How a shortened LinkedIn URL can enhance your online professional presence.

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26 Sep 2023  •   4 minutes read

Author: Admin

Introduction

In today’s digital age, having a strong online professional presence is essential for career success. One platform that plays a crucial role in building and maintaining this presence is LinkedIn, the world’s largest professional network. LinkedIn allows individuals to showcase their skills, experience, and achievements, making it easier for potential employers, clients, and collaborators to find and connect with them. One often overlooked aspect of LinkedIn is the URL of your profile. By customizing and shortening your LinkedIn URL, you can enhance your online professional presence and improve your personal branding. In this article, we will explore why a shortened LinkedIn URL is important, how to get one, and how to optimize it for maximum impact.

Why is a Shortened LinkedIn URL Important?

Your LinkedIn URL is essentially the web address that leads to your profile. By default, LinkedIn assigns a long and complex URL that includes your name and a series of numbers and letters. While this default URL may functionally lead to your profile, it does not leave a memorable or professional impression. A shortened LinkedIn URL, on the other hand, is concise, easy to remember, and visually appealing. Here are a few reasons why a shortened LinkedIn URL is important:

1. Professionalism: A shortened LinkedIn URL adds a touch of professionalism to your profile. It shows that you are proactive and have taken the time to craft a personalized URL that aligns with your personal brand. It also makes it easier for others to share your profile without having to remember or type a lengthy URL.

2. Memorability: A shortened LinkedIn URL is much easier to remember than a long, convoluted one. This is especially important when networking or attending conferences and events where you may want to share your LinkedIn profile with others. A memorable URL increases the chances of others visiting your profile and connecting with you.

3. Branding: Your LinkedIn URL is a part of your personal brand. By customizing it, you can reinforce your professional identity and make a lasting impression on those who visit your profile. A well-crafted URL can reflect your industry, expertise, or even your personal tagline, helping you stand out from the crowd.

4. Search Engine Optimization: A shortened LinkedIn URL can improve your search engine optimization (SEO) efforts. When someone searches for your name on a search engine like Google, having a customized URL can increase the chances of your LinkedIn profile appearing in the search results. This can be particularly beneficial if you are actively seeking new career opportunities or clients.

How to Get a Shortened LinkedIn URL

Now that you understand the importance of a shortened LinkedIn URL, let’s explore how you can get one. Follow these steps to obtain a custom URL for your LinkedIn profile:

1. Access your LinkedIn profile: Log in to your LinkedIn account and navigate to your profile page. You can do this by clicking on “Me” in the top navigation bar and selecting “View Profile” from the dropdown menu.

2. Edit your public profile settings: On your profile page, look for the “Edit public profile & URL” button, usually located in the top right corner. Click on it to access your public profile settings.

3. Customize your URL: In the section labeled “Edit URL & public profile settings,” you will see your current LinkedIn URL. To customize it, click on the pencil icon next to the URL. A box will appear where you can enter your desired custom URL. Keep in mind that the URL must be unique and can only contain letters, numbers, and hyphens. Once you have entered your desired URL, click “Save.”

4. Test your new URL: After saving your custom URL, LinkedIn will notify you if it is available or if you need to make any changes. Once your new URL is confirmed, test it by typing it into a web browser to ensure it leads to your LinkedIn profile.

Optimizing Your Shortened LinkedIn URL

Now that you have a shortened LinkedIn URL, it’s time to optimize it for maximum impact. Here are a few tips to help you make the most of your custom URL:

1. Keep it professional: When customizing your LinkedIn URL, choose a URL that is professional and aligns with your personal brand. Avoid using nicknames, slang, or anything that may be unprofessional or offensive. Your URL should reflect your industry, expertise, or personal tagline in a concise and memorable way.

2. Include keywords: Incorporate relevant keywords into your custom LinkedIn URL. These keywords can help improve your search engine optimization and increase the chances of your profile appearing in search results. For example, if you are a marketing professional, you may want to include the word “marketing” in your URL.

3. Share it on your resume and business cards: Once you have a shortened LinkedIn URL, be sure to include it on your resume and business cards. This makes it easy for potential employers or clients to find and connect with you on LinkedIn. It also shows that you are proactive in managing your online professional presence.

4. Promote it on other social networks: Don’t limit the promotion of your LinkedIn profile to LinkedIn itself. Share your shortened LinkedIn URL on other social networks, such as Twitter, Facebook, or Instagram. This increases the visibility of your profile and allows you to connect with a wider audience.

Conclusion

A shortened LinkedIn URL can significantly enhance your online professional presence and improve your personal branding. By customizing and optimizing your URL, you can showcase your professionalism, increase memorability, reinforce your personal brand, and improve your search engine optimization. Take the time to obtain a shortened LinkedIn URL and incorporate it into your resume, business cards, and social media profiles. By doing so, you will maximize your chances of attracting potential employers, clients, and collaborators, and take your professional career to new heights.

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