How a customized LinkedIn URL can help you showcase your expertise and accomplishments

liprospect

26 Sep 2023  •   4 minutes read

Author: Admin

How a customized LinkedIn URL can help you showcase your expertise and accomplishments

LinkedIn is a powerful platform for professionals to connect, network, and showcase their skills and achievements. With over 740 million members worldwide, it’s essential to stand out and make a strong impression. One way to do this is by customizing your LinkedIn URL.

What is a LinkedIn URL?

A LinkedIn URL is a unique web address that directs to your LinkedIn profile. By default, LinkedIn assigns a random combination of numbers and letters to your profile URL. However, you have the option to customize it to reflect your name, industry, or area of expertise.

Why customize your LinkedIn URL?

Customizing your LinkedIn URL provides several benefits:

  • Professional branding: A customized LinkedIn URL with your name or relevant keywords can enhance your personal brand and make it easier for others to find and remember you.
  • Improved search engine visibility: A customized URL can help optimize your LinkedIn profile for search engines. When someone searches for your name or industry, your LinkedIn profile is more likely to appear in the search results.
  • Enhanced professionalism: A personalized URL looks more professional and trustworthy compared to a generic combination of numbers and letters. It shows that you take your professional presence seriously.
  • Easier sharing: A customized URL is easier to share verbally, on your resume, business cards, email signatures, and other professional materials.

How to get your LinkedIn URL

Getting your LinkedIn URL is a simple process. Follow these steps:

  1. Log in to your LinkedIn account and go to your profile page.
  2. Look for the “Edit public profile & URL” button on the right-hand side of the page.
  3. Click on the button to access the public profile settings.
  4. Under the “Edit URL” section, you will see your current LinkedIn URL.
  5. Click on the pencil icon next to your URL to edit it.
  6. Type in your desired custom URL in the text box. LinkedIn will automatically check if it’s available.
  7. If your desired URL is available, click “Save” to confirm the change. If it’s not available, try different variations until you find an available option.

How to customize your LinkedIn URL

Customizing your LinkedIn URL allows you to create a memorable and professional web address for your profile. Here are some tips to help you customize your LinkedIn URL:

Include your name

Adding your name to your LinkedIn URL is the most straightforward option. It’s a great choice if you want a simple and professional URL that reflects your identity.

Incorporate keywords

If you want to highlight your industry, expertise, or specific skills, consider incorporating relevant keywords into your LinkedIn URL. This can help optimize your profile for search engines and attract the right audience.

Avoid using numbers or special characters

When customizing your LinkedIn URL, it’s best to stick to letters only. Avoid using numbers or special characters as they can make your URL more difficult to remember and share.

Keep it concise

Aim for a concise LinkedIn URL that is easy to read and type. Long URLs can be confusing and prone to errors when shared verbally or written down.

Be consistent

If you have a personal website, blog, or other online profiles, consider using a consistent URL structure across all platforms. This can help create a cohesive online presence and make it easier for others to find and connect with you.

How to use your customized LinkedIn URL

Once you have customized your LinkedIn URL, it’s essential to make the most of it. Here are some ways you can use your customized LinkedIn URL:

On your resume

Include your customized LinkedIn URL on your resume to make it easy for potential employers to find and learn more about you. Place it in the header or contact information section, alongside your other contact details.

On your business cards

Add your customized LinkedIn URL to your business cards to provide a direct link to your professional profile. This allows people you meet at networking events or conferences to easily connect with you online.

In your email signature

Include your customized LinkedIn URL in your email signature to promote your professional profile in every email you send. This can help increase your visibility and encourage others to connect with you on LinkedIn.

In your social media bios

Add your customized LinkedIn URL to your social media bios, such as Twitter, Facebook, or Instagram. This allows your followers and connections on other platforms to discover and connect with you on LinkedIn.

How to edit your LinkedIn URL

If you want to make changes to your customized LinkedIn URL, follow these steps:

  1. Log in to your LinkedIn account and go to your profile page.
  2. Click on the “Edit public profile & URL” button on the right-hand side of the page.
  3. Under the “Edit URL” section, click on the pencil icon next to your current URL.
  4. Edit your URL in the text box.
  5. Click “Save” to confirm the changes.

LinkedIn URL best practices

Here are some additional best practices to optimize your LinkedIn URL:

Keep it professional

When customizing your LinkedIn URL, make sure it is professional and aligns with your personal brand. Avoid using nicknames, inappropriate words, or anything that may give off an unprofessional impression.

Double-check for accuracy

Before saving your customized LinkedIn URL, double-check for any spelling errors or typos. A small mistake in your URL can lead to a broken link or confusion when others try to visit your profile.

Share it strategically

Be strategic in sharing your customized LinkedIn URL. Share it with relevant contacts, potential employers, and industry professionals who may benefit from connecting with you. Avoid spamming or sharing it indiscriminately.

Monitor its effectiveness

Keep track of how often your customized LinkedIn URL is clicked and used to gauge its effectiveness. This can help you assess the impact of your LinkedIn profile and make necessary adjustments to optimize your online presence.

Conclusion

Customizing your LinkedIn URL is a simple yet powerful way to showcase your expertise and accomplishments. It allows you to create a professional web address that is easy to remember, share, and optimize for search engines. By incorporating your name or relevant keywords into your URL, you can enhance your personal brand and make a strong impression on potential employers, clients, and industry professionals. Take the time to customize your LinkedIn URL and make the most of this valuable tool in your professional toolkit.

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