How LinkedIn Premium can help you build a personal brand


26 Sep 2023  •   4 minutes read

Author: Admin

Unlocking the Power of LinkedIn Premium to Build Your Personal Brand

LinkedIn has become an indispensable tool for professionals looking to network, find job opportunities, and showcase their expertise. With over 760 million users, this professional networking platform has revolutionized the way people connect and build their personal brands online.

While LinkedIn offers a free basic version, LinkedIn Premium takes your professional presence to the next level. In this article, we will explore the features, benefits, and cost of LinkedIn Premium, and discuss how it can help you build a strong personal brand.

What is LinkedIn Premium?

LinkedIn Premium is a subscription-based upgrade to the free LinkedIn platform. It offers a range of advanced features and tools designed to enhance your professional profile, expand your network, and unlock opportunities.

With LinkedIn Premium, you gain access to exclusive features such as InMail, which allows you to directly message professionals outside your network, and LinkedIn Learning, an extensive library of online courses to develop new skills.

LinkedIn Premium Plans and Pricing

LinkedIn Premium offers different plans tailored to meet the needs of different professionals. The plans include:

  • LinkedIn Premium Career: This plan is ideal for professionals looking to advance their careers, explore new job opportunities, and stand out in a competitive job market. It costs $29.99 per month.
  • LinkedIn Premium Business: Geared towards entrepreneurs, business owners, and sales professionals, this plan provides advanced search filters, lead recommendations, and access to the Sales Navigator tool. It is priced at $59.99 per month.
  • LinkedIn Premium Sales Navigator: This plan is designed specifically for sales professionals and offers advanced lead search and management features. It costs $79.99 per month.

LinkedIn Premium also offers discounted annual plans, which can save you money if you commit to a longer subscription period.

Benefits of LinkedIn Premium

Is LinkedIn Premium worth it? Let’s take a closer look at the benefits it brings:

1. Enhanced Profile Visibility

LinkedIn Premium gives your profile a boost in search results, making it more visible to recruiters, hiring managers, and potential clients. Your profile will also receive a premium badge, indicating that you are a serious professional who invests in their career.

2. InMail Messaging

One of the most valuable features of LinkedIn Premium is InMail. This allows you to directly message anyone on LinkedIn, even if they are not in your network. It can be a powerful tool for reaching out to potential mentors, industry leaders, or clients.

3. LinkedIn Learning

LinkedIn Premium subscribers gain unlimited access to LinkedIn Learning, an online platform that offers thousands of courses taught by industry experts. Whether you want to learn a new skill, stay updated on industry trends, or earn professional certifications, LinkedIn Learning has you covered.

4. Advanced Analytics

LinkedIn Premium provides access to detailed analytics on who has viewed your profile, allowing you to gain insights into your audience and tailor your content accordingly. This data can help you understand which strategies are working and make informed decisions to optimize your personal brand.

5. Job Search Advantage

If you’re actively seeking new job opportunities, LinkedIn Premium can give you a competitive edge. It offers advanced search filters, personalized job recommendations, and the ability to see who has viewed your job application. You can also use the Open Candidates feature to privately signal to recruiters that you’re open to new opportunities.

Is LinkedIn Premium Worth the Investment?

LinkedIn Premium is undoubtedly a powerful tool for professionals, but whether it’s worth the investment depends on your individual goals and circumstances. Here are a few factors to consider:

1. Your Career Stage

If you’re early in your career or currently unemployed, investing in LinkedIn Premium may not be a top priority. However, if you’re actively job searching or looking to advance in your field, the enhanced features and visibility can significantly benefit your personal brand.

2. Networking and Business Development

If you rely heavily on networking and building connections for your business or career, LinkedIn Premium can provide a valuable edge. The ability to send InMail messages and access advanced search filters can help you connect with the right people and generate new opportunities.

3. Learning and Skill Development

If continuous learning and professional development are important to you, LinkedIn Premium’s access to LinkedIn Learning can be a game-changer. The platform offers courses on a wide range of topics, allowing you to acquire new skills and stay ahead in your industry.

4. Your Budget

LinkedIn Premium comes at a cost, and it’s essential to evaluate whether the benefits justify the expense. Consider your budget and weigh the potential return on investment that LinkedIn Premium can bring to your personal brand and career.


LinkedIn Premium offers a range of features and benefits that can help you build a strong personal brand, expand your professional network, and unlock new opportunities. Whether it’s the enhanced profile visibility, access to InMail messaging, or the extensive library of LinkedIn Learning courses, LinkedIn Premium provides the tools you need to stand out in a competitive professional landscape.

While the cost of LinkedIn Premium may deter some, it’s crucial to evaluate the potential return on investment and consider your individual goals and circumstances. For many professionals, the advantages of LinkedIn Premium justify the expense and can lead to significant career growth and success.

So, if you’re serious about building a personal brand and taking your professional presence to the next level, it’s worth exploring the different LinkedIn Premium plans and finding the one that aligns with your goals. Invest in yourself and unlock the full potential of LinkedIn Premium today!

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