How a customized LinkedIn vanity URL can help you stand out from the competition


26 Sep 2023  •   4 minutes read

Author: Admin


LinkedIn is the go-to platform for professionals looking to network, build their personal brand, and find job opportunities. With millions of users worldwide, it’s important to stand out from the competition and make your profile more professional. One way to achieve this is by customizing your LinkedIn vanity URL.

What is a LinkedIn Vanity URL?

A LinkedIn vanity URL is a personalized web address for your LinkedIn profile. By default, LinkedIn assigns a URL consisting of random numbers and letters to your profile. However, customizing your URL allows you to create a unique and memorable link that reflects your personal brand or professional identity. For example, instead of having a URL like “”, you can have a URL like “”.

How to Get a LinkedIn Vanity URL

Setting up a customized LinkedIn vanity URL is a simple process. Follow these steps to get started:

Step 1: Edit Your Public Profile Settings

To begin, log in to your LinkedIn account and navigate to your profile. Click on the “Me” icon in the top right corner, and select “View profile” from the dropdown menu. This will take you to your profile page.

Next, click on the “Edit public profile & URL” button, which is located on the right-hand side of your profile page, just below your profile picture and headline.

Step 2: Customize Your URL

Once you’re on the public profile settings page, scroll down until you see the section labeled “Edit your custom URL”. Here you can edit your LinkedIn vanity URL.

Click on the pencil icon next to the URL section to begin customizing your URL. A box will appear where you can enter your desired URL. Keep in mind that you can only use letters, numbers, and hyphens in your URL. Spaces and special characters are not allowed.

Take some time to think about what you want your URL to be. Ideally, it should be your full name or a variation of it. For example, if your name is John Smith, you can try variations like “johnsmith”, “johnmsmith”, or “j.smith”.

Once you have entered your desired URL, click on the “Save” button to save your changes. LinkedIn will check if the URL is available, and if it is, your vanity URL will be updated immediately.

Why You Should Customize Your LinkedIn URL

Now that you know how to create a customized LinkedIn vanity URL, let’s explore why it’s important to do so:

1. Professionalism

A customized LinkedIn vanity URL adds a level of professionalism to your profile. It shows that you take your personal brand seriously and are committed to presenting yourself in the best possible way. A URL with your name or a variation of it looks more polished and is easier for others to remember.

2. Branding

Your LinkedIn profile is an extension of your personal brand. By customizing your URL, you can align it with your brand identity and make it consistent across all your online platforms. This helps to reinforce your brand and make a strong impression on potential employers, clients, or collaborators.

3. Search Engine Optimization (SEO)

Another benefit of customizing your LinkedIn URL is SEO. When someone searches for your name on search engines like Google, your LinkedIn profile is likely to appear among the top results. A customized URL that includes your name increases the chances of your profile ranking higher in search engine results, making it easier for others to find you.

4. Shareability

A customized LinkedIn vanity URL is easier to share with others. Whether you’re including it in your email signature, business card, or resume, a shorter and more personalized URL is more likely to be remembered and typed correctly. It also looks cleaner and more professional when shared on social media platforms or in online portfolios.

How to Optimize Your LinkedIn URL

Now that you have a customized LinkedIn vanity URL, it’s important to optimize it for maximum impact. Here are a few tips to help you optimize your LinkedIn URL:

1. Use Your Full Name

When customizing your LinkedIn URL, try to use your full name or a variation of it. This makes it easier for others to find you and ensures that your URL is relevant to your personal brand. Avoid using nicknames or abbreviations that may confuse others.

2. Keep It Short and Simple

While you want your URL to be descriptive, it’s important to keep it short and simple. A long and complicated URL can be difficult to remember and type correctly. Aim for a URL that is easy to read, pronounce, and share.

3. Avoid Special Characters and Spaces

LinkedIn only allows letters, numbers, and hyphens in vanity URLs. Avoid using special characters, spaces, or symbols as they may break the URL or make it harder to share. Stick to alphanumeric characters and hyphens for the best results.

4. Update Your LinkedIn URL on Your Resume

Once you have customized your LinkedIn vanity URL, don’t forget to update it on your resume. Including your LinkedIn URL on your resume allows potential employers to easily access your profile and learn more about your professional background. It also demonstrates that you are tech-savvy and up-to-date with current networking practices.


Customizing your LinkedIn vanity URL is a simple yet effective way to make your profile stand out from the competition. By creating a personalized URL that reflects your personal brand, you can enhance your professionalism, improve your branding, boost your search engine visibility, and make it easier for others to connect with you. Follow the steps outlined in this article to create your customized LinkedIn vanity URL and optimize it for maximum impact. Happy networking!

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