How to ask for endorsements on LinkedIn without being pushy or desperate.


26 Sep 2023  •   4 minutes read

Author: Admin

Building a Strong LinkedIn Network: How to Ask for Endorsements

LinkedIn is the go-to platform for professionals looking to connect with others in their industry, showcase their skills and experience, and build a strong network. One of the key features of LinkedIn is the ability to receive endorsements from your connections. Endorsements validate your skills and expertise, making your profile more credible and attractive to potential employers or clients.

Why are LinkedIn endorsements important?

LinkedIn endorsements play a crucial role in establishing your professional reputation online. They provide social proof of your skills and validate your expertise. Endorsements give potential employers or clients confidence in your abilities and make your profile more likely to stand out in a competitive job market. Additionally, LinkedIn endorsements can help you expand your network by connecting with professionals who have similar skills or interests.

How to optimize your LinkedIn profile for endorsements

Before you start asking for endorsements on LinkedIn, it’s important to ensure that your profile is complete and optimized. A well-optimized profile will make it easier for others to understand your skills and expertise, increasing the likelihood of receiving relevant endorsements. Here are some tips to optimize your LinkedIn profile:

1. Create a compelling LinkedIn profile headline

Your LinkedIn profile headline is one of the first things people see when they visit your profile. It should be concise, yet descriptive enough to capture attention and highlight your unique value proposition. Use relevant keywords to optimize your headline for search engines and make it easier for others to find you.

2. Write a compelling LinkedIn profile summary

Your LinkedIn profile summary is an opportunity to showcase your skills, experience, and achievements. It should provide a brief overview of your professional background and highlight your key accomplishments. Use this section to highlight your expertise and the value you can bring to potential employers or clients.

3. List your skills and expertise

LinkedIn allows you to add a list of skills and expertise to your profile. Be sure to include skills that are relevant to your industry and showcase your expertise. The more specific and targeted your skills are, the more likely you are to receive endorsements for them. You can also reorder your skills to prioritize the ones you want to highlight.

4. Add a professional profile photo

A professional profile photo can significantly impact how others perceive you on LinkedIn. Make sure your photo is high-quality, well-lit, and portrays you in a professional manner. Avoid using casual or inappropriate photos that may undermine your professional credibility.

5. Customize your LinkedIn profile URL

Customizing your LinkedIn profile URL not only makes it easier for others to find you but also adds a professional touch to your profile. Use your full name or a combination of your name and profession to create a customized URL that reflects your personal brand.

6. Include relevant work experience and education

Listing your work experience and education in detail helps establish your professional background and credibility. Include relevant details such as job titles, responsibilities, achievements, and educational qualifications. Provide a clear and concise overview of your professional journey to give potential endorsers a better understanding of your expertise.

How to ask for endorsements on LinkedIn

Once your LinkedIn profile is optimized, it’s time to start asking for endorsements. Here are some strategies to help you ask for endorsements without coming across as pushy or desperate:

1. Be genuine and personal

When reaching out to your connections for endorsements, be genuine and personal in your approach. Avoid using generic templates or mass messages. Instead, take the time to craft personalized messages that highlight why you value their opinion and why you believe they are familiar with your skills. This personal touch will make your request more authentic and increase the chances of a positive response.

2. Give before you ask

Before asking for endorsements, consider endorsing your connections’ skills first. By giving endorsements without expecting anything in return, you demonstrate your willingness to support others and build a mutually beneficial professional network. This act of generosity increases the likelihood of receiving endorsements in return.

3. Highlight specific skills or projects

When requesting endorsements, be specific about the skills or projects you would like them to endorse. This specificity helps your connections understand what you are looking for and makes it easier for them to provide relevant and meaningful endorsements. Avoid requesting endorsements for every skill on your profile, as this may come across as desperate or insincere.

4. Provide context and remind them of your working relationship

In your request for endorsements, provide some context and remind your connections of your working relationship. This could be a previous collaboration, a shared project, or any other relevant experience. Reminding them of your past interactions will refresh their memory and make it easier for them to endorse your skills.

Tips for receiving more endorsements on LinkedIn

While asking for endorsements is important, there are also strategies you can employ to increase the chances of receiving endorsements organically. Here are some tips to help you receive more endorsements on LinkedIn:

1. Be active on LinkedIn

Engage with your connections by regularly sharing valuable content, commenting on their posts, and participating in relevant discussions. Being active on LinkedIn not only helps you stay top of mind but also increases the chances of your connections endorsing your skills without you having to ask.

2. Seek recommendations

In addition to endorsements, LinkedIn also allows you to request recommendations from your connections. Recommendations are longer and more detailed testimonials that provide a deeper insight into your skills and expertise. Seek recommendations from colleagues, clients, or supervisors who can vouch for your work ethic and professional capabilities.

3. Participate in LinkedIn groups

Joining and actively participating in relevant LinkedIn groups can help you expand your network and showcase your expertise. By contributing valuable insights and engaging in discussions, you increase your visibility and credibility, which can lead to more endorsements from group members.

4. Share your accomplishments and milestones

Don’t be afraid to share your professional accomplishments and milestones on LinkedIn. Whether it’s a promotion, a successful project, or an industry award, sharing your achievements helps build credibility and encourages others to endorse your skills. Celebrate your accomplishments and let your connections know about them.


Building a strong network on LinkedIn is essential for professional success. Endorsements play a crucial role in establishing your professional reputation and attracting potential employers or clients. By optimizing your LinkedIn profile, asking for endorsements in a genuine and personal manner, and employing strategies to receive endorsements organically, you can build a strong network of professionals who validate your skills and expertise.

Remember, networking is a two-way street, so always be willing to support and endorse others in return. By fostering a culture of mutual support and generosity, you can create a thriving professional network on LinkedIn that benefits everyone involved.

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