How a well-crafted LinkedIn URL can enhance your personal brand


26 Sep 2023  •   4 minutes read

Author: Admin

How a well-crafted LinkedIn URL can enhance your personal brand

In today’s digital age, personal branding has become essential for professionals across industries. With the rise of social media platforms, LinkedIn has emerged as the go-to platform for professionals to showcase their skills, experience, and expertise. One often overlooked aspect of personal branding on LinkedIn is the URL of your profile. A well-crafted LinkedIn URL can enhance your personal brand and make it easier for others to find and connect with you. In this article, we will discuss the importance of a LinkedIn URL and provide tips on how to create an effective one.

What is a LinkedIn URL?

Before we dive into the details of creating a well-crafted LinkedIn URL, let’s first understand what it is. A LinkedIn URL is a unique web address that directs users to your LinkedIn profile. It typically includes your name and a series of numbers or letters. For example, the default LinkedIn URL for a profile might look like this: The URL allows you to share your LinkedIn profile with others and can be customized to reflect your personal brand.

How to get your LinkedIn URL

By default, LinkedIn assigns a generic URL to your profile when you create an account. However, it’s important to customize this URL to make it more memorable and reflective of your personal brand. Here’s how you can get your LinkedIn URL:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture in the top right corner of the homepage.
  3. Select “View profile” from the dropdown menu.
  4. On your profile page, look for the section with your basic information.
  5. Below your profile picture and headline, you will see your LinkedIn URL.
  6. Click on the “Edit public profile & URL” button next to your URL.
  7. In the pop-up window, you can edit your URL to make it more personalized.
  8. Once you have customized your URL, click on the “Save” button.

It’s important to note that your customized LinkedIn URL must be unique and not already taken by another user. If the URL you want is already in use, you will need to try a different variation or add a middle name or initial to make it unique.

Why customize your LinkedIn URL?

Customizing your LinkedIn URL offers several benefits:

  1. Memorability: A customized LinkedIn URL is easier to remember and share with others. It allows you to include your name or a variation of it, making it more personal and recognizable.
  2. Professionalism: A well-crafted LinkedIn URL adds a professional touch to your profile. It shows that you have taken the time to create a personal brand and are serious about your professional presence online.
  3. Searchability: An optimized LinkedIn URL can improve your visibility in search engine results. When someone searches for your name on Google or another search engine, your LinkedIn profile is likely to appear higher in the results if you have a customized URL.
  4. Consistency: Customizing your LinkedIn URL allows you to maintain consistency across your online presence. If you have a personal website or blog, you can use the same URL format to ensure that your personal brand is cohesive.

Tips for creating an effective LinkedIn URL

Now that you understand the importance of customizing your LinkedIn URL, let’s explore some tips for creating an effective one:

1. Keep it simple and professional

When customizing your LinkedIn URL, it’s best to keep it simple and professional. Avoid using excessive numbers, special characters, or unrelated words. Stick to your name or a variation of it to maintain a professional image.

2. Use your full name

Using your full name in the LinkedIn URL can help you establish a strong personal brand. It allows people to easily recognize you and associate your name with your professional achievements.

3. Consider adding keywords

Incorporating relevant keywords in your LinkedIn URL can improve your search engine visibility. Think about the keywords that are relevant to your industry or area of expertise and include them in your URL.

4. Make it unique

As mentioned earlier, it’s important to ensure that your customized LinkedIn URL is unique and not already taken by another user. Adding a middle name or initial can help you create a unique URL if your name is common.

5. Avoid changing your URL frequently

Once you have customized your LinkedIn URL, it’s best to avoid changing it frequently. Changing your URL too often can lead to broken links and confusion among your connections. Choose a URL that you can stick with for the long term.

6. Share your LinkedIn URL

After customizing your LinkedIn URL, it’s important to share it with others to maximize its impact. Include your LinkedIn URL on your resume, business cards, email signature, and other professional materials. This will make it easier for potential employers, clients, and connections to find and connect with you.

7. Utilize LinkedIn URL shorteners

If you have a long or complex LinkedIn URL, you can use URL shorteners to make it more manageable. LinkedIn provides its own URL shortener, which allows you to create a shorter and more shareable version of your URL. Take advantage of this feature to improve the usability of your LinkedIn profile link.

8. Optimize your LinkedIn profile

While customizing your LinkedIn URL is important, it’s equally crucial to optimize your LinkedIn profile as a whole. Make sure your profile is complete, includes relevant keywords, and showcases your skills and experience. A well-optimized profile will enhance your personal brand and make your LinkedIn URL even more effective.

9. Link your LinkedIn profile to other platforms

To further enhance your personal brand, consider linking your LinkedIn profile to other online platforms. This could include your personal website, blog, or other social media profiles. By interconnecting your online presence, you can create a cohesive personal brand that is easily accessible to others.

10. Monitor and update your LinkedIn URL

Finally, it’s important to regularly monitor and update your LinkedIn URL as needed. If you change your name, switch industries, or rebrand yourself, you may need to update your URL to reflect these changes. Stay proactive in managing your personal brand and ensure that your LinkedIn URL accurately represents your professional identity.


A well-crafted LinkedIn URL can significantly enhance your personal brand and make it easier for others to find and connect with you. By customizing your URL and following the tips provided in this article, you can create a memorable and professional LinkedIn profile link. Remember to share your LinkedIn URL across various platforms and regularly update it to reflect any changes in your professional identity. Invest time and effort in optimizing your LinkedIn profile as a whole to maximize the impact of your LinkedIn URL. Start creating your personal brand on LinkedIn today!

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