How LinkedIn Premium plans can help you build a professional brand


26 Sep 2023  •   5 minutes read

Author: Admin

Unlock Your Potential with LinkedIn Premium

In today’s highly competitive job market, it’s essential to have a strong professional brand that sets you apart from the crowd. LinkedIn has become the go-to platform for professionals to connect, network, and showcase their skills and experiences. With over 760 million users worldwide, LinkedIn offers a wealth of opportunities to advance your career and build meaningful relationships. While the free version of LinkedIn provides a solid foundation for professional networking, LinkedIn Premium plans take your profile and career prospects to the next level.

What is LinkedIn Premium?

LinkedIn Premium is a subscription-based service that offers exclusive features and benefits to help professionals enhance their presence on the platform. It provides access to advanced tools and insights that can give you a competitive edge in your job search or business endeavors. LinkedIn Premium offers different plans tailored to meet the needs of individuals, businesses, and sales professionals.

LinkedIn Premium Benefits

LinkedIn Premium comes with a range of benefits that can significantly impact your professional brand and career growth. Let’s explore some key benefits:

1. Increased Visibility and Reach

With LinkedIn Premium, you can unlock advanced search filters, allowing you to find and connect with professionals who meet your specific criteria. This enhanced search functionality enables you to expand your network and connect with industry leaders, influencers, and potential employers or clients. It also allows you to see who has viewed your profile, giving you valuable insights into your professional visibility and reach.

2. InMail Messaging and Open Profile

One of the standout features of LinkedIn Premium is InMail messaging. InMail allows you to send direct messages to professionals outside of your network, even if you’re not connected. This feature is particularly useful for reaching out to recruiters, hiring managers, or industry experts. Additionally, LinkedIn Premium offers an Open Profile feature, which allows anyone on LinkedIn to message you for free, regardless of whether they are connected to you or not. These features can significantly expand your networking opportunities and help you forge valuable connections.

3. Premium Insights and Analytics

LinkedIn Premium provides access to valuable insights and analytics that can help you make informed decisions about your career or business. You can see how you stack up against other professionals in terms of profile views, the number of searches you appear in, and your overall engagement on the platform. This data can help you identify areas for improvement and optimize your profile to attract more attention from recruiters or potential clients.

4. Learning and Skill Development

LinkedIn Learning, which is included in some LinkedIn Premium plans, offers a vast library of online courses and tutorials taught by industry experts. These courses cover a wide range of topics, from technical skills to leadership and management. By taking advantage of LinkedIn Learning, you can upskill or reskill yourself and stay ahead of the curve in your industry. This continuous learning not only enhances your professional brand but also increases your value as a potential employee or business partner.

LinkedIn Premium Features

LinkedIn Premium plans come with various features designed to help you build a strong professional brand. Let’s take a look at some of the standout features:

1. Advanced Search Filters

LinkedIn Premium allows you to use advanced search filters to find professionals based on criteria such as location, industry, job title, and more. This feature enables you to target your networking efforts effectively and connect with professionals who are most relevant to your career goals.

2. Who’s Viewed Your Profile

LinkedIn Premium provides insights into who has viewed your profile, allowing you to identify potential leads, recruiters, or employers who have shown interest in your skills and experiences. This information can help you tailor your outreach efforts and engage with individuals who are already interested in what you have to offer.

3. LinkedIn Learning

LinkedIn Learning offers a wide range of online courses and tutorials taught by industry experts. With LinkedIn Premium, you get access to this extensive library of educational content, allowing you to develop new skills or deepen your knowledge in your field of expertise.

4. InMail and Open Profile

InMail messaging allows you to reach out to professionals outside of your network, while the Open Profile feature enables anyone on LinkedIn to message you for free. These features facilitate seamless communication and networking, giving you the opportunity to connect with key decision-makers and industry influencers.

LinkedIn Premium Plans

LinkedIn Premium offers different plans to cater to the needs of individuals, businesses, and sales professionals. Let’s explore the available options:

1. LinkedIn Premium Career

LinkedIn Premium Career is designed for individuals who want to accelerate their job search and stand out to potential employers. It offers features such as advanced search filters, InMail messaging, and access to LinkedIn Learning. LinkedIn Premium Career is a worthwhile investment for job seekers who want to maximize their chances of landing their dream job.

2. LinkedIn Premium Business

LinkedIn Premium Business is ideal for professionals who want to grow their business or expand their network. It provides advanced search filters, InMail messaging, access to LinkedIn Learning, and insights into company growth and hiring trends. With LinkedIn Premium Business, you can identify potential clients or partners and position yourself as a trusted industry expert.

3. LinkedIn Premium Sales Navigator

LinkedIn Premium Sales Navigator is tailored for sales professionals who want to generate leads and build relationships with potential clients. It offers advanced search filters, InMail messaging, insights into company growth and hiring trends, and CRM integration. LinkedIn Premium Sales Navigator empowers sales teams to find, connect, and engage with decision-makers, ultimately driving sales and revenue growth.

Is LinkedIn Premium Worth It?

The question of whether LinkedIn Premium is worth it ultimately depends on your career goals and the value you place on the features and benefits it offers. Here are some factors to consider:

1. Career Advancement

If you’re actively looking for a new job or want to position yourself as a top candidate in your industry, LinkedIn Premium can be a valuable tool. The advanced search filters, InMail messaging, and insights into profile views can significantly enhance your job search and networking efforts.

2. Business Growth

If you’re a business owner or entrepreneur, LinkedIn Premium can help you expand your network, generate leads, and establish yourself as an industry leader. The advanced search filters, InMail messaging, and access to LinkedIn Learning can provide you with the tools and resources to grow your business effectively.

3. Return on Investment

Consider the potential return on investment (ROI) that LinkedIn Premium can offer. If the features and benefits align with your career or business goals, and you actively utilize them to enhance your professional brand and network, the cost of LinkedIn Premium can be justified.

LinkedIn Premium Cost

LinkedIn Premium plans have different pricing options depending on the level of access and features you require. The cost of LinkedIn Premium ranges from $29.99 to $79.99 per month for individuals, with discounted annual plans available. Business and Sales Navigator plans have separate pricing structures based on the size of the team and the specific needs of the organization.

LinkedIn Premium Discounts

LinkedIn occasionally offers discounts or promotions on its Premium plans. Keep an eye out for special offers or consider upgrading during seasonal sales events to take advantage of cost savings.

LinkedIn Premium Job Search

LinkedIn Premium provides a competitive advantage when it comes to job searching. By leveraging the advanced search filters, InMail messaging, and insights into profile views, you can increase your visibility and connect with key decision-makers in your desired industry. LinkedIn Premium can help you uncover hidden job opportunities and get your foot in the door with top companies.


LinkedIn Premium plans offer a range of features and benefits that can help you build a professional brand, expand your network, and advance your career or business. With increased visibility, access to valuable insights, and the ability to connect with professionals outside of your network, LinkedIn Premium provides a competitive edge in today’s digital landscape. Evaluate your career goals, consider the features and pricing options, and determine whether LinkedIn Premium is the right investment for you. Unlock your potential with LinkedIn Premium and take your professional brand to new heights.

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