How a customized LinkedIn profile web address can help differentiate you from competitors


26 Sep 2023  •   4 minutes read

Author: Admin

Creating a Customized LinkedIn Profile Web Address

LinkedIn is a powerful tool for professionals looking to network, showcase their skills and experience, and find new career opportunities. With over 760 million users worldwide, it’s essential to make your LinkedIn profile stand out from the crowd. One way to do this is by customizing your LinkedIn profile web address.

What is a LinkedIn profile web address?

Your LinkedIn profile web address, also known as a URL (Uniform Resource Locator), is the unique link to your LinkedIn profile. By default, LinkedIn assigns a random combination of numbers and letters as your profile’s URL. However, you have the option to customize this URL to make it more memorable and professional.

How to customize your LinkedIn profile web address

Customizing your LinkedIn profile web address is a straightforward process. Here’s how you can do it:

Step 1: Go to your LinkedIn profile

Log in to your LinkedIn account and navigate to your profile page. You can do this by clicking on the “Me” icon in the top right corner of the LinkedIn homepage and selecting “View Profile” from the dropdown menu.

Step 2: Click on “Edit public profile & URL”

On your profile page, locate the “Edit public profile & URL” button. It is usually located on the right side of your profile, just below your profile picture. Click on this button to access the URL customization settings.

Step 3: Customize your URL

In the URL customization settings, you will see your current LinkedIn profile web address. It will be a combination of your name and a string of random characters. To customize your URL, click on the pencil icon next to your current URL.

LinkedIn allows you to use your full name or a variation of it as your customized URL. Keep in mind that your URL needs to be unique, so you may need to experiment with different variations if your name is already taken. Once you’ve entered your desired URL, click “Save” to apply the changes.

Note: LinkedIn also provides an option to add a suffix to your URL (e.g., “” or “”). This can be useful if you have a common name and want to make your URL more unique.

Step 4: Verify your changes

After saving your customized URL, LinkedIn will verify if it is available. If the URL is available, you will see a green checkmark next to it. If the URL is not available, LinkedIn will prompt you to choose a different URL. Once you see the green checkmark, it means your customized URL is now active.

Why customize your LinkedIn profile web address?

Customizing your LinkedIn profile web address offers several benefits:

1. Professionalism and Branding

A customized LinkedIn URL adds a touch of professionalism to your profile. It shows that you have taken the time to personalize your online presence and pay attention to detail. Using your full name or a variation of it in your URL also helps to reinforce your personal brand and make you more memorable to potential employers, clients, or colleagues.

2. Easy to remember and share

A customized LinkedIn URL is much easier to remember and share than a string of random characters. When networking or applying for jobs, you can simply include your LinkedIn URL on your business card, resume, or email signature. This makes it effortless for others to visit your profile and learn more about your professional background.

3. Search engine optimization (SEO)

Customizing your LinkedIn profile web address can also positively impact your search engine optimization (SEO) efforts. When someone searches for your name on search engines like Google, Bing, or Yahoo, your LinkedIn profile is likely to appear among the top search results. Having a customized URL with your name makes it easier for search engines to identify and rank your profile, increasing your online visibility.

Tips for optimizing your customized LinkedIn profile web address

Now that you have a customized LinkedIn profile web address, here are some tips to optimize its effectiveness:

1. Keep it simple and professional

When customizing your LinkedIn URL, it’s best to keep it simple and professional. Ideally, your URL should consist of your name or a variation of it. Avoid using numbers, hyphens, or special characters as they can make your URL look cluttered and less professional.

For example, if your name is John Doe, aim for a URL like “” or “” rather than “” or “”.

2. Update your other online platforms

Once you have customized your LinkedIn profile web address, make sure to update your other online platforms with the new URL. This includes your personal website, blog, social media profiles, and online portfolios. Keeping a consistent URL across all your online platforms helps to strengthen your personal brand and make it easier for others to find you.

3. Share your URL strategically

When sharing your customized LinkedIn URL, be strategic about where and how you share it. For example, if you’re attending a networking event or industry conference, consider including your LinkedIn URL on your business cards or promotional materials. If you’re applying for a job, include your LinkedIn URL in your resume or cover letter. By sharing your URL in relevant contexts, you increase the chances of attracting the right opportunities and connections.

4. Monitor your URL’s performance

LinkedIn provides analytics for your profile, including the number of views and clicks on your URL. Take advantage of this data to monitor the performance of your customized LinkedIn profile web address. If you notice that your URL is not generating the desired results, you can experiment with different variations or strategies to improve its effectiveness.

In conclusion

A customized LinkedIn profile web address is a valuable tool for differentiating yourself from your competitors and optimizing your online presence. By following the steps outlined in this article, you can create a personalized URL that reflects your professionalism, is easy to remember and share, and enhances your personal brand. Remember to keep your URL simple and professional, update your other online platforms, share your URL strategically, and monitor its performance to make the most out of your customized LinkedIn profile web address.

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