How to craft compelling subject lines for LinkedIn Premium InMail


26 Sep 2023  •   3 minutes read

Author: Admin


LinkedIn Premium is a powerful tool that offers a wide range of benefits and features to help professionals grow their network, find new opportunities, and enhance their job search. One of the key features of LinkedIn Premium is InMail, which allows you to send direct messages to anyone on the platform, even if you’re not connected. However, with the increased competition for attention in people’s inboxes, crafting compelling subject lines for your InMail messages is crucial to increasing your chances of getting a response.

The Importance of a Compelling Subject Line

The subject line is the first thing that recipients see when they receive your InMail message. It’s the deciding factor in whether they open, ignore, or delete your message. A compelling subject line grabs attention, piques curiosity, and entices the recipient to open your message and engage with you. Without a strong subject line, your message can easily get lost in the sea of other messages and go unnoticed. So how can you craft subject lines that stand out and compel recipients to take action?

1. Personalize Your Subject Line

Personalization is key when it comes to crafting compelling subject lines. People are more likely to open and respond to messages that feel personalized and relevant to them. Use the recipient’s name in the subject line to grab their attention and make the message feel more personal. For example, instead of using a generic subject line like “Opportunity for Collaboration,” try something like “John, Let’s Collaborate on a Project.”

2. Keep it Short and Concise

When it comes to subject lines, less is more. Keep your subject line short and concise to make it easy for recipients to read and understand at a glance. Aim for a subject line that is no longer than 50 characters. This ensures that your subject line is fully visible on both desktop and mobile devices, where most people now access their emails.

3. Use Power Words and Actionable Language

Power words are words that evoke strong emotions and capture attention. Incorporate power words into your subject lines to make them more compelling and engaging. Words like “exclusive,” “limited time,” “special offer,” “free,” and “urgent” can create a sense of urgency and make recipients more likely to open your message. Additionally, use actionable language that prompts recipients to take action, such as “Join,” “Download,” “Learn,” or “Discover.”

4. Create a Sense of Curiosity

Curiosity is a powerful motivator. Use subject lines that pique curiosity and make recipients curious to know more. A subject line that poses a question or offers a teaser can be highly effective in grabbing attention and enticing recipients to open your message. For example, instead of a subject line like “New Opportunities at XYZ Company,” try something like “Are You Ready to Take Your Career to the Next Level?”

5. Test and Analyze Your Subject Lines

One of the advantages of LinkedIn Premium is access to analytics and insights. Use this feature to test and analyze the effectiveness of your subject lines. Experiment with different subject lines and monitor the open and response rates to see which ones perform best. Learn from your data and refine your subject lines over time to improve your chances of success.


Crafting compelling subject lines for LinkedIn Premium InMail is an art that can significantly impact your success in reaching out to professionals and growing your network. By personalizing your subject lines, keeping them short and concise, using power words and actionable language, creating a sense of curiosity, and testing and analyzing your subject lines, you can maximize your chances of getting a response and achieving your goals. So take the time to craft subject lines that stand out and make a lasting impression.

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