How a customized LinkedIn profile URL can help you stand out in a competitive job market


26 Sep 2023  •   4 minutes read

Author: Admin

Stand Out with a Customized LinkedIn Profile URL

In today’s competitive job market, it’s important to find ways to stand out from the crowd. One often overlooked but highly effective method is customizing your LinkedIn profile URL. By personalizing your LinkedIn URL, you can make it easier for potential employers, recruiters, and networking contacts to find you online and leave a lasting impression. In this article, we’ll explore the importance of a customized LinkedIn profile URL and provide step-by-step instructions on how to get, change, and optimize your URL for maximum impact.

What is a LinkedIn Profile URL?

Before we dive into the details of customizing your LinkedIn profile URL, let’s first understand what it is. A LinkedIn profile URL is a unique web address that directs to your LinkedIn profile page. It typically includes your name and some random numbers or letters assigned by LinkedIn. For example, a standard LinkedIn profile URL might look something like this:

Why Customize Your LinkedIn Profile URL?

Customizing your LinkedIn profile URL offers several advantages in a competitive job market:

1. Enhanced Professionalism and Branding

By customizing your LinkedIn profile URL, you can create a more professional and branded online presence. Instead of a long, random string of numbers and letters, a customized URL with your name or a variation of it looks cleaner and more polished. It also allows you to align your LinkedIn profile with your personal brand, making it easier for others to recognize and remember you.

2. Improved Search Engine Optimization (SEO)

A customized LinkedIn profile URL can also boost your search engine visibility. When someone searches for your name on Google or another search engine, your LinkedIn profile is likely to appear among the top search results. A personalized URL makes it easier for search engines to index your profile and display it prominently to people searching for you or professionals in your field.

3. Easy Sharing and Memorability

Customizing your LinkedIn profile URL makes it easier to share with others and include on your resume, business cards, email signature, and other professional materials. A shorter, personalized URL is also more memorable, increasing the chances that people will visit your LinkedIn profile and connect with you.

How to Get Your LinkedIn Profile URL

Getting your LinkedIn profile URL is a simple process. Follow these steps:

1. Log in to LinkedIn and Go to Your Profile

Visit the LinkedIn website and log in to your account. Once logged in, navigate to your profile page by clicking on your profile picture or the “Me” icon in the top navigation bar.

2. Find Your Current LinkedIn URL

On your profile page, locate your current LinkedIn URL. It is displayed just below your profile picture and headline. It will typically be a long, randomly generated string of numbers and letters.

3. Copy Your LinkedIn Profile URL

To copy your LinkedIn profile URL, simply click on the “Edit public profile & URL” button located on the right side of your profile page, below your profile picture. This will take you to the “Public profile settings” page.

4. Customize Your LinkedIn URL

On the “Public profile settings” page, you will see your current LinkedIn URL at the top. To customize it, click on the pencil icon next to the URL. A text box will appear where you can enter your desired custom URL. Keep in mind that LinkedIn has certain restrictions on URL customization, such as not allowing spaces or special characters. Try to choose a URL that is simple, professional, and easy to remember.

5. Save Your Changes

After entering your desired custom URL, click on the “Save” button to save your changes. LinkedIn will check if the URL is available and inform you if it’s already taken. If it is, try different variations until you find an available one.

Optimizing Your Custom LinkedIn Profile URL

Now that you have your customized LinkedIn profile URL, it’s time to optimize it for maximum impact. Here are some tips:

1. Use Your Full Name

When customizing your LinkedIn profile URL, it’s best to use your full name or a variation of it. This helps with personal branding and makes it easier for others to find you online. Avoid using nicknames, abbreviations, or irrelevant words in your URL.

2. Keep It Simple and Professional

Choose a custom URL that is simple, professional, and easy to remember. Avoid using numbers, hyphens, or special characters as they can make your URL look complicated and difficult to type. Stick to lowercase letters and separate words with hyphens if needed.

3. Update Your Resume and Business Cards

Now that you have a customized LinkedIn profile URL, update your resume and business cards to include it. Including your LinkedIn profile URL on your resume and business cards makes it easy for potential employers and networking contacts to visit your profile and learn more about your professional background.

4. Share Your LinkedIn URL on Social Media and Email Signature

Make the most out of your customized LinkedIn URL by sharing it on social media platforms like Twitter, Facebook, and Instagram. You can also add it to your email signature to promote your LinkedIn profile to everyone you communicate with via email.


A customized LinkedIn profile URL can make a significant difference in your job search and professional networking efforts. By personalizing your URL, you can enhance your professionalism, improve your search engine visibility, and make it easier for others to find and connect with you. Follow the steps outlined in this article to get, change, and optimize your LinkedIn profile URL, and start standing out in a competitive job market today.

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