How LinkedIn Premium plans can help entrepreneurs and small business owners grow their network

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26 Sep 2023  •   5 minutes read

Author: Admin

How LinkedIn Premium can help entrepreneurs and small business owners grow their network

LinkedIn is the world’s largest professional networking platform with over 700 million members. It provides a unique opportunity for entrepreneurs and small business owners to connect with potential clients, partners, and collaborators. While the free version of LinkedIn offers many features, upgrading to LinkedIn Premium can unlock a range of benefits that can help you take your network to the next level.

What is LinkedIn Premium?

LinkedIn Premium is a subscription-based service offered by LinkedIn that provides enhanced features and insights to its users. It offers various plans tailored to different needs, including LinkedIn Premium Business, LinkedIn Premium Sales Navigator, and LinkedIn Premium Job Seeker. By subscribing to LinkedIn Premium, entrepreneurs and small business owners can access a host of tools and resources to optimize their networking efforts and grow their business.

LinkedIn Premium Features

LinkedIn Premium offers a range of features designed to help entrepreneurs and small business owners maximize their networking potential. Let’s take a closer look at some of the key features:

1. LinkedIn Premium InMail

LinkedIn Premium users have access to InMail, which allows them to send messages directly to other LinkedIn members, even if they are not connected. This feature is particularly valuable for reaching out to potential clients, partners, or investors. With LinkedIn Premium, you can send personalized messages to decision-makers and increase your chances of getting a response.

2. LinkedIn Premium Analytics

LinkedIn Premium provides users with advanced analytics to track the performance of their profile and content. You can gain insights into who is viewing your profile, how your content is performing, and which industries or companies are showing interest in your profile. These analytics can help you refine your networking strategy and identify potential business opportunities.

3. LinkedIn Premium Discounts

LinkedIn Premium users are eligible for exclusive discounts on various LinkedIn products and services. From advertising to job postings, these discounts can help entrepreneurs and small business owners save money while promoting their business and attracting top talent.

4. LinkedIn Premium Job Search

For entrepreneurs and small business owners looking to expand their team, LinkedIn Premium offers advanced job search features. You can access additional filters, such as years of experience or specific skills, to find the perfect candidates for your business. LinkedIn Premium also allows you to see who has viewed your job postings, giving you insights into the level of interest in your opportunities.

Is LinkedIn Premium worth it?

Now that we’ve explored some of the key features of LinkedIn Premium, you might be wondering if it’s worth the investment. The answer depends on your specific goals and needs as an entrepreneur or small business owner. Here are a few factors to consider:

1. Networking Opportunities

LinkedIn Premium provides access to a wider network of professionals, including decision-makers and industry influencers. If expanding your network and connecting with potential clients or partners is a priority for you, LinkedIn Premium can be a valuable asset. The InMail feature also increases your chances of reaching out to key individuals and generating meaningful conversations.

2. Advanced Insights

The advanced analytics offered by LinkedIn Premium can provide valuable insights into your profile and content performance. Understanding who is interested in your profile, which industries are engaging with your content, and how your network is growing can help you tailor your networking strategy and focus on the most promising opportunities.

3. Time-Saving Features

LinkedIn Premium offers various time-saving features that can streamline your networking efforts. For example, the advanced job search filters can help you find the most qualified candidates for your business more efficiently. InMail also allows you to send direct messages without having to go through multiple connection requests.

4. Competitive Advantage

By investing in LinkedIn Premium, you gain a competitive advantage over those who are using the free version. The ability to send personalized InMail messages, access advanced analytics, and benefit from exclusive discounts can significantly enhance your networking capabilities and help you stand out from the crowd.

LinkedIn Premium Cost

LinkedIn Premium plans come with different pricing options to suit various budgets and needs. The cost of LinkedIn Premium varies depending on the plan you choose and whether you opt for a monthly or annual subscription. Here are some of the popular LinkedIn Premium plans and their approximate costs:

1. LinkedIn Premium Business

LinkedIn Premium Business is designed for entrepreneurs and small business owners looking to grow their business and generate leads. The cost of LinkedIn Premium Business starts at $59.99 per month for a monthly subscription and $575.88 per year for an annual subscription. With LinkedIn Premium Business, you can send up to 15 InMail messages per month, access advanced analytics, and enjoy exclusive discounts.

2. LinkedIn Premium Sales Navigator

LinkedIn Premium Sales Navigator is geared towards sales professionals and teams. It offers advanced lead search and lead management features to help you find and engage with potential clients. The cost of LinkedIn Premium Sales Navigator starts at $79.99 per month for a monthly subscription and $779.88 per year for an annual subscription.

3. LinkedIn Premium Job Seeker

If you’re an entrepreneur or small business owner looking to hire new talent, LinkedIn Premium Job Seeker can be a valuable investment. It offers enhanced job search capabilities and the ability to directly message potential candidates. The cost of LinkedIn Premium Job Seeker starts at $29.99 per month for a monthly subscription and $299.88 per year for an annual subscription.

It’s important to note that these prices are subject to change, and LinkedIn often offers promotions and discounts, so it’s worth checking the official LinkedIn website for the latest pricing information.

LinkedIn Premium Benefits

By subscribing to LinkedIn Premium, entrepreneurs and small business owners can enjoy a range of benefits that can help them grow their network and expand their business. Here are some of the key benefits:

1. Increased Visibility

LinkedIn Premium allows you to stand out from the crowd with features like personalized InMail messages and enhanced profile insights. By leveraging these tools, you can increase your visibility and attract the attention of key individuals in your industry.

2. Targeted Networking

The advanced search filters and analytics provided by LinkedIn Premium enable you to target your networking efforts more effectively. You can identify and connect with professionals who are relevant to your industry, interests, or business goals, increasing the quality of your connections.

3. Lead Generation

LinkedIn Premium offers powerful lead generation capabilities, especially through the LinkedIn Premium Business and LinkedIn Premium Sales Navigator plans. You can access detailed insights on potential clients, engage with them through personalized messages, and track their interactions to nurture leads and drive conversions.

4. Professional Development

LinkedIn Premium provides access to LinkedIn Learning, an online platform offering thousands of courses to enhance your professional skills. As an entrepreneur or small business owner, continuous learning is crucial for staying ahead in a competitive market, and LinkedIn Premium offers a convenient way to access high-quality educational resources.

Conclusion

LinkedIn Premium can be a valuable asset for entrepreneurs and small business owners looking to grow their network, expand their reach, and find new opportunities. With features like InMail, advanced analytics, and exclusive discounts, LinkedIn Premium provides the tools and insights needed to optimize your networking efforts.

While the cost of LinkedIn Premium is an investment, the potential benefits, including increased visibility, targeted networking, lead generation, and professional development, make it a worthwhile consideration. As with any investment, it’s important to evaluate your specific goals and needs to determine if LinkedIn Premium aligns with your business objectives.

Remember to regularly assess the performance of your LinkedIn Premium subscription and adjust your networking strategy accordingly. Stay proactive, engage with your network, and leverage the features and resources provided by LinkedIn Premium to take your business to new heights.

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