How to change your LinkedIn profile URL


26 Sep 2023  •   5 minutes read

Author: Admin

How to Change Your LinkedIn Profile URL

LinkedIn is a powerful professional networking platform that allows individuals to showcase their skills, experiences, and achievements. One of the key features of LinkedIn is the ability to customize your profile URL. By default, LinkedIn assigns a random URL to your profile, but changing it to something more personalized can help you improve your online branding and make it easier for others to find you. In this article, we will guide you through the process of changing your LinkedIn profile URL and share some tips on optimizing your LinkedIn profile for better visibility and networking.

Why Change Your LinkedIn Profile URL?

Your LinkedIn profile URL is like your online address. It is the link that you share with others to direct them to your LinkedIn profile. By default, LinkedIn assigns a URL that includes a combination of numbers and letters, which is not very user-friendly or memorable. Changing your LinkedIn profile URL to something more personalized can have several benefits:

  • Improved online branding: Having a personalized LinkedIn profile URL with your name or a variation of it can help you establish a stronger online brand and make it easier for others to find and remember you.
  • Easier sharing: A personalized LinkedIn profile URL is much easier to share with others, whether it’s through email, social media, or business cards. It looks more professional and makes it clear that it belongs to you.
  • Enhanced search engine optimization (SEO): Having your name in your LinkedIn profile URL can improve your search engine ranking for your own name. This is especially important if you have a common name and want to stand out from others with the same name.

How to Change Your LinkedIn Profile URL

Now that you understand the benefits of changing your LinkedIn profile URL, let’s dive into the step-by-step process of how to do it:

Step 1: Log in to LinkedIn

The first step is to log in to your LinkedIn account. If you don’t have an account yet, you can easily create one by visiting the LinkedIn website and following the sign-up instructions.

Step 2: Go to your profile

Once you’re logged in, navigate to your profile page. You can do this by clicking on “Me” in the top navigation bar and then selecting “View profile” from the dropdown menu.

Step 3: Click on the “Edit public profile & URL” option

On your profile page, look for the “Edit public profile & URL” option, which is located on the right-hand side of the page, just below your profile header. Click on it to access the settings related to your public profile URL.

Step 4: Edit your public profile URL

Once you’re on the “Edit public profile & URL” page, you will see a section titled “Edit your custom URL” on the right-hand side. In this section, you can edit your current LinkedIn profile URL and create a customized one.

LinkedIn allows you to include your first name, last name, or a combination of both in your custom URL. You can also add numbers or hyphens to make it more unique. Keep in mind that your custom URL must contain at least 5 characters and can only include letters, numbers, or hyphens.

Note: Once you save your new custom URL, you won’t be able to change it again, so make sure to double-check for any mistakes before saving.

Step 5: Save your changes

After you have edited your LinkedIn profile URL to your desired custom URL, click on the “Save” button to save your changes. LinkedIn will validate your custom URL to ensure it meets the requirements, and if everything is in order, your new custom URL will be saved.

Optimizing Your LinkedIn Profile for Better Visibility and Networking

Now that you have successfully changed your LinkedIn profile URL, it’s time to optimize your profile for better visibility and networking. Here are some tips to help you make the most out of your LinkedIn presence:

1. Use a professional profile photo

Your profile photo is one of the first things people see when they visit your LinkedIn profile. Make sure to use a high-quality, professional-looking photo that reflects your personal brand. Avoid using casual or inappropriate photos that may not leave a good impression.

2. Write a compelling headline

Your headline appears right below your name on your LinkedIn profile and is one of the most important elements for catching the attention of others. Use your headline to succinctly describe your professional expertise, highlight your key skills, or showcase your current job title and company.

3. Craft a powerful summary

Your LinkedIn profile summary is your opportunity to tell your professional story and showcase your unique value proposition. Use this section to highlight your key achievements, experiences, and skills. Make it engaging, concise, and informative.

4. Highlight your skills and endorsements

LinkedIn allows you to add a list of skills to your profile. This helps others understand your areas of expertise and can lead to endorsements from your connections. Make sure to include relevant skills and regularly update them as your skills evolve.

5. Customize your profile URL

We have already covered the importance of customizing your LinkedIn profile URL. By making your URL more personalized, you can enhance your online branding and make it easier for others to find and remember you.

6. Add relevant work experience and education

Include your work experience and education details in your LinkedIn profile. This provides others with a comprehensive view of your professional background and helps establish your credibility. Make sure to highlight your key achievements and responsibilities in each role.

7. Seek recommendations

LinkedIn allows you to request recommendations from your connections. These recommendations provide social proof of your skills and capabilities and can significantly enhance your profile’s credibility. Reach out to colleagues, clients, or mentors and ask them to write a recommendation for you.

8. Stay active and engage with others

LinkedIn is a social networking platform, so it’s important to stay active and engage with others. Share relevant industry news, comment on others’ posts, join relevant groups, and participate in discussions. This helps you build your network, establish yourself as a thought leader, and increase your visibility.

9. Keep your profile updated

Regularly update your LinkedIn profile with new achievements, experiences, skills, and certifications. This shows that you are active and continuously evolving in your professional journey. It also helps you stay relevant and ensures that others have the most up-to-date information about you.

10. Adjust your privacy settings

LinkedIn provides various privacy settings that allow you to control the visibility of your profile and the information you share with others. Take some time to review and adjust these settings based on your preferences and the level of privacy you desire.


Your LinkedIn profile URL plays a crucial role in your online branding and networking efforts. By customizing your profile URL, you can improve your online visibility, make it easier for others to find you, and create a stronger personal brand. Follow the step-by-step guide we provided to change your LinkedIn profile URL, and don’t forget to optimize your profile for better visibility and networking. With an optimized LinkedIn profile, you can make meaningful connections, showcase your expertise, and open doors to new opportunities in your professional journey.

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