How a customized LinkedIn profile URL can help you stand out in a crowded job market


26 Sep 2023  •   3 minutes read

Author: Admin


In today’s competitive job market, it’s more important than ever to stand out from the crowd. With millions of professionals vying for the same opportunities, you need to find ways to make yourself memorable to potential employers. One way to do this is by customizing your LinkedIn profile URL.

What is a LinkedIn profile URL?

Your LinkedIn profile URL is the web address that leads to your personal profile on the platform. By default, LinkedIn assigns you a generic URL that includes a series of random numbers and letters. However, you have the option to customize this URL to make it more personalized and professional.

Why should you customize your LinkedIn profile URL?

Customizing your LinkedIn profile URL offers several benefits:

1. Enhanced professionalism

A customized LinkedIn profile URL looks more professional and polished than a generic one. It shows that you have taken the time to personalize your online presence and pay attention to detail. This can make a positive impression on potential employers and colleagues.

2. Improved search engine optimization (SEO)

When you customize your LinkedIn profile URL, you have the opportunity to include relevant keywords that can help improve your search engine rankings. This means that when someone searches for professionals in your field, your profile is more likely to appear higher in the search results.

3. Easy sharing

A customized LinkedIn profile URL is easier to share with others. Whether you’re including it in your email signature, adding it to your business card, or sharing it on social media, a personalized URL is more memorable and clickable than a generic one.

4. Increased visibility

By customizing your LinkedIn profile URL, you can increase your visibility on the platform. When someone searches for your name on LinkedIn, your profile is more likely to appear at the top of the search results if you have a personalized URL. This can lead to more profile views, connection requests, and potential job opportunities.

How to customize your LinkedIn profile URL

Now that you understand the benefits of customizing your LinkedIn profile URL, let’s walk through the steps to do it:

1. Log in to your LinkedIn account

Go to the LinkedIn homepage and log in to your account using your email address and password. If you don’t have an account yet, you’ll need to create one before you can customize your profile URL.

2. Go to your profile

Click on your profile picture in the top right corner of the screen. This will take you to your LinkedIn profile.

3. Click on “Edit public profile & URL”

On your profile page, look for the button that says “Edit public profile & URL” and click on it. This will take you to the settings page where you can customize your profile URL.

4. Customize your URL

In the section labeled “Edit your custom URL,” you’ll see your current LinkedIn profile URL. Click on the pencil icon next to it to edit the URL. Type in your desired custom URL, keeping in mind that it should be professional and easy to remember. LinkedIn will let you know if the URL you’ve chosen is available or if you need to try a different one.

5. Save your changes

Once you’re happy with your custom URL, click on the “Save” button to save your changes. Your new LinkedIn profile URL will now be active and ready to use.

Best practices for customizing your LinkedIn profile URL

When customizing your LinkedIn profile URL, keep the following best practices in mind:

1. Keep it professional

Your LinkedIn profile URL should reflect your professional identity. Avoid using nicknames, special characters, or anything that might make your URL appear unprofessional. Stick to your name or a variation of it, if necessary.

2. Make it easy to remember

Your LinkedIn profile URL should be easy to remember and share. Keep it short, simple, and easy to spell. Avoid using numbers or hyphens unless absolutely necessary.

3. Use keywords

Take advantage of the SEO benefits of customizing your LinkedIn profile URL by including relevant keywords. Think about the skills, industry, or job title you want to be associated with and incorporate those keywords into your URL.

4. Update your other online profiles

Once you’ve customized your LinkedIn profile URL, make sure to update your other online profiles with your new URL. This includes your personal website, blog, or any other platforms where you have an online presence. Consistency is key to building your personal brand.


Customizing your LinkedIn profile URL is a simple yet effective way to stand out in a crowded job market. It shows professionalism, improves SEO, makes sharing easier, and increases your visibility on the platform. By following the best practices outlined in this article, you can create a personalized URL that helps you make a lasting impression on potential employers and colleagues.

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