How LinkedIn Premium can support businesses in finding and securing strategic partnerships

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26 Sep 2023  •   4 minutes read

Author: Admin

Unlocking Strategic Partnerships: How LinkedIn Premium Can Help Your Business

In today’s digital age, businesses thrive on connections and collaborations. Strategic partnerships play a crucial role in expanding networks, accessing new markets, and driving growth. However, finding the right partners can be a daunting task, especially for businesses operating in competitive industries. This is where LinkedIn Premium comes in. In this article, we will explore how LinkedIn Premium can support businesses in finding and securing strategic partnerships, the benefits and features it offers, and whether it is worth the investment.

What is LinkedIn Premium?

LinkedIn Premium is a subscription-based service offered by LinkedIn, the world’s largest professional networking platform. It is designed to enhance the user experience and provide additional features and insights not available in the free version of LinkedIn. LinkedIn Premium offers a range of plans tailored to different user needs, including individual, business, and sales-focused subscriptions.

LinkedIn Premium Benefits

LinkedIn Premium offers several benefits that can greatly support businesses in finding and securing strategic partnerships:

1. Enhanced Search and Filtering

LinkedIn Premium provides advanced search and filtering capabilities, allowing businesses to narrow down their search for potential partners based on specific criteria. Whether you are looking for partners in a particular industry, location, or with specific skills and experience, LinkedIn Premium enables you to refine your search and find the most relevant profiles.

2. InMail Messaging

One of the standout features of LinkedIn Premium is InMail messaging. InMail allows you to directly message LinkedIn members who are outside of your immediate network, making it easier to reach out to potential partners and initiate conversations. This feature is particularly valuable when trying to connect with key decision-makers or industry influencers who may receive an overwhelming number of connection requests.

3. Premium Insights and Analytics

LinkedIn Premium provides access to advanced analytics and insights about your profile and network. You can see who has viewed your profile, how many times your posts have been seen, and gain valuable insights into the demographics and interests of your audience. These insights can help you identify potential partners who are engaging with your content or show interest in your industry.

4. LinkedIn Sales Navigator

LinkedIn Sales Navigator is a powerful tool offered within LinkedIn Premium Business and Sales plans. It is specifically designed to support sales professionals in finding and engaging with potential customers, but it can also be leveraged to identify and connect with strategic partners. Sales Navigator provides advanced search filters, lead recommendations, and CRM integration, making it easier to build relationships with prospects and partners alike.

LinkedIn Premium Features

In addition to the aforementioned benefits, LinkedIn Premium offers a range of features that can further support businesses in their partnership endeavors:

1. Profile Badge and Highlighting

With LinkedIn Premium, your profile gets a badge that highlights your premium status. This can make your profile stand out and grab the attention of potential partners who are looking for serious and committed professionals.

2. Open Profile Visibility

LinkedIn Premium allows you to choose whether your profile can be viewed by anyone on LinkedIn or only by your immediate connections. By enabling open profile visibility, you increase your chances of being discovered by potential partners who may not be in your network yet.

3. Advanced Search Filters

LinkedIn Premium offers a wide range of advanced search filters, including industry, job title, location, company size, and more. These filters enable businesses to find partners with specific qualifications, expertise, or market presence that align with their strategic goals.

4. Saved Searches and Alerts

LinkedIn Premium allows you to save your search criteria and receive email alerts whenever new profiles matching your criteria are added to the platform. This feature ensures that you stay updated on potential partners and never miss an opportunity to connect with relevant individuals or companies.

LinkedIn Premium Cost

LinkedIn Premium offers different subscription plans at varying price points to cater to different user needs:

1. LinkedIn Premium Career

LinkedIn Premium Career is designed for individuals who are actively looking for new job opportunities. It offers features such as InMail credits, salary insights, and interview preparation tools. The cost of LinkedIn Premium Career starts at $29.99 per month.

2. LinkedIn Premium Business

LinkedIn Premium Business is tailored for professionals and businesses who want to enhance their networking and partnership capabilities. It includes features like unlimited profile searches, advanced search filters, and access to premium insights. The cost of LinkedIn Premium Business starts at $59.99 per month.

3. LinkedIn Sales Navigator

LinkedIn Sales Navigator is a comprehensive sales tool designed to support sales professionals in their lead generation and prospecting efforts. It offers advanced search and lead recommendations, CRM integration, and InMail messaging. The cost of LinkedIn Sales Navigator starts at $79.99 per month.

Is LinkedIn Premium Worth It?

Whether LinkedIn Premium is worth the investment depends on your specific business needs and goals. Here are some factors to consider:

1. Cost vs. Potential Return

Before subscribing to LinkedIn Premium, evaluate the potential return on investment. Consider the value of finding and securing strategic partnerships for your business and assess whether the features and benefits of LinkedIn Premium align with your partnership objectives.

2. Competitive Advantage

LinkedIn Premium can provide a competitive advantage by offering enhanced search and messaging capabilities. If finding and securing strategic partnerships is a top priority for your business, LinkedIn Premium can give you an edge over competitors who rely solely on the free version of LinkedIn.

3. Usage and Engagement

To make the most of LinkedIn Premium, it is important to actively engage with the platform and utilize its features. Regularly update your profile, share valuable content, and reach out to potential partners through InMail messaging. Consistent usage and engagement will maximize the benefits of LinkedIn Premium.

LinkedIn Premium Discounts

LinkedIn occasionally offers discounts and promotions on its Premium subscriptions. Keep an eye out for special offers and consider subscribing during these periods to save on the cost of LinkedIn Premium.

Conclusion

LinkedIn Premium can be a valuable tool for businesses looking to find and secure strategic partnerships. With enhanced search capabilities, InMail messaging, and premium insights, LinkedIn Premium offers a range of features that can support businesses in their partnership endeavors. However, whether LinkedIn Premium is worth the investment depends on your specific business needs and goals. Evaluate the potential return on investment, consider the competitive advantage it offers, and actively engage with the platform to make the most of LinkedIn Premium. With the right approach and utilization, LinkedIn Premium can unlock strategic partnerships and drive growth for your business.

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