How short URLs can improve the mobile experience of LinkedIn users


26 Sep 2023  •   5 minutes read

Author: Admin

Optimizing Your LinkedIn Profile with Short URLs

In today’s digital age, having a strong online presence is crucial for professional success. LinkedIn, being the leading professional networking platform, provides individuals with the opportunity to showcase their skills, connect with industry peers, and explore new career opportunities. A well-optimized LinkedIn profile can significantly enhance your visibility and make a lasting impression on potential employers and clients.

Why is Your LinkedIn URL Important?

Your LinkedIn URL serves as your digital calling card. It is a unique web address that directs people to your LinkedIn profile. Having a concise and memorable URL is essential for several reasons:

  • Easy Sharing: A short and customized URL is easier to share verbally, on business cards, and in email signatures.
  • Professional Branding: A personalized URL reflects your professionalism and attention to detail.
  • Search Engine Optimization (SEO): A keyword-rich URL can improve your visibility in search engine results.
  • Mobile Experience: A shorter URL is more mobile-friendly and easier to access on smartphones and tablets.

How to Get Your LinkedIn URL

If you’re new to LinkedIn or have never customized your URL before, it’s essential to know how to find it. Here’s a step-by-step guide on how to retrieve your LinkedIn URL:

  1. Open your preferred web browser and visit
  2. Sign in to your LinkedIn account using your email address and password.
  3. Once you’re logged in, click on your profile picture in the top right corner of the screen. A dropdown menu will appear.
  4. Select “View profile” from the dropdown menu. This will take you to your LinkedIn profile page.
  5. Look for the URL displayed under your profile picture. It will be in the format of “”.
  6. Click on the URL to select it, and then copy it to your clipboard by pressing Ctrl+C (Windows) or Command+C (Mac).

Now that you have your LinkedIn URL, you can use it to promote your profile and make it easily accessible to others.

How to Change Your LinkedIn URL

If you’re unhappy with the default LinkedIn URL assigned to you, you have the option to customize it. Follow these steps to change your LinkedIn URL:

  1. Go to your LinkedIn profile page by clicking on your profile picture in the top right corner of the screen and selecting “View profile” from the dropdown menu.
  2. Under your profile picture and headline, click on the “Edit public profile & URL” button.
  3. On the right-hand side of the page, you’ll see a section titled “Edit your custom URL.” Click on the pencil icon next to your current URL.
  4. A pop-up window will appear, allowing you to edit your URL. Enter your desired URL, keeping in mind that it must be unique and may only contain letters, numbers, and dashes.
  5. Click “Save” to confirm your changes.

Once you’ve successfully changed your LinkedIn URL, make sure to update it on your business cards, email signatures, and other professional materials.

How to Customize Your LinkedIn URL

Customizing your LinkedIn URL not only makes it more memorable but also helps with personal branding. Here are some tips to consider when customizing your LinkedIn URL:

  • Keep it Professional: Choose a URL that aligns with your professional identity. Ideally, it should include your full name or a variation of it.
  • Avoid Numbers and Special Characters: While you can include numbers and dashes in your URL, it’s best to keep it simple and easy to type.
  • Consider Keywords: Incorporate relevant keywords into your URL to improve your visibility in search engine results.
  • Make it Concise: Aim for a URL that is short and easy to remember. Long URLs can be challenging to type or share.

By customizing your LinkedIn URL, you’ll have a unique web address that reflects your professional identity and makes it easier for others to find and connect with you.

How to Share Your LinkedIn URL

Now that you have your customized LinkedIn URL, it’s time to promote your profile and make it easily accessible to others. Here are a few ways you can share your LinkedIn URL:

  • Email Signature: Include your LinkedIn URL in your email signature to make it visible to anyone you communicate with professionally.
  • Social Media Profiles: Add your LinkedIn URL to your other social media profiles, such as Twitter, Facebook, or Instagram, to encourage cross-platform engagement.
  • Business Cards: Print your LinkedIn URL on your business cards so that potential clients or employers can easily access your profile.
  • Resume: Include your LinkedIn URL on your resume to provide additional information and showcase your professional network.
  • Website or Blog: If you have a personal website or blog, place a LinkedIn icon or link that directs visitors to your profile.

By sharing your LinkedIn URL strategically, you’ll increase your chances of connecting with professionals in your industry and unlocking new opportunities.

The Benefits of Shortening Your LinkedIn URL

While LinkedIn provides users with a default URL, it can be quite lengthy and challenging to remember or share. This is where URL shortening tools come in handy. By shortening your LinkedIn URL, you can enjoy the following benefits:

  • Improved Shareability: A shorter URL is easier to share on social media, in emails, and on other digital platforms.
  • Enhanced Mobile Experience: With the growing number of mobile users, having a short URL ensures that your profile is accessible on smartphones and tablets.
  • Branding Opportunities: Some URL shortening services allow you to customize the shortened URL, giving you the opportunity to incorporate your name or brand.
  • Tracking Capabilities: Certain URL shorteners provide analytics and tracking features, allowing you to monitor the performance of your shared links.

How to Shorten Your LinkedIn URL

Shortening your LinkedIn URL is a simple process that can be done with the help of various URL shortening tools. Follow these steps to shorten your LinkedIn URL:

  1. Choose a URL shortening service. There are several popular options available, such as Bitly, TinyURL, and Rebrandly.
  2. Visit the website of your chosen URL shortener and look for the input box or field where you can paste your long LinkedIn URL.
  3. Paste your LinkedIn URL into the provided input box.
  4. Click on the “Shorten” or “Generate” button to create your shortened URL.
  5. Copy the shortened URL provided by the tool.

Now that you have your shortened LinkedIn URL, you can use it to enhance your profile’s shareability and improve the mobile experience for users.

LinkedIn URL Best Practices

While customizing and shortening your LinkedIn URL can bring numerous benefits, it’s essential to follow best practices to make the most out of this optimization technique. Here are a few tips to keep in mind:

  • Consistency: Once you’ve chosen a customized LinkedIn URL, use it consistently across all your professional materials and online platforms.
  • Test Your URL: Before sharing your customized or shortened URL, make sure to test it to ensure it works correctly and directs users to your profile.
  • Avoid Changing Your URL Frequently: Changing your LinkedIn URL frequently can lead to broken links and confusion among your contacts. Choose a URL that you can stick with for the long term.
  • Monitor Your Analytics: If you’re using a URL shortening service that provides analytics, regularly monitor the performance of your shared links to gain insights into your profile’s reach and engagement.
  • Update Your URL on a Regular Basis: As your professional identity evolves, you may need to update your LinkedIn URL to align with your current brand or career goals.

By following these best practices, you’ll ensure that your LinkedIn URL optimization efforts are effective and contribute to your overall professional success.


Your LinkedIn URL plays a vital role in your professional branding and online visibility. By customizing and shortening your LinkedIn URL, you can enhance the mobile experience for users, improve shareability, and make a lasting impression on potential employers and clients. Follow the steps outlined in this article to get, change, customize, and shorten your LinkedIn URL. Remember to incorporate relevant keywords and follow best practices to maximize the impact of your LinkedIn profile. By optimizing your LinkedIn URL, you’ll be one step closer to achieving your professional goals.

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