How to choose the right keywords for your LinkedIn URL

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26 Sep 2023  •   5 minutes read

Author: Admin

In today’s digital age, having a strong online presence is crucial for professional success. One of the key platforms for professionals to showcase their skills and connect with others in their industry is LinkedIn. With over 700 million members worldwide, LinkedIn has become the go-to platform for networking and job hunting.

When creating your LinkedIn profile, one of the first steps is to customize your URL. Your LinkedIn URL is a unique web address that directs others to your profile. It’s important to choose the right keywords for your LinkedIn URL to optimize your profile and increase visibility on the platform.

How to Get Your LinkedIn URL

Before we dive into choosing the right keywords for your LinkedIn URL, let’s first understand how to find and obtain your LinkedIn URL.

To get your LinkedIn URL, follow these simple steps:

  1. Log in to your LinkedIn account.
  2. Click on “Me” in the top menu bar.
  3. Select “View profile” from the dropdown menu.
  4. Look for the URL displayed under your profile picture. It will be in the format “linkedin.com/in/yourname”.

Once you have obtained your LinkedIn URL, you can begin customizing it to make it more relevant and memorable.

Why Customize Your LinkedIn URL?

Customizing your LinkedIn URL is an important step in personal branding and online visibility. Here are a few reasons why you should consider customizing your LinkedIn URL:

  1. Professionalism: A customized LinkedIn URL looks more professional and polished compared to a generic one.
  2. Memorability: A personalized URL is easier to remember and share with others.
  3. Search Engine Optimization (SEO): By incorporating relevant keywords into your LinkedIn URL, you can improve your chances of appearing in search engine results when someone searches for professionals in your industry.
  4. Consistency: Customizing your LinkedIn URL allows you to align it with your other online profiles, such as your personal website or social media handles, creating a consistent online presence.

How to Change Your LinkedIn URL

If you’re not happy with your current LinkedIn URL or if you haven’t customized it yet, don’t worry. LinkedIn allows you to change your URL at any time. Here’s how:

  1. Log in to your LinkedIn account.
  2. Click on “Me” in the top menu bar.
  3. Select “View profile” from the dropdown menu.
  4. Click on the “Edit public profile & URL” button located on the right side of your profile.
  5. Under the “Edit URL” section, click on the pencil icon.
  6. Type in your desired URL, keeping in mind the keywords you want to incorporate.
  7. Click on “Save” to save your changes.

It’s important to note that once you have customized your LinkedIn URL, it cannot be changed again. Therefore, choose your keywords wisely to ensure they accurately represent your professional brand.

How to Choose the Right Keywords for Your LinkedIn URL

Choosing the right keywords for your LinkedIn URL is crucial for optimizing your profile and increasing visibility on the platform. Here are some tips to help you choose the right keywords:

  1. Research: Conduct keyword research to identify relevant keywords that are commonly used in your industry. Tools like Google Keyword Planner or SEMrush can help you find popular keywords related to your profession.
  2. Relevance: Choose keywords that accurately reflect your skills, experience, and expertise. Avoid using generic keywords that may not differentiate you from others in your field.
  3. Long-tail keywords: Long-tail keywords are more specific and targeted compared to generic keywords. Incorporating long-tail keywords into your LinkedIn URL can help you stand out and attract the right audience.
  4. Location-based keywords: If you’re targeting a specific geographic location, consider including location-based keywords in your LinkedIn URL. This can help you appear in search results when someone is looking for professionals in your area.
  5. Industry-specific keywords: Identify keywords that are specific to your industry or niche. This can help you position yourself as an expert in your field and attract relevant connections and opportunities.
  6. Competitor analysis: Look at the LinkedIn profiles of your competitors or professionals in your industry to see what keywords they are using. This can give you insights and ideas for choosing the right keywords for your own LinkedIn URL.
  7. Balance: While it’s important to choose relevant and targeted keywords, it’s also essential to ensure that your LinkedIn URL is not too long or complex. Keep it concise and easy to remember.

Examples of LinkedIn URLs with Keywords

To give you a better understanding of how to incorporate keywords into your LinkedIn URL, here are a few examples:

  • linkedin.com/in/johndoe
  • linkedin.com/in/johndoe-marketing
  • linkedin.com/in/johndoe-digitalmarketing
  • linkedin.com/in/johndoe-seoexpert
  • linkedin.com/in/johndoe-socialmedia

As you can see from the examples above, the keywords are relevant to the individual’s profession or area of expertise. By including these keywords in their LinkedIn URL, they are increasing their chances of appearing in relevant search results.

Sharing Your LinkedIn URL

Once you have customized your LinkedIn URL with the right keywords, it’s time to start sharing it with others. Here are a few ways to share your LinkedIn URL:

  1. Include it in your email signature: Add your LinkedIn URL to your email signature to make it easy for recipients to connect with you on the platform.
  2. Add it to your business card: Include your LinkedIn URL on your business card to encourage networking and connections.
  3. Share it on social media: Post your LinkedIn URL on your social media profiles to let your followers know where they can connect with you professionally.
  4. Embed it on your personal website or blog: If you have a personal website or blog, include a hyperlink to your LinkedIn URL to drive traffic and increase visibility.
  5. Include it in your resume: When applying for jobs, consider adding your LinkedIn URL to your resume. This allows potential employers to learn more about your professional background and skills.

LinkedIn URL Optimization Best Practices

Now that you know how to choose the right keywords for your LinkedIn URL, here are some additional best practices to optimize your profile:

  1. Complete your profile: Make sure your LinkedIn profile is complete and includes relevant information about your skills, experience, and education. This will enhance your credibility and make it easier for others to find you.
  2. Add a professional photo: A professional profile photo can significantly impact your LinkedIn presence. Choose a high-quality photo that represents your professional brand.
  3. Write a compelling headline: Your LinkedIn headline is one of the first things people see when they visit your profile. Craft a compelling headline that highlights your expertise and attracts attention.
  4. Optimize your summary: Use your LinkedIn summary to provide a brief overview of your professional background and key accomplishments. Incorporate relevant keywords to improve searchability.
  5. Engage with others: LinkedIn is a social networking platform, so make sure to engage with others by liking, commenting, and sharing relevant content. This will help you build connections and increase visibility.

Conclusion

Choosing the right keywords for your LinkedIn URL is an essential step in optimizing your profile and increasing visibility on the platform. By incorporating relevant keywords into your LinkedIn URL, you can improve your chances of appearing in search results and attracting the right connections and opportunities.

Remember to conduct keyword research, choose keywords that accurately reflect your skills and expertise, and keep your LinkedIn URL concise and memorable. Don’t forget to optimize your overall LinkedIn profile by completing it, adding a professional photo, and engaging with others on the platform.

Take the time to customize your LinkedIn URL with the right keywords, and watch as your online presence on LinkedIn grows.

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