How LinkedIn Premium’s InMail feature can improve job search outreach

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26 Sep 2023  •   4 minutes read

Author: Admin

Introduction

Are you struggling to get noticed by recruiters and hiring managers on LinkedIn? Do you feel like your job search efforts are not yielding the desired results? If so, it might be time to consider upgrading to LinkedIn Premium.

What is LinkedIn Premium?

LinkedIn Premium is a subscription-based service offered by LinkedIn that provides enhanced features and benefits for users looking to improve their professional networking and job search efforts. While there are various LinkedIn Premium plans available, in this article, we will focus on the InMail feature and how it can significantly enhance your job search outreach.

LinkedIn Premium InMail

One of the standout features of LinkedIn Premium is the InMail feature, which allows you to send messages directly to other LinkedIn members, even if you’re not connected. This means you can reach out to recruiters, hiring managers, and industry professionals without having to rely on introductions or connections.

Benefits of LinkedIn Premium InMail

Using LinkedIn Premium InMail for your job search outreach comes with several key benefits:

1. Increased Reach

With LinkedIn Premium InMail, you can message anyone on LinkedIn, regardless of whether they are in your network or not. This gives you access to a much larger pool of potential connections and opportunities. You can directly reach out to recruiters and hiring managers at your dream companies, increasing your chances of getting noticed and considered for job openings.

2. Guaranteed Delivery

When you send an InMail through LinkedIn Premium, it is guaranteed to be delivered to the recipient’s inbox. Unlike regular LinkedIn messages, which can sometimes end up in the “Other” folder or get lost in a sea of connection requests, InMail ensures that your message gets directly in front of the person you’re trying to reach.

3. Personalization and Customization

LinkedIn Premium InMail allows you to personalize your messages and make them stand out. You can address the recipient by their name, mention specific details about their profile or experience, and tailor your message to highlight your skills and qualifications that align with the job you’re interested in. This personal touch can make a significant difference in capturing the attention and interest of the recipient.

4. Insights and Analytics

LinkedIn Premium provides you with valuable insights and analytics on your InMail messages. You can see if your messages have been opened, how many times they have been viewed, and whether the recipient has responded. This data allows you to track the effectiveness of your outreach efforts and make adjustments as needed to improve your response rate.

5. Increased Response Rate

LinkedIn Premium InMail has been shown to have a higher response rate compared to regular LinkedIn messages. This is likely due to the guaranteed delivery and personalized nature of InMail. By leveraging this feature, you can significantly increase your chances of receiving a response from recruiters and hiring managers, ultimately leading to more interview opportunities.

LinkedIn Premium Plans

LinkedIn offers several Premium plans to cater to different needs and budgets:

1. LinkedIn Premium Career

The “LinkedIn Premium Career” plan is designed specifically for job seekers and professionals looking to boost their career prospects. It includes features such as InMail, insights on job applicants, and access to online learning courses to enhance your skills and knowledge.

2. LinkedIn Premium Business

The “LinkedIn Premium Business” plan is geared towards professionals who want to expand their business network, generate leads, and drive sales. In addition to InMail, this plan offers advanced search filters, lead recommendations, and access to LinkedIn’s Sales Navigator tool.

3. LinkedIn Premium Sales Navigator

For sales professionals and teams, the “LinkedIn Premium Sales Navigator” plan provides advanced features for lead generation, prospecting, and relationship building. InMail is a key component of this plan, allowing salespeople to directly connect with potential clients and decision-makers.

Is LinkedIn Premium Worth It?

Now that we’ve explored the benefits of LinkedIn Premium InMail, you might be wondering if it’s worth the investment. The answer depends on your individual circumstances and goals.

1. Job Seekers

If you’re actively searching for a new job, LinkedIn Premium can be a game-changer. The InMail feature alone provides you with the opportunity to directly connect with recruiters and hiring managers, giving you an edge over the competition. The insights and analytics offered by LinkedIn Premium can also help you fine-tune your outreach strategy and increase your chances of landing interviews.

2. Sales and Business Professionals

For sales and business professionals, LinkedIn Premium can be a valuable tool for lead generation and relationship building. The InMail feature allows you to reach out to potential clients and decision-makers directly, bypassing gatekeepers and increasing your chances of closing deals. The additional features offered by LinkedIn Premium Business and Sales Navigator plans further enhance your sales and business development efforts.

3. Networking and Personal Branding

Even if you’re not actively job searching or in a sales role, LinkedIn Premium can still be beneficial for networking and personal branding purposes. The InMail feature allows you to connect with industry professionals, thought leaders, and influencers, expanding your network and opening doors to new opportunities. The insights and analytics provided by LinkedIn Premium can also help you gauge the effectiveness of your networking efforts and make data-driven decisions.

LinkedIn Premium Cost and Discounts

The cost of LinkedIn Premium varies depending on the plan you choose and the billing cycle. LinkedIn often offers discounts and promotions, so it’s worth keeping an eye out for any special offers. While the price may seem steep for some, it’s important to consider the potential return on investment in terms of job opportunities, career growth, and business success.

Conclusion

LinkedIn Premium’s InMail feature is a powerful tool that can significantly improve your job search outreach and networking efforts. With the ability to directly message recruiters, hiring managers, and industry professionals, you can increase your visibility, expand your network, and ultimately land your dream job. Whether you’re a job seeker, sales professional, or simply looking to enhance your personal brand, LinkedIn Premium is worth considering for its benefits, features, and potential ROI.

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