique URL with your name or relevant keywords makes it easier for others to find and remember your profile. When people search for you on LinkedIn or through search engines, a customized URL will appear higher in the search results, increasing your visibility and discoverability.

2. Professional Branding

A customized LinkedIn profile URL adds a professional touch to your online presence. It shows that you have taken the time to personalize your profile and are serious about your professional brand. A professional URL also helps you stand out from others who may still be using the default URL assigned by LinkedIn.

3. Easy Sharing

With a customized profile URL, sharing your LinkedIn profile becomes effortless. Whether you’re networking at an event, sending out resumes, or promoting your professional brand through other channels, a shorter and more memorable URL is easier to share verbally or in written form. It also looks cleaner and more professional when included in email signatures, business cards, or other marketing materials.

4. Improved Search Engine Optimization (SEO)

A customized LinkedIn profile URL can also contribute to your overall search engine optimization (SEO) efforts. When you include relevant keywords in your URL, it increases the chances of your profile appearing in search results when people search for those keywords. This can help you attract more relevant connections and opportunities.

How to Create a Customized LinkedIn Profile URL

Now that you understand the benefits of a customized LinkedIn profile URL, let’s dive into the step-by-step process of creating your own:

Step 1: Accessing Your LinkedIn Profile Settings

To get started, log in to your LinkedIn account and navigate to your profile page. Click on the “Me” icon in the top right corner of the screen, then select “View profile” from the dropdown menu. This will take you to your profile page.

Once you’re on your profile page, click on the “Edit public profile & URL” button located on the top right section of the page. This will open a new tab where you can manage your profile settings and customize your URL.

Step 2: Customizing Your LinkedIn Profile URL

In the new tab, scroll down until you find the section titled “Edit your custom URL.” Here, you will see the current URL assigned to your profile. To customize it, click on the pencil icon next to your URL.

A new window will open, allowing you to edit your URL. LinkedIn provides some guidelines for creating a custom URL, such as using your full name or a combination of your name and relevant keywords. Keep in mind that you can only use letters, numbers, or hyphens in your URL.

Once you have decided on your custom URL, enter it in the designated field. LinkedIn will automatically check if the URL is available. If it is, a green checkmark will appear next to the field, indicating that your custom URL is available. If it’s already taken, you will need to come up with a different variation.

Step 3: Saving Your Customized LinkedIn Profile URL

After entering your custom URL and ensuring its availability, click on the “Save” button to save your changes. LinkedIn will immediately update your profile URL, and the new URL will be active and ready to use.

It’s important to note that once you have saved your custom URL, you cannot change it again. Therefore, choose your URL wisely and make sure it accurately represents your professional brand.

Best Practices for Customizing Your LinkedIn Profile URL

When customizing your LinkedIn profile URL, here are some best practices to keep in mind:

1. Use Your Full Name

Whenever possible, use your full name as your custom URL. This helps with personal branding and makes it easier for others to find and remember your profile. If your full name is already taken, consider adding your middle initial or relevant keywords to make it unique.

2. Keep It Simple and Professional

Avoid using complex or hard-to-spell words in your custom URL. Keep it simple, professional, and easy to understand. This ensures that others can easily type or remember your URL without any confusion.

3. Avoid Special Characters

LinkedIn only allows letters, numbers, and hyphens in custom URLs. Avoid using special characters, spaces, or any other symbols that are not allowed. Stick to alphanumeric characters and hyphens to maintain a clean and professional URL.

4. Be Consistent Across Platforms

When customizing your LinkedIn profile URL, try to be consistent with your URLs on other platforms. If possible, use the same or a similar custom URL for your personal website, blog, or other professional profiles. This helps create a cohesive online presence and makes it easier for others to find and connect with you.


Customizing your LinkedIn profile URL is a simple yet effective way to enhance your professional brand. By creating a unique and memorable URL, you increase your visibility, improve your professional branding, and make it easier to share your profile with others. Follow the step-by-step guide outlined in this article to customize your LinkedIn profile URL and start building a strong online presence that aligns with your professional goals.

Remember to regularly update your LinkedIn profile with relevant information, optimize your profile settings, and engage with your connections to maximize the benefits of your customized URL. Your LinkedIn profile is a powerful tool for showcasing your skills, experience, and qualifications, so make the most of it by customizing your profile URL today!

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