How to build rapport and establish trust through LinkedIn Premium InMail


26 Sep 2023  •   4 minutes read

Author: Admin

Building Rapport and Trust with LinkedIn Premium InMail

LinkedIn is the world’s largest professional networking platform, with over 700 million members spanning various industries and sectors. It provides individuals and businesses with the opportunity to connect, engage, and collaborate with like-minded professionals, potential clients, and employers. One of the key features of LinkedIn Premium is InMail, a powerful tool that allows users to send messages directly to other members, even if they’re not connected.

What is LinkedIn Premium?

LinkedIn Premium is a subscription-based service that offers enhanced features and functionality to help professionals achieve their career goals and expand their professional networks. It comes in various plans, including Premium Career, Premium Business, and Sales Navigator. While LinkedIn offers a free version with basic features, LinkedIn Premium provides additional benefits and tools to enhance the user experience.

LinkedIn Premium Benefits

LinkedIn Premium offers several benefits that can help professionals stand out, build relationships, and achieve their career objectives. Some of the key benefits include:

Enhanced Profile Visibility

With LinkedIn Premium, your profile is given priority in search results and is more likely to be seen by recruiters, potential clients, and other professionals in your industry. This increased visibility can significantly improve your chances of getting noticed and receiving relevant opportunities.

Advanced Analytics and Insights

LinkedIn Premium provides users with access to advanced analytics and insights that can help them understand how their profile is performing. You can see who has viewed your profile, track your engagement metrics, and gain valuable insights into the effectiveness of your networking efforts. This data can be used to refine your strategy and make informed decisions about your professional development.

LinkedIn Premium InMail

One of the most valuable features of LinkedIn Premium is InMail. With InMail, you can send direct messages to other LinkedIn members, even if you’re not connected. This is particularly useful for reaching out to potential clients, industry leaders, or individuals you want to connect with professionally. InMail allows you to personalize your message and establish a direct line of communication, increasing your chances of getting a response and building rapport.

How to Build Rapport and Establish Trust Through LinkedIn Premium InMail

Building rapport and establishing trust through LinkedIn Premium InMail requires a thoughtful and strategic approach. Here are some tips to help you make the most of this powerful tool:

1. Personalize Your Message

When reaching out to someone through LinkedIn Premium InMail, it’s essential to personalize your message. Avoid generic or templated messages and take the time to research the individual you’re contacting. Mention something specific from their profile or recent work to show that you’ve done your homework. Personalization demonstrates that you’re genuinely interested in connecting and increases the likelihood of a positive response.

2. Be Clear and Concise

InMail messages should be clear, concise, and to the point. Keep your message brief and focused, highlighting the purpose of your outreach and any relevant information. Avoid lengthy paragraphs or excessive details that may overwhelm the recipient. Remember, professionals are often busy, so respect their time by delivering your message efficiently.

3. Highlight Mutual Connections or Interests

If you have any mutual connections or shared interests with the person you’re contacting, be sure to mention them in your message. Mutual connections can help establish credibility and trust, as the recipient may be more inclined to engage with someone they have a common connection with. Additionally, shared interests can serve as a conversation starter and help build rapport.

4. Offer Value

When reaching out through LinkedIn Premium InMail, it’s essential to offer value to the recipient. Consider how you can help or provide something of interest to them. This could be sharing relevant industry insights, offering a solution to a problem they’re facing, or introducing them to a valuable contact. By providing value, you demonstrate your expertise and build trust with the recipient.

5. Follow Up Appropriately

After sending your initial InMail message, it’s important to follow up appropriately. If you don’t receive a response within a reasonable timeframe, you can send a polite follow-up message to reiterate your interest and inquire if they had a chance to review your initial message. However, it’s crucial to respect the recipient’s boundaries and not to be pushy or overly persistent.

Is LinkedIn Premium Worth It?

The value of LinkedIn Premium ultimately depends on your individual goals and how you intend to leverage the platform. If you’re actively seeking new career opportunities, expanding your professional network, or using LinkedIn for business development purposes, LinkedIn Premium can offer significant advantages. The enhanced features, increased visibility, and access to advanced analytics can help you achieve your objectives more effectively. However, if you’re a casual LinkedIn user who doesn’t require the additional functionality, the free version may be sufficient for your needs.

LinkedIn Premium Pricing

LinkedIn Premium offers various plans to cater to different needs and budgets. The pricing varies depending on the plan you choose, with options such as Premium Career, Premium Business, and Sales Navigator. To determine which plan is right for you, consider your specific goals and how you plan to utilize the platform. It may be helpful to compare the features and benefits of each plan to make an informed decision.


LinkedIn Premium, particularly the InMail feature, can be a powerful tool for building rapport and establishing trust with other professionals. By personalizing your messages, being clear and concise, highlighting mutual connections or interests, offering value, and following up appropriately, you can maximize the effectiveness of your LinkedIn Premium InMail outreach. Ultimately, the value of LinkedIn Premium depends on your goals and how you plan to utilize the platform. Consider your specific needs and objectives to determine if LinkedIn Premium is worth it for you.

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