How a personalized LinkedIn URL can enhance your personal brand


26 Sep 2023  •   5 minutes read

Author: Admin

Why a Personalized LinkedIn URL Matters

In today’s digital age, it’s essential to have a strong online presence, especially when it comes to professional networking. LinkedIn, the world’s largest professional network, is a powerful platform that allows individuals to connect with professionals in their industry, showcase their skills and experiences, and even find new job opportunities. One important aspect of optimizing your LinkedIn profile is having a personalized LinkedIn URL.

What is a LinkedIn URL?

A LinkedIn URL is a unique web address that leads directly to your LinkedIn profile. By default, LinkedIn assigns each user a generic URL that consists of random numbers and letters. For example, it might look something like this: However, you have the option to customize this URL and make it more personalized, professional, and memorable.

How to Get Your LinkedIn URL

Getting your LinkedIn URL is a simple process. Follow these steps:

Step 1: Log in to Your LinkedIn Account

Open LinkedIn in your preferred web browser or mobile app and log in to your account using your email address and password.

Step 2: Go to Your Profile

Once you’re logged in, navigate to your profile by clicking on your profile picture or the “Me” icon in the top navigation bar. This will take you to your LinkedIn profile.

Step 3: Find Your LinkedIn URL

On your LinkedIn profile, look for your current URL displayed under your profile picture and headline. It should be located in the top section of your profile, near your name and headline.

Step 4: Copy Your LinkedIn URL

Click on the “Edit public profile & URL” button, which should be next to your current URL. This will take you to the “Edit Your Custom URL” page.

How to Change Your LinkedIn URL

If you’re not satisfied with your current LinkedIn URL and want to change it to something more personalized, follow these steps:

Step 1: Go to the “Edit Your Custom URL” Page

Access the “Edit Your Custom URL” page by clicking on the “Edit public profile & URL” button, as mentioned earlier.

Step 2: Customize Your LinkedIn URL

On the “Edit Your Custom URL” page, you’ll see a text box where you can enter your preferred LinkedIn URL. Keep in mind that your desired URL must be unique and not already taken by another LinkedIn user. Ideally, you should use your full name or a variation of it. For example, if your name is John Smith, you could try or

Step 3: Save Your Changes

After entering your desired LinkedIn URL, click on the “Save” button to save your changes. LinkedIn will automatically update your profile URL to reflect the new customization.

Benefits of a Personalized LinkedIn URL

A personalized LinkedIn URL offers several benefits that can enhance your personal brand and professional image:

1. Professionalism

Having a personalized LinkedIn URL adds a level of professionalism to your profile. It shows that you take your online presence seriously and are committed to maintaining a professional image. A customized URL also looks more polished and is easier to remember compared to a generic one.

2. Branding

A personalized LinkedIn URL allows you to incorporate your name or brand into your online presence. It helps establish consistency across your professional profiles and makes it easier for others to find and recognize you on LinkedIn. Consistent branding is crucial for building a strong personal brand.

3. Memorability

Generic LinkedIn URLs consisting of random numbers and letters are difficult to remember. On the other hand, a personalized URL that includes your name or a variation of it is much easier to recall. This can be especially useful when networking or when someone wants to visit your LinkedIn profile after meeting you at an event or conference.

4. Search Engine Optimization (SEO)

Having a personalized LinkedIn URL can also improve your visibility in search engine results. When someone searches for your name on Google or another search engine, your LinkedIn profile is likely to appear high in the search results if you have a unique and customized URL. This can help you stand out from the competition and increase your chances of being discovered by potential employers or clients.

How to Customize Your LinkedIn URL

Customizing your LinkedIn URL is a straightforward process. Follow these steps to make your LinkedIn profile URL more personalized:

Step 1: Go to the “Edit Your Custom URL” Page

Access the “Edit Your Custom URL” page by clicking on the “Edit public profile & URL” button on your LinkedIn profile.

Step 2: Enter Your Desired LinkedIn URL

In the text box provided, enter your desired LinkedIn URL. Remember to keep it professional and easy to remember. Avoid using numbers or special characters unless necessary.

Step 3: Save Your Changes

Click on the “Save” button to save your customized LinkedIn URL. LinkedIn will update your profile URL immediately, making it more personalized and professional.

Where to Use Your Personalized LinkedIn URL

Once you have a personalized LinkedIn URL, it’s important to make the most of it by using it strategically. Here are some places where you can utilize your customized URL:

1. Resume

Include your personalized LinkedIn URL on your resume to make it easy for potential employers or recruiters to find your profile. This allows them to learn more about you, your skills, and your experience directly from your LinkedIn profile.

2. Business Cards

Add your LinkedIn URL to your business cards to provide an additional avenue for people to connect with you professionally. It’s a convenient way for others to access your LinkedIn profile and learn more about your background and expertise.

3. Email Signature

Include your personalized LinkedIn URL in your email signature to promote your profile and encourage recipients to connect with you on LinkedIn. This is especially effective when reaching out to potential clients, partners, or collaborators.

4. Social Media Profiles

Integrate your personalized LinkedIn URL into your other social media profiles, such as Twitter, Facebook, or Instagram. This allows your followers and connections on other platforms to easily find and connect with you on LinkedIn.

Customizing Your LinkedIn URL: Best Practices

When customizing your LinkedIn URL, it’s essential to follow some best practices to ensure it remains professional and optimized:

1. Keep It Professional

Choose a LinkedIn URL that reflects your professional identity. Avoid using nicknames, slang terms, or anything that may come across as unprofessional. Your URL should align with your personal brand and the image you want to convey to others.

2. Use Your Name

If possible, include your full name or a variation of it in your LinkedIn URL. This makes it easier for others to recognize you and ensures consistency across your online profiles. Avoid using additional numbers or characters unless necessary.

3. Avoid Special Characters

LinkedIn only allows letters, numbers, and hyphens (“-“) in custom URLs. Avoid using special characters, spaces, or symbols as they may cause issues with the URL formatting. Stick to alphanumeric characters and hyphens for the best results.

4. Be Mindful of Rebranding

If you decide to rebrand yourself or change your name in the future, it’s important to update your LinkedIn URL accordingly. LinkedIn allows you to change your URL up to five times within six months, so take advantage of this feature if needed.


A personalized LinkedIn URL is a valuable asset that can enhance your personal brand, increase your visibility in search engine results, and make it easier for others to find and connect with you on LinkedIn. By following the steps outlined in this article, you can obtain a customized URL that showcases your professionalism, helps you stand out from the competition, and leaves a lasting impression on potential employers, clients, and collaborators.

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