How LinkedIn Premium plans can assist in finding and connecting with industry influencers

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26 Sep 2023  •   3 minutes read

Author: Admin

Introduction

LinkedIn has become one of the most powerful tools for professionals looking to network, find job opportunities, and connect with industry influencers. With over 760 million users worldwide, LinkedIn offers a vast network of professionals from various industries. While the free version of LinkedIn provides many useful features, upgrading to a LinkedIn Premium plan can take your networking game to the next level.

What is LinkedIn Premium?

LinkedIn Premium is a paid subscription service offered by LinkedIn that provides users with additional features and benefits not available in the free version. There are several LinkedIn Premium plans to choose from, each tailored to meet the specific needs of different professionals.

LinkedIn Premium Features

LinkedIn Premium offers a range of features designed to help professionals find and connect with industry influencers. Some of the key features of LinkedIn Premium include:

1. LinkedIn Premium Business

LinkedIn Premium Business is designed for professionals who want to grow their business and expand their network. With this plan, you can access advanced search filters to find the right contacts, send personalized InMail messages to connect with industry influencers, and get insights and analytics to track your progress.

2. LinkedIn Premium Sales Navigator

LinkedIn Premium Sales Navigator is specifically designed for sales professionals and teams. With this plan, you can discover leads, build relationships, and close deals more effectively. Sales Navigator provides advanced lead and company search filters, lead recommendations based on your preferences, and real-time sales updates.

3. LinkedIn Premium InMail

LinkedIn Premium InMail allows you to send direct messages to anyone on LinkedIn, even if you’re not connected. This feature is particularly useful for reaching out to industry influencers who may not be in your immediate network. InMail messages are more likely to be seen and responded to compared to regular connection requests.

4. LinkedIn Premium Analytics

LinkedIn Premium provides detailed analytics and insights about who viewed your profile, how you rank among your connections, and how your content is performing. These analytics can help you identify industry influencers who are engaging with your profile and content, allowing you to tailor your networking efforts accordingly.

LinkedIn Premium Benefits

Upgrading to a LinkedIn Premium plan comes with several benefits that can enhance your networking and help you connect with industry influencers:

1. Expanded Network

LinkedIn Premium allows you to connect with professionals outside of your immediate network, expanding your reach and increasing your chances of connecting with industry influencers. With InMail, you can send direct messages to anyone on LinkedIn, even if you’re not connected, making it easier to reach out to influencers.

2. Advanced Search Filters

LinkedIn Premium provides advanced search filters that allow you to narrow down your search for industry influencers based on specific criteria such as industry, location, job title, and more. These filters make it easier to find the right contacts and connect with influencers who can help advance your career or business.

3. Enhanced Visibility

With LinkedIn Premium, you can see who has viewed your profile and get insights into how you rank among your connections. This information can help you identify industry influencers who are interested in your profile and content, allowing you to initiate a conversation and build a meaningful connection.

4. InMail Advantage

Sending personalized InMail messages through LinkedIn Premium gives you a higher chance of getting a response compared to regular connection requests. This advantage can be crucial when reaching out to industry influencers who receive numerous connection requests daily.

Is LinkedIn Premium Worth It?

One of the most common questions professionals have is whether LinkedIn Premium is worth the cost. The answer depends on your specific goals and needs. If you are actively looking to expand your network, connect with industry influencers, and grow your business or career, then LinkedIn Premium can be a valuable investment.

LinkedIn Premium Cost

The cost of LinkedIn Premium varies depending on the plan you choose. LinkedIn offers different pricing tiers for individuals, businesses, and sales professionals. The cost ranges from $29.99 per month for the individual plan to $99.99 per month for the Sales Navigator plan. LinkedIn also offers discounted annual plans, which can save you money in the long run.

LinkedIn Premium Discounts

LinkedIn occasionally offers discounts and promotions on their Premium plans. Keep an eye out for these discounts, especially during holiday seasons or special events. Taking advantage of these discounts can make LinkedIn Premium even more affordable and provide additional value for your investment.

LinkedIn Premium Job Search

LinkedIn Premium can be particularly beneficial for professionals who are actively searching for job opportunities. With LinkedIn Premium, you can access additional job insights, see how you compare to other applicants, and send InMail messages to hiring managers and recruiters. These features can give you a competitive edge in your job search and help you connect with industry influencers in your desired field.

Conclusion

LinkedIn Premium plans offer a range of features and benefits that can assist in finding and connecting with industry influencers. Whether you are looking to expand your network, grow your business, or advance your career, LinkedIn Premium provides the tools and insights to help you achieve your goals. While the cost of LinkedIn Premium may vary depending on the plan you choose, the potential benefits and opportunities it can provide make it a valuable investment for professionals.

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