How to create a custom LinkedIn URL that reflects your personal brand

liprospect

26 Sep 2023  •   4 minutes read

Author: Admin

How to Create a Custom LinkedIn URL that Reflects Your Personal Brand

In today’s digital age, building a strong personal brand online is essential for professional success. One of the key platforms for personal branding is LinkedIn, the world’s largest professional network. Creating a custom LinkedIn URL is a simple yet effective way to enhance your personal brand and make it easier for others to find and connect with you.

What is a LinkedIn URL?

Before we dive into the details of creating a custom LinkedIn URL, let’s first understand what a LinkedIn URL is. A LinkedIn URL is the web address of your LinkedIn profile. It is the link that you can share with others to direct them to your LinkedIn profile. By default, LinkedIn assigns a random alphanumeric URL to your profile, which may not be memorable or reflective of your personal brand. However, LinkedIn allows you to customize this URL to make it more personalized and professional.

How to Get Your LinkedIn URL

Before you can customize your LinkedIn URL, you need to know what your current LinkedIn URL is. Here’s how you can find it:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture in the top right corner of the screen.
  3. Select “View profile” from the dropdown menu.
  4. On your profile page, look for the URL displayed below your profile picture and headline. It will start with “www.linkedin.com/in/”. This is your current LinkedIn URL.

Once you have found your LinkedIn URL, you can proceed to the next step of customizing it to reflect your personal brand.

How to Change Your LinkedIn URL

Changing your LinkedIn URL is a straightforward process. Follow these steps to customize your LinkedIn URL:

  1. On your LinkedIn profile page, click on the “Edit public profile & URL” button, which is located under your profile picture and headline.
  2. On the right side of the page, you will see a section titled “Edit URL & public profile.” Click on the pencil icon next to the URL.
  3. A pop-up window will appear, allowing you to edit your LinkedIn URL. Type in your desired custom URL. Ideally, you should use your full name or a variation of it. Avoid using numbers, special characters, or unrelated words, as they may make your URL less memorable or professional.
  4. After entering your desired custom URL, click on the “Save” button to save the changes.

Once you have saved your custom LinkedIn URL, your profile will be accessible through this new URL. Make sure to update any existing links or references to your LinkedIn profile with the new URL to ensure consistency and avoid broken links.

Why Customize Your LinkedIn URL?

Now that you know how to create a custom LinkedIn URL, let’s explore why it is important to customize your LinkedIn URL:

1. Personal Branding

Your LinkedIn URL is an extension of your personal brand. By customizing it, you can create a URL that aligns with your professional identity and reinforces your personal brand. Using your full name or a variation of it in your LinkedIn URL can help you establish a consistent online presence and make it easier for others to find and connect with you.

2. Professionalism

A customized LinkedIn URL appears more professional than a random alphanumeric URL. It shows that you have taken the time to personalize your profile and pay attention to the details. A professional-looking LinkedIn URL can leave a positive impression on recruiters, potential employers, and other professionals who view your profile.

3. Memorability

A custom LinkedIn URL that includes your name is easier to remember than a random alphanumeric URL. When networking or sharing your LinkedIn profile with others, a memorable URL can make it more likely that they will visit your profile and connect with you. It also makes it easier for others to refer you to their contacts by simply sharing your LinkedIn URL.

4. Search Engine Optimization (SEO)

Customizing your LinkedIn URL can also help improve your visibility in search engine results. When someone searches for your name on a search engine like Google, your LinkedIn profile is likely to appear among the top results. A custom URL that includes your name can boost your chances of ranking higher in search results and increase your online visibility.

LinkedIn URL Best Practices

Now that you understand the importance of customizing your LinkedIn URL, here are some best practices to keep in mind:

1. Use Your Full Name

Using your full name in your LinkedIn URL is the best option for most professionals. It is easy to remember, professional, and helps establish your personal brand. If your full name is already taken, consider using a variation of it, such as adding your middle initial or a relevant keyword.

2. Avoid Numbers and Special Characters

Avoid using numbers, special characters, or unrelated words in your LinkedIn URL. These can make your URL less memorable or professional. Stick to using letters and hyphens (-) to separate words if necessary.

3. Keep It Short and Simple

While it’s important to include your full name, try to keep your LinkedIn URL as short and simple as possible. Long URLs can be difficult to remember and may get truncated in certain contexts, such as on business cards or in email signatures. Aim for a URL that is concise and easy to share.

4. Update Your Other Online Profiles

Once you have customized your LinkedIn URL, make sure to update your other online profiles with the new URL. This includes your website, blog, social media profiles, and any other platforms where you showcase your personal brand. Consistency across all your online profiles will help strengthen your personal brand and make it easier for others to find and connect with you.

Conclusion

Creating a custom LinkedIn URL is a simple but impactful way to enhance your personal brand and make it easier for others to find and connect with you. By customizing your LinkedIn URL, you can establish a consistent online presence, appear more professional, and improve your visibility in search engine results. Follow the steps outlined in this article to create a custom LinkedIn URL that reflects your personal brand and optimize your LinkedIn profile for better visibility.

Leave a Reply

Your email address will not be published. Required fields are marked *

More interesting articles

liprospect

LinkedIn is a powerful tool for professionals to connect, network, and showcase their skills and experience. Your LinkedIn profile acts as an online resume and can be a valuable asset in your job search and career development. One important aspect of your LinkedIn profile is the URL, or web address, that leads to your profile. […]

26 Sep 2023

liprospect

Why a Customized LinkedIn URL Matters When it comes to building a strong professional online presence, LinkedIn is the go-to platform for many individuals. With over 740 million users worldwide, LinkedIn offers a unique opportunity to connect with professionals, showcase your skills and expertise, and build your personal brand. One often overlooked feature of LinkedIn […]

26 Sep 2023

liprospect

How to Customize Your LinkedIn URL LinkedIn is an essential platform for professionals to build their online presence, network with colleagues, and showcase their skills and experience. Your LinkedIn URL is a unique identifier that directs people to your profile. By default, LinkedIn assigns a long and random URL to your profile, but you have […]

26 Sep 2023

Setting up a perfect campaign only takes 5 minutes. So what are you waiting for?