How a personalized LinkedIn URL can help you showcase your skills and achievements


26 Sep 2023  •   3 minutes read

Author: Admin

Why You Should Personalize Your LinkedIn URL

In today’s digital age, having a strong online presence is crucial for professional success. One of the most powerful tools for building and maintaining your professional network is LinkedIn. With over 760 million users worldwide, LinkedIn offers a platform for professionals to connect, share their expertise, and showcase their skills and achievements.

What is a LinkedIn URL?

A LinkedIn URL is the web address that links directly to your LinkedIn profile. It is an essential element of your online presence and can be customized to reflect your personal brand. By default, LinkedIn assigns a generic URL consisting of random numbers and letters to your profile. However, you have the option to personalize this URL to make it more memorable and professional.

Why Personalize Your LinkedIn URL?

Personalizing your LinkedIn URL offers several benefits:

1. Improved Professional Visibility

A personalized LinkedIn URL is easier to remember and share with others. When you include it on your resume, business cards, email signatures, and other professional materials, it allows potential employers, clients, and colleagues to find and connect with you more easily. This increased visibility can lead to new opportunities and collaborations.

2. Enhanced Personal Branding

A customized LinkedIn URL helps you establish and strengthen your personal brand. By incorporating your name or a variation of it into your URL, you create a consistent online presence across various platforms. This consistency reinforces your professional identity and makes it easier for others to recognize and remember you.

3. Professional Credibility

A personalized LinkedIn URL adds a level of professionalism to your profile. It shows that you have taken the time and effort to optimize your online presence. This attention to detail can impress potential employers and clients, as it demonstrates your commitment to professionalism and attention to detail.

How to Personalize Your LinkedIn URL

Personalizing your LinkedIn URL is a simple process. Follow these steps to create a customized URL for your profile:

1. Sign in to your LinkedIn account

If you don’t already have a LinkedIn account, you’ll need to create one. Once you’re signed in, navigate to your profile page.

2. Edit your public profile settings

Click on the “Me” icon in the top right corner of the LinkedIn homepage and select “View Profile” from the dropdown menu. On your profile page, click on the “Edit public profile & URL” button located on the right-hand side of the screen.

3. Customize your URL

Under the “Edit public profile & URL” section, you’ll see a box with your current URL. To customize it, click on the pencil icon next to the URL. Enter your desired URL in the text field. Keep in mind that your URL should be professional and easy to remember.

4. Save your changes

After entering your desired URL, click on the “Save” button to save your changes. LinkedIn will check if the URL is available. If it’s already taken, you’ll need to choose a different URL.

LinkedIn URL Best Practices

Now that you know how to personalize your LinkedIn URL, let’s explore some best practices to optimize its impact:

1. Use your full name

Whenever possible, use your full name in your LinkedIn URL. This helps establish a strong personal brand and makes it easier for others to find you. If your name is common, consider adding a middle initial, a professional title, or a relevant keyword to make your URL more unique.

2. Keep it simple and professional

Avoid using special characters, numbers, or random combinations of letters in your LinkedIn URL. Stick to a simple, professional format that is easy to read and remember. Using your name or a variation of it is usually the best option.

3. Update your URLs across platforms

Once you’ve personalized your LinkedIn URL, make sure to update it on your other online platforms, such as your personal website, blog, or other social media profiles. This consistency helps reinforce your personal brand and ensures that others can find and connect with you easily.

4. Share your URL strategically

Take advantage of opportunities to share your LinkedIn URL strategically. Include it on your resume, business cards, email signatures, and other professional materials. You can also share it in your social media profiles or when networking in person. The more you promote your LinkedIn profile, the more visibility and connections you can gain.


A personalized LinkedIn URL is a powerful tool for showcasing your skills and achievements. By customizing your URL, you can improve your professional visibility, enhance your personal branding, and establish credibility in your industry. Follow the steps outlined in this article to personalize your LinkedIn URL and optimize its impact. Remember to keep it simple, professional, and consistent with your personal brand. Share your URL strategically to maximize its visibility and connect with potential employers, clients, and colleagues. Take control of your online presence and leverage the power of LinkedIn to advance your career.

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