How a personalized LinkedIn URL can improve your online visibility

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26 Sep 2023  •   4 minutes read

Author: Admin

Why You Need a Personalized LinkedIn URL for Improved Online Visibility

LinkedIn is the world’s largest professional networking platform, with over 740 million members as of 2021. It has become the go-to platform for professionals to showcase their skills, connect with industry peers, and find new career opportunities. Having a strong online presence is crucial in today’s digital age, and one way to enhance your visibility on LinkedIn is by customizing your LinkedIn URL.

What is a LinkedIn URL?

A LinkedIn URL is a unique web address that directs to your LinkedIn profile. By default, LinkedIn assigns a generic URL to your profile, which consists of a combination of your name and some random numbers and letters. For example, a default LinkedIn URL might look like this: linkedin.com/in/john-doe-1234567890. While this URL is functional, it doesn’t contribute to your online visibility or personal branding.

How to Get a Personalized LinkedIn URL

Getting a personalized LinkedIn URL is a simple process that can be done in a few easy steps:

  1. Log in to your LinkedIn account and navigate to your profile page.
  2. Click on the “Edit public profile & URL” button, which is located on the right-hand side of your profile page.
  3. On the right-hand side of the page, under the “Edit URL” section, you will see an option to “Edit your custom URL.” Click on the pencil icon next to it.
  4. Enter your desired custom URL in the text box. It’s recommended to use your full name or a variation of it to keep it professional and easy to remember.
  5. Click “Save” to save your changes.

Once you have saved your personalized LinkedIn URL, your profile will be accessible through this new web address, such as linkedin.com/in/yourname. Having a customized URL not only makes your profile easier to find but also adds a professional touch to your online presence.

Why Customize Your LinkedIn URL?

Customizing your LinkedIn URL offers several benefits, including:

Improved Visibility

One of the main reasons to customize your LinkedIn URL is to improve your online visibility. When you have a personalized URL, it becomes easier for others to find your profile through search engines like Google. This is especially useful if you have a common name, as it helps distinguish your profile from others with similar names. Additionally, having a customized URL makes it easier to share your LinkedIn profile on other platforms, such as your resume, business cards, or social media profiles.

Branding and Professionalism

A customized LinkedIn URL adds a professional touch to your online presence and personal branding. It shows that you have taken the time to personalize your profile and highlights your attention to detail. Using your full name or a variation of it in your URL also helps establish your personal brand and makes it easier for others to remember and recognize you.

Easy to Share

With a customized LinkedIn URL, sharing your profile becomes much simpler. Instead of a long and complicated URL, you can now share a concise and professional web address. This is particularly useful when networking or applying for jobs, as it allows recruiters and potential employers to access your profile with ease. You can include your LinkedIn URL on your resume, email signature, business cards, and other professional materials to enhance your online presence.

URL Optimization

Customizing your LinkedIn URL also allows you to optimize it for search engines. By including relevant keywords in your URL, you can increase the chances of your profile appearing in search results when someone searches for those keywords. For example, if you are a marketing professional, you can include the word “marketing” in your URL to make it more discoverable by recruiters and hiring managers looking for candidates in that field.

Best Practices for Customizing Your LinkedIn URL

When customizing your LinkedIn URL, keep the following best practices in mind:

  • Use your full name or a variation of it to keep it professional and easy to remember.
  • Avoid using numbers, special characters, or excessive hyphens in your URL, as they can make it harder to remember and type correctly.
  • If your name is already taken, try adding your middle initial, a relevant keyword, or a location to differentiate it.
  • Double-check your URL for any spelling errors or typos before saving it.
  • Once you have customized your LinkedIn URL, be sure to update it on your resume, email signature, and other professional materials.

Common Questions about LinkedIn URLs

1. How to Change Your LinkedIn URL

If you have already customized your LinkedIn URL but want to change it, you can follow these steps:

  1. Log in to your LinkedIn account and go to your profile page.
  2. Click on the “Edit public profile & URL” button on the right-hand side of your profile page.
  3. Under the “Edit URL” section, click on the pencil icon next to your custom URL.
  4. Erase your existing URL and enter a new one.
  5. Click “Save” to save your changes.

Keep in mind that once you change your LinkedIn URL, the previous URL will no longer be accessible, and you will need to update it on any external platforms or materials where you have shared it.

2. How to Copy Your LinkedIn URL

To copy your LinkedIn URL, follow these steps:

  1. Log in to your LinkedIn account and navigate to your profile page.
  2. Click on the “Edit public profile & URL” button on the right-hand side of your profile page.
  3. Under the “Edit URL” section, you will see your LinkedIn URL. Click on the “Copy” button next to it to copy the URL to your clipboard.
  4. You can now paste the URL wherever you need to share it, such as in an email, document, or social media post.

In Conclusion

Customizing your LinkedIn URL is a simple yet effective way to enhance your online visibility and professional presence. By personalizing your URL, you make it easier for others to find and remember your profile, while also adding a touch of professionalism to your online brand. Take a few minutes to customize your LinkedIn URL today, and start reaping the benefits of an optimized online presence.

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