How a polished LinkedIn vanity URL can attract potential clients or customers


26 Sep 2023  •   4 minutes read

Author: Admin

How a Polished LinkedIn Vanity URL Can Attract Potential Clients or Customers

LinkedIn is a powerful platform for professionals to connect, network, and showcase their skills and experience. With over 700 million users worldwide, it’s essential to stand out from the crowd to attract potential clients or customers. One way to do this is by having a polished LinkedIn vanity URL. In this article, we will explore the importance of a customized LinkedIn URL, how to create and change it, and tips for optimizing it to make a lasting impression on your profile visitors.

What is a LinkedIn Vanity URL?

A LinkedIn vanity URL is a personalized web address that replaces the random string of numbers and letters in the default LinkedIn URL. For example, instead of “,” a vanity URL could be “” It allows you to create a unique and memorable link for your LinkedIn profile, making it easier for others to find and connect with you.

How to Get a LinkedIn Vanity URL

Setting up a LinkedIn vanity URL is a quick and straightforward process. Follow these steps to get your personalized LinkedIn URL:

Step 1: Go to Your LinkedIn Profile

Log in to your LinkedIn account and navigate to your profile page. You can do this by clicking on your profile picture in the top right corner of the LinkedIn homepage.

Step 2: Click on “Edit Public Profile & URL”

On your profile page, look for the “Edit public profile & URL” button. It is usually located under your profile picture and headline. Click on it to access the URL customization settings.

Step 3: Customize Your URL

In the URL customization settings, you will see your current LinkedIn URL. It may be a combination of your name and some random numbers or letters. To customize it, click on the pencil icon next to your URL.

Step 4: Choose Your Vanity URL

After clicking on the pencil icon, a window will pop up allowing you to edit your LinkedIn URL. Type in your desired vanity URL, which could be your name or a variation of it. Keep it simple, professional, and easy to remember. Avoid using numbers or special characters unless necessary.

Step 5: Save Your Changes

Once you have entered your desired vanity URL, click on the “Save” button to save your changes. LinkedIn will check if the URL is available and let you know if it’s already taken. If your chosen vanity URL is unavailable, try adding a middle initial or using a different variation of your name.

Why a Polished LinkedIn Vanity URL Matters

A polished LinkedIn vanity URL can make a significant difference in how others perceive your professionalism and attention to detail. Here are a few reasons why it matters:

1. Professionalism

A customized LinkedIn URL demonstrates that you take your professional online presence seriously. It shows that you have taken the time to personalize your profile and create a consistent brand. It adds a touch of professionalism and credibility to your online persona.

2. Memorability

A personalized LinkedIn URL is easier to remember than a random string of characters. When you meet someone at a networking event or conference, sharing a memorable LinkedIn URL increases the chances of them connecting with you later. It eliminates the need for them to search for your profile, making the process more convenient for both parties.

3. Branding

Your LinkedIn profile is an extension of your personal brand. By customizing your LinkedIn URL to reflect your name or brand, you create a cohesive online presence. Consistency across your professional platforms helps reinforce your brand identity and makes it easier for potential clients or customers to recognize and remember you.

4. Search Engine Optimization (SEO)

A customized LinkedIn vanity URL can also have a positive impact on your search engine ranking. When someone searches for your name or brand on search engines like Google, your LinkedIn profile is likely to appear in the top results. Having a personalized URL with relevant keywords can improve your visibility and make it easier for others to find you online.

Tips for Optimizing Your LinkedIn Vanity URL

Now that you understand the importance of a polished LinkedIn vanity URL, let’s explore some tips for optimizing it:

1. Keep It Simple and Professional

Choose a vanity URL that is simple, professional, and easy to spell. Avoid using numbers, special characters, or excessive abbreviations. Your vanity URL should reflect your name or brand in a clear and concise manner.

2. Use Keywords

Incorporate relevant keywords in your vanity URL to enhance its search engine optimization. Consider the words or phrases that best describe your professional expertise or industry and include them in your URL.

3. Be Consistent

Ensure that your LinkedIn vanity URL matches or closely aligns with your usernames on other professional platforms, such as Twitter or Instagram. Consistency across your online presence helps reinforce your personal brand and makes it easier for others to find and connect with you.

4. Share It Strategically

Once you have a polished LinkedIn vanity URL, make sure to share it strategically. Include it in your email signature, business cards, and other professional communication materials. You can also promote it on your other social media platforms to drive traffic to your LinkedIn profile.


A polished LinkedIn vanity URL is an essential tool for attracting potential clients or customers. It adds a touch of professionalism, enhances your personal branding, and improves your online visibility. By following the steps outlined in this article and optimizing your vanity URL, you can make a lasting impression on your profile visitors and increase your chances of connecting with valuable professional contacts. Take the time to customize your LinkedIn URL today and reap the benefits it can bring to your professional journey.

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