How a personalized LinkedIn profile URL can help you stand out from the competition


26 Sep 2023  •   3 minutes read

Author: Admin

LinkedIn has become the go-to platform for professionals looking to network, showcase their skills, and find new opportunities. With over 700 million users worldwide, it’s essential to make your LinkedIn profile stand out from the competition. One often overlooked aspect that can make a significant impact on your profile’s visibility and personal branding is the customization of your LinkedIn profile URL.

What is a LinkedIn Profile URL?

A LinkedIn profile URL is a unique web address that leads directly to your LinkedIn profile. By default, LinkedIn assigns a URL that contains a random combination of letters and numbers, making it difficult to remember or share. However, LinkedIn allows users to customize their profile URLs to make them more personalized and professional.

Why Should You Customize Your LinkedIn Profile URL?

Customizing your LinkedIn profile URL offers several benefits that can help you stand out from the competition:

1. Enhanced Professionalism

Having a personalized LinkedIn profile URL adds a touch of professionalism to your online presence. It shows that you have taken the time to optimize your profile and pay attention to the details. When networking or applying for jobs, a clean and professional LinkedIn URL can leave a positive impression on recruiters and potential connections.

2. Improved Branding

Your LinkedIn profile is an extension of your personal brand. By customizing your profile URL, you can align it with your brand identity. For example, if you have a personal website or blog, using the same URL structure can help create a cohesive online presence. Consistent branding across different platforms can make it easier for people to recognize and remember you.

3. Easier Sharing

A customized LinkedIn profile URL is much easier to share compared to a lengthy and random string of characters. Whether you’re including your LinkedIn profile link in your email signature, business card, or social media bio, a shorter and more memorable URL makes it convenient for people to visit your profile.

4. Improved Search Engine Optimization (SEO)

LinkedIn profiles often rank high in search engine results, especially when searching for a person’s name. When you customize your LinkedIn profile URL, you have the opportunity to include relevant keywords that can improve your search engine visibility. This can be particularly useful if you have a common name or if you want to optimize your profile for specific industry-related keywords.

How to Customize Your LinkedIn Profile URL

Now that you understand the benefits of a personalized LinkedIn profile URL, let’s explore how you can customize yours:

1. Accessing the Profile URL Settings

To customize your LinkedIn profile URL, follow these steps:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture in the top right corner of the LinkedIn homepage.
  3. Select “Settings & Privacy” from the dropdown menu.
  4. On the “Settings & Privacy” page, click on the “Edit your public profile” option on the right-hand side.
  5. Scroll down to the “Edit your custom URL” section.

2. Choosing Your Custom LinkedIn Profile URL

Once you’re in the “Edit your custom URL” section, you can choose a custom URL for your LinkedIn profile. Here are a few tips to keep in mind:

  • Keep it simple and easy to remember.
  • Use your full name or a variation of it.
  • Avoid using numbers or special characters.
  • If your name is already taken, consider adding your industry or profession to the URL.

For example, if your name is John Smith and the URL “” is already taken, you can try adding your profession or industry, like “” or “”

3. Saving Your Custom LinkedIn Profile URL

Once you have chosen your custom LinkedIn profile URL, click on the “Save” button to save your changes. LinkedIn will automatically check if the URL is available, and if it is, your custom URL will be activated immediately.

Best Practices for Customizing Your LinkedIn Profile URL

While customizing your LinkedIn profile URL is relatively straightforward, there are a few best practices to consider:

1. Be Consistent

When customizing your LinkedIn profile URL, try to keep it consistent across all your professional profiles and online platforms. This helps establish a cohesive online presence and makes it easier for others to find and connect with you.

2. Avoid Changing It Too Often

Changing your LinkedIn profile URL too frequently can lead to broken links and confusion among your connections. Once you have chosen a custom URL, try to stick with it to maintain consistency and avoid any potential disruptions in your online presence.

3. Update Your Other Online Profiles

After customizing your LinkedIn profile URL, make sure to update your other online profiles, such as your personal website, blog, or social media accounts, to reflect the change. This ensures that all your profiles are aligned and support your personal branding efforts.

4. Monitor Your Profile’s Visibility

After customizing your LinkedIn profile URL, keep an eye on your profile’s visibility in search engine results. If you notice any issues or unexpected changes, you can contact LinkedIn’s support team for assistance.


A customized LinkedIn profile URL is a simple yet powerful way to enhance your professional presence and stand out from the competition. By personalizing your profile URL, you can improve your branding, make it easier to share your profile, and boost your search engine visibility. Take advantage of this opportunity to optimize your LinkedIn profile and make a lasting impression on recruiters, potential employers, and professional connections.

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