How a personalized LinkedIn URL can improve your chances of being contacted by recruiters


26 Sep 2023  •   4 minutes read

Author: Admin

Maximize Your LinkedIn Potential with a Personalized URL

LinkedIn has become one of the most powerful tools for professionals looking to network and advance their careers. With over 700 million users worldwide, it’s essential to make your profile stand out from the crowd. One way to do this is by creating a personalized LinkedIn URL. In this article, we will explore the benefits of having a personalized URL and provide step-by-step instructions on how to create and customize your own LinkedIn URL.

What is a LinkedIn URL?

Before we dive into the details of creating a personalized LinkedIn URL, let’s first understand what a LinkedIn URL is. A LinkedIn URL, also known as a LinkedIn profile link or LinkedIn web address, is a unique web address that directs people to your LinkedIn profile. It is typically a combination of your name and some random characters.

For example, a standard LinkedIn URL might look something like this:

While this URL works perfectly fine, it can be quite long and difficult to remember. This is where a personalized LinkedIn URL comes in.

What is a Personalized LinkedIn URL?

A personalized LinkedIn URL is a customized web address that reflects your name or brand. It allows you to create a shorter, more memorable URL that you can easily share with others. Instead of a long string of random characters, your personalized URL will include your name or a variation of it.

For example, a personalized LinkedIn URL might look something like this:

As you can see, a personalized LinkedIn URL is not only easier to remember but also looks more professional. It gives your profile a polished and customized touch, making it more appealing to recruiters and potential employers.

Why Should You Customize Your LinkedIn URL?

Customizing your LinkedIn URL offers several advantages that can greatly improve your chances of being contacted by recruiters. Here are some key reasons why you should consider customizing your LinkedIn URL:

1. Professionalism

A personalized LinkedIn URL instantly adds a level of professionalism to your profile. It shows that you are serious about your online presence and have taken the time to create a customized URL. This attention to detail can leave a positive impression on recruiters and employers, increasing your chances of being considered for job opportunities.

2. Branding

Your LinkedIn profile is an extension of your personal brand. By customizing your URL, you can align it with your brand identity. Whether you are a freelancer, entrepreneur, or job seeker, a personalized URL that includes your name or brand can help solidify your online presence and make you more memorable to potential connections.

3. Improved Searchability

A customized LinkedIn URL can also improve your search engine optimization (SEO) and make your profile more discoverable. When someone searches for your name on search engines like Google, your LinkedIn profile is likely to appear among the top search results. Having a personalized URL that contains your name can help boost your profile’s visibility and increase the likelihood of being found by recruiters and hiring managers.

4. Easy Sharing

Long and complex URLs can be cumbersome to share, especially on business cards, resumes, and other promotional materials. With a personalized LinkedIn URL, you can easily include it on your business cards, email signatures, and other marketing collateral without taking up too much space. This makes it convenient for others to find and connect with you on LinkedIn.

How to Create a Personalized LinkedIn URL

Now that you understand the benefits of having a personalized LinkedIn URL, let’s walk through the steps to create and customize your own URL:

Step 1: Go to Your LinkedIn Profile

Log in to your LinkedIn account and navigate to your profile page. You can do this by clicking on “Me” in the top menu and selecting “View profile” from the dropdown menu.

Step 2: Click on “Edit Public Profile & URL”

On your profile page, click on the “Edit public profile & URL” button. This will take you to the page where you can customize your LinkedIn URL.

Step 3: Edit Your Public Profile URL

Scroll down to the “Edit your custom URL” section and click on the pencil icon next to your current URL. A popup window will appear, allowing you to edit your URL.

Step 4: Customize Your URL

In the popup window, enter your desired URL in the text box. Ideally, you should use your full name or a variation of it. Avoid using numbers, special characters, or unrelated words in your URL to maintain a professional appearance.

For example, if your name is John Doe, you can try variations like:


Once you’ve entered your desired URL, click on the “Save” button to save your changes.

Step 5: Test Your New URL

After saving your changes, test your new URL by entering it in a web browser. Make sure it redirects to your LinkedIn profile and displays the correct information. If everything looks good, congratulations! You now have a personalized LinkedIn URL.

Best Practices for Customizing Your LinkedIn URL

While customizing your LinkedIn URL is relatively straightforward, there are a few best practices you should keep in mind to maximize its impact:

1. Keep it Professional

When choosing your personalized LinkedIn URL, make sure it reflects your professionalism. Avoid using nicknames, abbreviations, or anything that may appear unprofessional. Stick to your full name or a variation that aligns with your personal brand.

2. Be Consistent

Consistency is key when it comes to personal branding. Try to use the same LinkedIn URL across all your online platforms, such as your personal website, blog, and social media profiles. This makes it easier for others to find and connect with you.

3. Avoid Copyright Infringement

Ensure that your personalized LinkedIn URL does not infringe on any copyrights or trademarks. Using someone else’s name or brand in your URL can lead to legal issues and damage your professional reputation.

4. Update Your URL on Resumes and Business Cards

Once you’ve customized your LinkedIn URL, don’t forget to update it on your resume, business cards, and other promotional materials. This ensures that potential employers and contacts can easily find your LinkedIn profile.


A personalized LinkedIn URL is a simple yet effective way to enhance your professional image and increase your visibility on the platform. By customizing your URL, you can make your profile more memorable, improve your searchability, and show potential employers that you take your online presence seriously. Follow the steps outlined in this article to create your own personalized LinkedIn URL and start reaping the benefits today.

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