How a customized LinkedIn URL can help you stand out from the competition

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26 Sep 2023  •   6 minutes read

Author: Admin

Why a Customized LinkedIn URL Matters

In today’s digital age, having a strong online presence is crucial for career success. One of the most important platforms for professionals is LinkedIn, a social networking site designed specifically for business connections and career development. With over 740 million members worldwide, LinkedIn is a powerful tool for networking, job hunting, and showcasing your professional achievements.

When you create a LinkedIn profile, the platform automatically generates a URL for you. However, this default URL is often long, complex, and difficult to remember. That’s where a customized LinkedIn URL comes in. By personalizing your LinkedIn URL, you can make it easier for others to find and remember your profile, stand out from the competition, and optimize your LinkedIn presence for maximum visibility.

How to Get a Customized LinkedIn URL

Obtaining a customized LinkedIn URL is a simple and straightforward process. Here’s a step-by-step guide on how to get your own customized LinkedIn URL:

Step 1: Sign in to your LinkedIn account

The first step is to sign in to your LinkedIn account. If you don’t already have an account, you can create one for free by visiting the LinkedIn website and following the sign-up instructions.

Step 2: Go to your profile

Once you’re signed in, navigate to your profile by clicking on the “Me” icon in the top right corner of the LinkedIn homepage. From the dropdown menu, select “View Profile.”

Step 3: Click on “Edit public profile & URL”

On your profile page, you’ll see a button with three dots next to your profile picture. Click on these dots to reveal a dropdown menu. From the menu, select “Edit public profile & URL.”

Step 4: Customize your URL

On the “Edit public profile & URL” page, you’ll see a section titled “Edit your custom URL.” Here, you can edit your LinkedIn URL to make it personalized and memorable. It’s important to choose a URL that reflects your professional brand and is easy for others to remember.

Step 5: Save your changes

After customizing your LinkedIn URL, click on the “Save” button to save your changes. Your new URL will immediately take effect, and you can start using it to promote your LinkedIn profile.

Why Customizing Your LinkedIn URL Matters

Now that you know how to get a customized LinkedIn URL, let’s explore why it’s important and how it can help you stand out from the competition.

1. Increased visibility

One of the main reasons to customize your LinkedIn URL is to increase your visibility on the platform. When you have a personalized URL, it becomes easier for others to find and visit your profile. This is especially important if you have a common name or if there are multiple professionals with similar names in your industry. By customizing your URL, you can ensure that your profile stands out and is easily discoverable by potential employers, recruiters, and business connections.

2. Professional branding

Your LinkedIn profile is a representation of your professional brand. By customizing your URL, you can align it with your personal or company brand. This creates a cohesive and professional online presence, making it easier for others to recognize and remember you. A customized LinkedIn URL also shows that you take your professional image seriously and are committed to building a strong online presence.

3. Easy sharing

When networking or applying for jobs, it’s common to share your LinkedIn profile with others. Having a customized URL makes it easier to share your profile with others via email, social media, business cards, or even in conversation. Instead of sharing a long and complicated URL, you can simply provide your customized LinkedIn URL, which is shorter, cleaner, and more professional. This makes it more likely that others will visit your profile and connect with you on LinkedIn.

4. Improved search engine optimization (SEO)

Search engine optimization (SEO) is the practice of optimizing your online content to rank higher in search engine results. By customizing your LinkedIn URL, you can improve your chances of appearing higher in search engine rankings when someone searches for your name or relevant keywords. This can be particularly beneficial if you’re actively job hunting or trying to establish yourself as a thought leader in your industry.

Best Practices for Customizing Your LinkedIn URL

Now that you understand the importance of a customized LinkedIn URL, let’s explore some best practices to follow when customizing your URL:

1. Keep it professional

When choosing a customized LinkedIn URL, it’s important to keep it professional. Avoid using nicknames, slang, or any other unprofessional terms. Instead, use your full name or a variation of it that is easily recognizable and associated with your professional identity. For example, if your name is John Smith, you could use “johnsmith” or “johnsmithmarketing” as your LinkedIn URL.

2. Use keywords

Keywords play a crucial role in search engine optimization (SEO). When customizing your LinkedIn URL, consider incorporating relevant keywords that are related to your industry, job title, or area of expertise. For example, if you’re a graphic designer specializing in web design, you could include “webdesigner” or “graphicdesigner” in your URL. This can help improve your visibility in search engine results and attract the right audience to your profile.

3. Be consistent

Consistency is key when it comes to personal branding. Make sure that your LinkedIn URL matches your other online profiles and professional materials such as your resume, business cards, and personal website. This creates a cohesive and professional online presence, making it easier for others to find and connect with you across different platforms.

4. Avoid changing your URL frequently

Once you’ve customized your LinkedIn URL, it’s best to stick with it. Changing your URL frequently can confuse others and make it difficult for them to find your profile. Additionally, if you change your URL, any links or mentions of your old URL may become invalid. Therefore, choose a URL that you’re comfortable with and plan to keep for the long term.

Where to Find Your LinkedIn URL

If you’re wondering where to find your LinkedIn URL, here’s a quick guide:

1. Desktop

On the desktop version of LinkedIn, you can find your URL by following these steps:

– Sign in to your LinkedIn account and navigate to your profile.

– Look for your profile picture at the top left corner of the screen.

– Directly below your profile picture, you’ll see your LinkedIn URL in a gray font. It should start with “linkedin.com/in/” followed by your customized URL.

2. Mobile App

If you’re using the LinkedIn mobile app, here’s how you can find your URL:

– Open the LinkedIn app on your smartphone or tablet.

– Tap on your profile picture at the top left corner of the screen.

– On your profile, tap on the three dots at the top right corner of the screen.

– From the dropdown menu, select “Edit public profile & URL.”

– On the “Edit public profile & URL” page, you’ll see your LinkedIn URL in a gray font. It should start with “linkedin.com/in/” followed by your customized URL.

Utilizing Your Customized LinkedIn URL

Now that you’ve customized your LinkedIn URL, it’s time to make the most of it. Here are some effective strategies for utilizing your customized LinkedIn URL:

1. Include it on your resume

When applying for jobs, it’s important to include your LinkedIn profile on your resume. By adding your customized URL, you make it easier for potential employers to learn more about you and your professional background. Place your LinkedIn URL in the contact information section of your resume, alongside your email address and phone number.

2. Share it on social media

If you’re active on social media platforms such as Twitter, Facebook, or Instagram, consider sharing your customized LinkedIn URL with your followers. This allows them to connect with you professionally and stay updated on your career achievements. You can include your LinkedIn URL in your social media bios or share it as a post or tweet.

3. Add it to your email signature

Your email signature is a valuable space for promoting your professional brand. Include your customized LinkedIn URL in your email signature to make it easy for recipients to connect with you on LinkedIn. This is particularly useful if you frequently communicate with colleagues, clients, or potential business partners via email.

4. Network with it

When attending networking events or business conferences, be sure to include your customized LinkedIn URL on your business cards. This allows you to seamlessly connect with new contacts and expand your professional network. You can also mention your LinkedIn URL during conversations to encourage others to connect with you online.

Conclusion

A customized LinkedIn URL is a powerful tool for standing out from the competition and optimizing your LinkedIn profile for maximum visibility. By personalizing your URL, you can increase your visibility, enhance your professional branding, make it easier to share your profile, and improve your search engine optimization. Follow the steps outlined in this article to customize your LinkedIn URL and start utilizing it to boost your online presence and career opportunities.

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