How a URL shortener can enhance your LinkedIn networking efforts


26 Sep 2023  •   3 minutes read

Author: Admin

As a professional networking platform, LinkedIn is an essential tool for building and maintaining connections in the business world. With over 700 million users, having a strong presence on LinkedIn is crucial for career growth and networking opportunities. One important aspect of your LinkedIn profile is your URL, which serves as your unique identifier on the platform.

The Importance of Your LinkedIn URL

Your LinkedIn URL is the web address that links directly to your profile. It is an essential component of your online branding and plays a vital role in enhancing your visibility and accessibility on the platform. A well-crafted LinkedIn URL not only makes it easier for people to find and connect with you but also adds a professional touch to your online presence.

By default, LinkedIn assigns a random combination of letters and numbers to your URL, which is not user-friendly and can be difficult to remember. However, LinkedIn allows you to customize your URL to make it more personalized and professional. This customization helps you make a strong impression on potential employers, clients, and connections.

How to Get Your LinkedIn URL

If you’re wondering how to find your LinkedIn URL, follow these simple steps:

  1. Login to your LinkedIn account and click on your profile picture in the top right corner of the screen.
  2. From the dropdown menu, select “View Profile.”
  3. On your profile page, click on the “Edit public profile & URL” button, which is located on the right-hand side of the screen, below your profile picture.
  4. Under the “Edit URL” section, you will find your current LinkedIn URL. It will be a combination of your name and some random characters assigned by LinkedIn.

How to Change Your LinkedIn URL

If you’re not satisfied with the default LinkedIn URL assigned to you, you can easily change it to something more personalized. Follow these steps to customize your LinkedIn URL:

  1. Follow steps 1-3 mentioned above to access the “Edit public profile & URL” section on your profile page.
  2. Click on the pencil icon next to your current LinkedIn URL.
  3. In the pop-up window, delete the existing URL and enter your desired custom URL.
  4. Click on the “Save” button to save your changes. LinkedIn will check the availability of the custom URL, and if it’s available, it will be assigned to your profile.

Benefits of Using a URL Shortener for Your LinkedIn URL

While LinkedIn allows you to customize your URL, it’s worth considering using a URL shortener to further enhance your networking efforts. A URL shortener is a tool that takes a long URL and generates a shorter, more compact version. Here are some of the benefits of using a URL shortener for your LinkedIn URL:

1. Easy to Share

A shortened LinkedIn URL is much easier to share verbally or in writing. Instead of a long and complicated web address, you can provide a concise and memorable URL that is more likely to be typed or remembered correctly by others. This makes it effortless for people to visit your LinkedIn profile and connect with you.

2. Improved Aesthetics

A long and complex URL can be visually unappealing and clutter up your resume, business card, or other professional materials. By using a URL shortener, you can create a clean and streamlined appearance, making your LinkedIn URL more visually pleasing and professional.

3. Tracking and Analytics

Many URL shortener services provide tracking and analytics features that allow you to monitor the performance of your LinkedIn URL. You can track the number of clicks, the geographic location of your visitors, and other valuable data. This information can help you understand the effectiveness of your networking efforts and make informed decisions to optimize your LinkedIn profile.

4. Customization Options

Some URL shorteners offer customization options that allow you to create a personalized and branded URL. You can include your name, company name, or other relevant keywords to make your LinkedIn profile even more memorable and aligned with your personal brand.

How to Use a URL Shortener for Your LinkedIn URL

Using a URL shortener for your LinkedIn URL is a simple process. Follow these steps to shorten your LinkedIn URL:

  1. Choose a reputable URL shortener service. There are many options available, such as Bitly, TinyURL, and Rebrandly.
  2. Create an account on the chosen URL shortener platform.
  3. Once logged in, you will find a text box or field where you can paste your long LinkedIn URL.
  4. Click on the “Shorten” or “Generate” button to create a shortened version of your LinkedIn URL.
  5. Copy the newly generated URL and use it in your professional materials, such as your resume, business cards, and email signature.


Your LinkedIn URL is a critical element of your online professional presence. By customizing and shortening your LinkedIn URL, you can enhance your networking efforts and make it easier for others to connect with you. Utilizing a URL shortener offers additional benefits such as improved aesthetics, easy sharing, tracking and analytics, and customization options. Take the time to optimize your LinkedIn URL and make it work to your advantage in building strong connections and advancing your career.

Leave a Reply

Your email address will not be published. Required fields are marked *

More interesting articles


The Benefits of a Customized LinkedIn URL for Freelancers and Entrepreneurs In today’s digital age, having a strong online presence is essential for freelancers and entrepreneurs. One of the most important platforms for professionals to showcase their skills and connect with potential clients or employers is LinkedIn. With over 740 million members worldwide, LinkedIn provides […]

26 Sep 2023


LinkedIn is a powerful tool for professionals to connect, network, and showcase their skills and experience. Your LinkedIn profile acts as an online resume and can be a valuable asset in your job search and career development. One important aspect of your LinkedIn profile is the URL, or web address, that leads to your profile. […]

26 Sep 2023


Why a Customized LinkedIn URL Matters When it comes to building a strong professional online presence, LinkedIn is the go-to platform for many individuals. With over 740 million users worldwide, LinkedIn offers a unique opportunity to connect with professionals, showcase your skills and expertise, and build your personal brand. One often overlooked feature of LinkedIn […]

26 Sep 2023

Setting up a perfect campaign only takes 5 minutes. So what are you waiting for?