How LinkedIn Premium can improve your visibility to employers

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26 Sep 2023  •   4 minutes read

Author: Admin

Introduction

LinkedIn has become the go-to platform for professionals looking to network, connect, and showcase their skills and experience to potential employers. With over 740 million members worldwide, LinkedIn provides a powerful platform for job seekers to enhance their visibility and increase their chances of landing their dream job.

What is LinkedIn Premium?

LinkedIn Premium is a paid subscription service offered by LinkedIn that provides users with enhanced features and tools to boost their professional presence on the platform. While the basic LinkedIn account offers many useful features, LinkedIn Premium takes it a step further by offering additional benefits that can give you a competitive edge in the job market.

LinkedIn Premium Cost

LinkedIn Premium offers different subscription plans to cater to the diverse needs of professionals. The cost of LinkedIn Premium varies depending on the plan you choose. The four main subscription plans are:

1. LinkedIn Premium Career

LinkedIn Premium Career is designed for professionals who are actively looking for new job opportunities. This plan provides features such as InMail credits, which allow you to send messages to recruiters and hiring managers even if you’re not connected with them. It also offers insights on how you compare to other applicants and the ability to see who has viewed your profile. The cost of LinkedIn Premium Career starts at $29.99 per month.

2. LinkedIn Premium Business

LinkedIn Premium Business is tailored for professionals who want to grow their business or expand their professional network. This plan includes features such as advanced search filters, access to LinkedIn Learning courses, and the ability to see who has viewed your profile. LinkedIn Premium Business starts at $59.99 per month.

3. LinkedIn Premium Sales Navigator

LinkedIn Premium Sales Navigator is designed for sales professionals who rely on LinkedIn to generate leads and build relationships. This plan offers advanced lead search and lead recommendations, real-time sales updates, and the ability to send InMail messages to prospects. LinkedIn Premium Sales Navigator starts at $79.99 per month.

4. LinkedIn Premium Recruiter Lite

LinkedIn Premium Recruiter Lite is specifically designed for recruiters and talent acquisition professionals. This plan provides advanced search filters, access to the entire LinkedIn network, and the ability to send InMail messages to potential candidates. LinkedIn Premium Recruiter Lite starts at $119.95 per month.

Is LinkedIn Premium Worth It?

Now that we’ve covered the different LinkedIn Premium plans and their costs, let’s discuss whether LinkedIn Premium is worth the investment. The answer to this question depends on your individual goals and needs. Here are some key benefits and features of LinkedIn Premium that can help you make an informed decision:

1. Enhanced Visibility

One of the biggest advantages of LinkedIn Premium is the increased visibility it provides. With a premium account, your profile is highlighted and appears more prominently in search results. This can significantly increase your chances of being found by recruiters and employers looking for candidates with your skills and experience.

2. InMail Credits

InMail credits are a valuable feature of LinkedIn Premium that allows you to send direct messages to recruiters and hiring managers, even if you’re not connected with them. This can be a game-changer when it comes to reaching out to potential employers and establishing a direct line of communication.

3. Insights and Analytics

LinkedIn Premium provides users with valuable insights and analytics about their profile and activity on the platform. You can see who has viewed your profile, how you compare to other applicants, and get recommendations to improve your profile. These insights can help you optimize your profile and make it more appealing to potential employers.

4. Advanced Search Filters

With LinkedIn Premium, you gain access to advanced search filters that allow you to narrow down your search for job opportunities or potential connections. You can filter by industry, location, company size, and more, making it easier to find the right opportunities or connect with the right people.

5. Access to LinkedIn Learning

LinkedIn Learning is an online platform that offers thousands of courses taught by industry experts. With LinkedIn Premium, you get free access to LinkedIn Learning, allowing you to enhance your skills and knowledge in your field. This can make you a more attractive candidate to employers and give you a competitive edge in the job market.

LinkedIn Premium Features

Now that we’ve discussed the benefits of LinkedIn Premium, let’s take a closer look at some of the key features that make it a valuable tool for job seekers:

1. Who’s Viewed Your Profile

LinkedIn Premium allows you to see who has viewed your profile, providing valuable insights into who is interested in your skills and experience. This information can help you tailor your outreach and networking efforts, as well as gauge the effectiveness of your profile.

2. Open Profile

With LinkedIn Premium, you have the option to make your profile open to everyone on LinkedIn, even if they are not connected with you. This can increase your visibility and make it easier for recruiters and employers to find you.

3. Featured Applicant

LinkedIn Premium offers the option to feature yourself as an applicant when you apply for jobs on LinkedIn. This can help you stand out from other applicants and increase your chances of getting noticed by recruiters and hiring managers.

4. InMail Messages

InMail messages are a powerful tool for reaching out to potential employers or connections on LinkedIn. With LinkedIn Premium, you get a certain number of InMail credits per month, allowing you to send direct messages to anyone on the platform, even if you’re not connected.

LinkedIn Premium Job Search

LinkedIn Premium offers a dedicated job search feature that allows you to find and apply for jobs directly on the platform. You can set up job alerts, save job searches, and access additional insights and analytics to help you in your job search.

LinkedIn Premium Discounts

LinkedIn occasionally offers discounts and promotions on their Premium plans. Keep an eye out for these discounts, as they can help you save money while still enjoying the benefits of LinkedIn Premium. Additionally, some companies offer LinkedIn Premium as part of their employee benefits package, so be sure to check if your employer provides this perk.

Conclusion

LinkedIn Premium can be a valuable investment for professionals looking to enhance their visibility to potential employers. With its advanced features and tools, LinkedIn Premium can help you stand out in a competitive job market and increase your chances of landing your dream job. Consider your individual goals and needs, and weigh the cost against the potential benefits to determine if LinkedIn Premium is worth it for you.

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