How to choose the right URL shortener for your LinkedIn marketing needs

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26 Sep 2023  •   5 minutes read

Author: Admin

How to Choose the Right URL Shortener for Your LinkedIn Marketing Needs

LinkedIn is a powerful platform for professionals to connect, network, and market themselves. Whether you are a job seeker, entrepreneur, or business professional, having a strong LinkedIn presence is essential in today’s digital age. One important aspect of your LinkedIn profile is your URL, which serves as your online address. In this article, we will discuss how to choose the right URL shortener for your LinkedIn marketing needs.

What is a LinkedIn URL?

Your LinkedIn URL is the web address that leads directly to your LinkedIn profile. It is unique to you and can be customized to reflect your personal brand. By default, LinkedIn assigns a long and random URL to your profile, but you have the option to change it to something more memorable and professional.

How to Get Your LinkedIn URL

Before we dive into choosing the right URL shortener, let’s first understand how to get your LinkedIn URL. Here are the steps:

Step 1: Log in to your LinkedIn account

To get your LinkedIn URL, you need to log in to your LinkedIn account. If you don’t have an account yet, you can create one by visiting the LinkedIn website and following the registration process.

Step 2: Go to your profile

Once you are logged in, navigate to your profile page. You can do this by clicking on your profile picture in the top right corner of the LinkedIn homepage.

Step 3: Find your LinkedIn URL

On your profile page, look for the section that displays your basic information. Your LinkedIn URL will be listed under your profile picture and headline. It will typically begin with “linkedin.com/in/”.

How to Change Your LinkedIn URL

If you are not satisfied with the default LinkedIn URL assigned to you, you have the option to change it to something more personalized. Here’s how:

Step 1: Go to your profile settings

From your profile page, click on the “Me” icon in the top right corner of the LinkedIn homepage. In the dropdown menu, select “Settings & Privacy.”

Step 2: Edit your public profile settings

In the “Settings & Privacy” section, click on the “Privacy” tab. Then, scroll down and find the “Edit your public profile” option. Click on it to access your public profile settings.

Step 3: Customize your LinkedIn URL

Within your public profile settings, scroll down until you find the “Edit your custom URL” section. Click on the pencil icon next to your current URL to edit it. Choose a personalized URL that reflects your personal brand or professional identity. Make sure to keep it professional and easy to remember.

Step 4: Save your changes

Once you have entered your desired LinkedIn URL, click on the “Save” button to save your changes. Your new URL will now be your LinkedIn profile’s web address.

Why Use a URL Shortener for Your LinkedIn Profile?

Now that you know how to get and customize your LinkedIn URL, you might be wondering why you would need a URL shortener. Here are a few reasons:

1. Shorter and more memorable URLs

URL shorteners allow you to create shorter and more memorable URLs for your LinkedIn profile. Instead of sharing a long and complex web address, you can use a custom short URL that is easy to remember and share with others.

2. Professional branding

Using a URL shortener allows you to incorporate your personal brand into your LinkedIn profile’s web address. You can create a custom short URL that includes your name, profession, or business name, reinforcing your professional identity.

3. Easy sharing on social media and business cards

Short URLs are perfect for sharing on social media platforms like Twitter, where character limits are restrictive. They are also ideal for including on business cards, making it easier for people to find and connect with you on LinkedIn.

4. Track clicks and engagement

Many URL shorteners offer analytics and tracking features that allow you to monitor the performance of your LinkedIn profile. You can track the number of clicks, engagement, and other metrics, providing valuable insights into your LinkedIn marketing efforts.

Choosing the Right URL Shortener

Now that you understand the benefits of using a URL shortener for your LinkedIn profile, let’s explore how to choose the right one for your marketing needs. Consider the following factors:

1. Customization options

Look for a URL shortener that offers customization options. This will allow you to create a personalized URL that aligns with your personal brand or professional identity. The ability to choose a custom keyword or phrase in your short URL can make it more memorable and relevant to your target audience.

2. Analytics and tracking

Consider a URL shortener that provides analytics and tracking features. These insights will help you measure the effectiveness of your LinkedIn marketing efforts and make data-driven decisions to optimize your profile and content.

3. Integration with other tools

If you use other marketing tools or platforms, look for a URL shortener that integrates seamlessly with them. This will streamline your workflow and allow you to track your LinkedIn profile’s performance alongside other marketing efforts.

4. Reputation and reliability

Choose a reputable and reliable URL shortener service. Read reviews, check their uptime statistics, and ensure that the service has a good track record of providing stable and secure short URLs. You want to avoid any potential issues or downtime that could negatively impact your LinkedIn marketing.

Examples of URL Shorteners for LinkedIn

Now that you know what to look for in a URL shortener, here are a few examples that you can consider for your LinkedIn marketing:

1. Bitly

Bitly is one of the most popular URL shorteners available. It offers customization options, analytics, and integration with other tools. Bitly also provides branded short URLs for businesses and organizations.

2. TinyURL

TinyURL is another well-known URL shortener that allows you to create custom short URLs. It is simple to use and offers basic analytics to track clicks and engagement.

3. Rebrandly

Rebrandly is a URL shortener that focuses on customization and branding. It offers features like custom domains, link retargeting, and advanced analytics. Rebrandly is a great choice for individuals and businesses looking to create a strong brand presence on LinkedIn.

4. Google URL Shortener (deprecated)

Google’s URL shortener, also known as goo.gl, was a popular choice for many marketers. However, it has been deprecated and is no longer available for new users. If you were already using Google URL Shortener, make sure to explore other options mentioned above.

Optimizing Your LinkedIn URL for Marketing

Now that you have chosen the right URL shortener for your LinkedIn profile, it’s time to optimize your URL for marketing purposes. Here are a few tips:

1. Use relevant keywords

Include relevant keywords in your LinkedIn URL to improve its search engine optimization (SEO). This will help your profile rank higher in search results when people search for professionals or businesses in your industry.

2. Keep it simple and memorable

Avoid using long and complex URLs that are difficult to remember. Keep your LinkedIn URL short, simple, and memorable. This will make it easier for people to type it directly into their browsers or remember it when they want to connect with you.

3. Promote your LinkedIn URL

Once you have your optimized LinkedIn URL, promote it across your other marketing channels. Include it in your email signature, on your website, and on your social media profiles. This will drive more traffic to your LinkedIn profile and increase your visibility among potential connections and employers.

4. Monitor and analyze performance

Regularly monitor and analyze the performance of your LinkedIn URL using the analytics provided by your chosen URL shortener. Look for trends, identify areas for improvement, and adjust your marketing strategy accordingly. Data-driven insights will help you optimize your LinkedIn profile and achieve your marketing goals.

Conclusion

Choosing the right URL shortener for your LinkedIn marketing needs is crucial to maximize the impact of your profile and content. By customizing your LinkedIn URL, using a reliable URL shortener, and optimizing it for marketing, you can enhance your professional brand and increase your visibility on the platform. Remember to monitor your LinkedIn URL’s performance and make data-driven decisions to continually improve your LinkedIn marketing efforts.

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