How LinkedIn Premium can help businesses reach their target audience


26 Sep 2023  •   5 minutes read

Author: Admin

How LinkedIn Premium Can Help Businesses Reach Their Target Audience

LinkedIn, the world’s largest professional networking platform, has become an essential tool for businesses to connect with their target audience. With over 700 million users worldwide, LinkedIn provides a unique opportunity for businesses to reach professionals, decision-makers, and potential customers in their industry. While the free version of LinkedIn offers many valuable features, LinkedIn Premium takes your business networking to the next level. In this article, we will explore the benefits, features, and cost of LinkedIn Premium and discuss how it can help businesses reach their target audience effectively.

What is LinkedIn Premium?

LinkedIn Premium is a subscription-based service offered by LinkedIn that provides enhanced features and functionalities to its users. It is designed to help professionals and businesses grow their network, increase their visibility, and reach their target audience more effectively. LinkedIn Premium offers several plans tailored to different needs, including LinkedIn Premium Business, LinkedIn Premium Sales Navigator, and LinkedIn Premium Job Search.

LinkedIn Premium Benefits

LinkedIn Premium offers a range of benefits that can significantly impact your business’s ability to reach its target audience. Let’s explore some of the key benefits:

1. Increased Visibility

With LinkedIn Premium, your profile is prioritized in search results, making it more visible to potential connections and employers. This increased visibility can help your business attract the attention of your target audience and stand out from the competition. Additionally, LinkedIn Premium provides insights and analytics on profile views, allowing you to track the effectiveness of your profile and make necessary adjustments.

2. Advanced Search Filters

LinkedIn Premium offers advanced search filters that allow you to narrow down your search for potential leads or customers. You can filter by industry, job title, location, and other criteria to find the exact audience you’re looking for. This feature is especially useful for businesses targeting specific industries or geographic regions.

3. LinkedIn InMail

LinkedIn Premium includes LinkedIn InMail, a powerful messaging tool that allows you to send direct messages to any LinkedIn user, even if you’re not connected. This feature enables you to reach out to potential clients, partners, or industry experts directly, increasing your chances of establishing valuable connections and partnerships.

4. LinkedIn Learning

LinkedIn Premium provides access to LinkedIn Learning, an extensive library of online courses and tutorials. This feature allows you and your employees to upskill and stay updated with the latest industry trends and developments. By continuously improving your skills and knowledge, you can position your business as an industry leader and attract your target audience.

LinkedIn Premium Features

LinkedIn Premium offers a range of features that can help businesses reach their target audience effectively. Let’s take a closer look at some of these features:

1. Who’s Viewed Your Profile

LinkedIn Premium provides detailed analytics on who has viewed your profile, including their industry, job title, and location. This information can help you identify potential leads or clients who are interested in your business and reach out to them directly.

2. Advanced Analytics

LinkedIn Premium offers advanced analytics that provide insights into the performance of your posts, articles, and overall profile. You can track metrics such as engagement, reach, and impressions to understand which content resonates best with your target audience. This data-driven approach allows you to optimize your content strategy and increase your chances of reaching the right people.

3. Open Profile Visibility

LinkedIn Premium allows you to set your profile to “Open Profile,” which means that anyone on LinkedIn can view your full profile and contact you directly, even if they are not connected to you. This feature can be especially beneficial for businesses looking to expand their network and reach a wider audience.

4. Premium Badge

LinkedIn Premium provides a premium badge that appears on your profile, indicating to other users that you are a premium member. This badge can enhance your credibility and trustworthiness, making it more likely for potential connections or clients to engage with you.

LinkedIn Premium Cost

LinkedIn Premium offers different plans with varying costs to cater to the needs of individuals and businesses. The cost of LinkedIn Premium depends on the plan you choose and the features you require. Here are some of the LinkedIn Premium plans and their costs:

1. LinkedIn Premium Business

The LinkedIn Premium Business plan is designed for businesses and offers features such as advanced search filters, LinkedIn InMail, and detailed analytics. The cost of LinkedIn Premium Business starts at $59.99 per month when billed annually.

2. LinkedIn Premium Sales Navigator

LinkedIn Premium Sales Navigator is specifically designed for sales professionals and includes features such as lead recommendations, advanced lead search, and CRM integrations. The cost of LinkedIn Premium Sales Navigator starts at $79.99 per month when billed annually.

3. LinkedIn Premium Job Search

LinkedIn Premium Job Search is targeted towards individuals looking for job opportunities and provides features such as job insights, salary insights, and applicant insights. The cost of LinkedIn Premium Job Search starts at $29.99 per month when billed annually.

Is LinkedIn Premium Worth It?

The decision to invest in LinkedIn Premium ultimately depends on your business’s goals, target audience, and budget. However, considering the range of benefits and features it offers, LinkedIn Premium can be a worthwhile investment for businesses looking to reach their target audience effectively. Here are a few reasons why LinkedIn Premium may be worth it:

1. Enhanced Networking Opportunities

LinkedIn Premium provides access to a larger network and allows you to connect with professionals and decision-makers in your industry more easily. This increased networking potential can open doors to new opportunities, partnerships, and collaborations.

2. Improved Visibility and Branding

With LinkedIn Premium, you can optimize your profile for maximum visibility and attract your target audience. The advanced analytics and insights provided by LinkedIn Premium can help you understand what content resonates with your audience, allowing you to refine your branding and messaging accordingly.

3. Direct Communication with Potential Leads

LinkedIn Premium’s InMail feature allows you to send direct messages to potential leads and clients, increasing your chances of starting meaningful conversations. This direct communication can help you build relationships and convert leads into customers more effectively.

4. Access to Premium Data and Insights

LinkedIn Premium provides valuable data and insights on your target audience, industry trends, and competitor analysis. This information can inform your marketing strategies, content creation, and decision-making processes, giving you a competitive edge in reaching your target audience.

LinkedIn Premium Discounts

LinkedIn occasionally offers discounts and promotions on its Premium plans. These discounts can help businesses save on their LinkedIn Premium subscription costs. It’s advisable to keep an eye out for any ongoing promotions or reach out to LinkedIn’s customer support to inquire about available discounts.


LinkedIn Premium is a powerful tool that can help businesses reach their target audience effectively. With its range of benefits, features, and analytics, LinkedIn Premium provides businesses with the insights and tools necessary to optimize their networking efforts and connect with the right professionals. While the cost of LinkedIn Premium may vary depending on the plan and features you choose, the potential return on investment in terms of increased visibility, networking opportunities, and direct communication with potential leads makes it worth considering for businesses looking to expand their reach and grow their customer base.

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