How a customized LinkedIn profile URL can improve your chances of being found by recruiters


26 Sep 2023  •   3 minutes read

Author: Admin

How a Customized LinkedIn Profile URL Can Improve Your Chances of Being Found by Recruiters

LinkedIn has become the go-to platform for professionals looking to connect with colleagues, expand their network, and find new career opportunities. With millions of users worldwide, it’s essential to make your LinkedIn profile stand out from the crowd. One way to do this is by customizing your profile URL.

A customized LinkedIn profile URL not only looks more professional, but it also improves your chances of being found by recruiters. In this article, we’ll explore why a customized URL is important, how to create one, and how to optimize your LinkedIn profile for maximum visibility.

Why is a Customized LinkedIn Profile URL Important?

Your LinkedIn profile URL is essentially your online business card. It’s the link that you share with others when you want them to visit your profile. By default, LinkedIn assigns a long and random URL to your profile, which is difficult to remember and looks unprofessional.

By customizing your LinkedIn profile URL, you can create a link that is short, memorable, and reflects your personal brand. This makes it easier for recruiters and potential employers to find and remember your profile.

How to Create a Custom LinkedIn Profile URL

Creating a custom LinkedIn profile URL is a simple process that can be completed in just a few steps. Follow these instructions to create your own customized URL:

Step 1: Go to Your LinkedIn Profile

First, log in to your LinkedIn account and navigate to your profile page. You can do this by clicking on your profile picture in the top right corner of the screen and selecting “View Profile” from the drop-down menu.

Step 2: Click on “Edit Public Profile & URL”

Next, click on the “Edit public profile & URL” button, which is located on the right-hand side of your profile page. This will take you to the page where you can customize your profile URL.

Step 3: Edit Your Custom URL

On the right-hand side of the page, you will see a section labeled “Edit your custom URL.” Click on the pencil icon next to the URL to edit it. Enter your desired custom URL, keeping in mind that it should be short, professional, and easy to remember.

Step 4: Save Your Changes

Once you have entered your custom URL, click on the “Save” button to save your changes. Your new custom URL will now be active, and you can start sharing it with others.

How to Optimize Your LinkedIn Profile for Maximum Visibility

Now that you have a custom LinkedIn profile URL, it’s important to optimize your profile to increase your chances of being found by recruiters. Here are some tips to help you optimize your LinkedIn profile:

1. Use Keywords in Your Profile

Keywords are essential for increasing your visibility on LinkedIn. Think about the skills, experiences, and industries you want to be associated with and incorporate relevant keywords into your profile. This will help recruiters find you when they search for specific terms.

2. Write a Compelling Headline

Your LinkedIn headline is one of the first things recruiters see when they come across your profile. Use this space to highlight your expertise, skills, and achievements. A compelling headline will grab the attention of recruiters and make them want to learn more about you.

3. Craft an Engaging Summary

Your LinkedIn summary is an opportunity to tell your story and showcase your unique value proposition. Use this space to highlight your experience, skills, and accomplishments. Be concise, yet compelling, and make sure to include relevant keywords.

4. Add a Professional Profile Photo

Your profile photo is one of the first things recruiters see when they visit your profile. Make sure to choose a professional photo that presents you in the best light. Avoid using selfies or casual photos and opt for a high-quality headshot instead.

5. Highlight Your Experience and Achievements

Your experience section is where you can showcase your past roles, responsibilities, and accomplishments. Use bullet points to make it easy to read and highlight the most important details. Include any relevant certifications, awards, or projects that demonstrate your expertise.

6. Request Recommendations and Endorsements

Recommendations and endorsements from colleagues, supervisors, and clients can add credibility to your profile. Reach out to people you have worked with and ask them to write a recommendation or endorse your skills. This will help build trust and showcase your expertise.

7. Grow Your Network

Expanding your network is crucial for increasing your visibility on LinkedIn. Connect with colleagues, industry professionals, and recruiters to expand your reach. Engage with your connections by liking, commenting, and sharing their posts to stay top of mind.


Customizing your LinkedIn profile URL is a simple yet effective way to improve your visibility and increase your chances of being found by recruiters. By creating a custom URL and optimizing your profile for maximum impact, you can stand out from the competition and attract the attention of potential employers.

Remember to use relevant keywords, write a compelling headline and summary, add a professional profile photo, highlight your experience and achievements, and grow your network. With these strategies in place, you’ll be well on your way to getting noticed on LinkedIn and landing your dream job.

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