How to create a custom shortened LinkedIn URL.


26 Sep 2023  •   3 minutes read

Author: Admin

How to Create a Custom Shortened LinkedIn URL

LinkedIn is a powerful tool for professionals, allowing them to connect, network, and showcase their skills and experience. One important aspect of your LinkedIn profile is your unique URL, which directs people to your profile. By default, LinkedIn assigns a long and complex URL to your profile, but you have the option to create a custom shortened URL that is easier to remember and share. In this article, we will guide you through the steps of creating a custom shortened LinkedIn URL that will make your profile stand out.

What is a LinkedIn URL?

A LinkedIn URL is the web address that leads to your LinkedIn profile. It is a unique identifier that allows others to find and access your profile on the platform. By default, LinkedIn generates a URL based on your name and adds a series of numbers and letters. For example, your default LinkedIn URL might look something like this: This URL is not only long and difficult to remember, but it also does not reflect your personal brand or professional identity.

Why Should You Create a Custom Shortened LinkedIn URL?

Creating a custom shortened LinkedIn URL offers several benefits:

  • Easy to remember: A custom URL that includes your name or a variation of it is easier to remember and share with others.
  • Professional branding: A custom URL allows you to showcase your personal brand and create a professional online presence.
  • SEO optimization: A custom URL that includes keywords related to your industry or profession can improve your visibility in search engine results.
  • Improved networking: A custom URL can make it easier for others to find and connect with you on LinkedIn.

How to Create a Custom Shortened LinkedIn URL

Follow these steps to create a custom shortened LinkedIn URL:

Step 1: Log in to Your LinkedIn Account

Go to the LinkedIn website and log in to your account using your email address and password. If you don’t have a LinkedIn account yet, you will need to create one before proceeding.

Step 2: Go to Your Profile Page

Once you are logged in, click on “Me” in the top navigation bar, and select “View profile” from the dropdown menu. This will take you to your profile page.

Step 3: Click on “Edit Public Profile & URL”

On your profile page, you will see a button that says “Edit public profile & URL” towards the top right corner. Click on this button to access the URL settings.

Step 4: Customize Your LinkedIn URL

On the URL settings page, you will see your current LinkedIn URL displayed at the top. To customize your URL, click on the pencil icon next to it.

Step 5: Enter Your Custom URL

A popup window will appear, allowing you to enter your desired custom URL. Keep in mind that your custom URL must meet certain criteria:

  • It must be between 5 and 30 characters long.
  • It can only contain letters, numbers, and hyphens.
  • It cannot contain spaces, symbols, or special characters.
  • It cannot be already taken by another LinkedIn user.

Once you have entered your desired custom URL, click on “Save” to save your changes.

Step 6: Share Your Customized LinkedIn URL

After saving your custom URL, you can start sharing it with others. Use it on your resume, business cards, email signature, and other professional materials to promote your LinkedIn profile and make it easy for people to find you.

LinkedIn URL Best Practices

Now that you have created a custom shortened LinkedIn URL, here are some best practices to optimize your profile:

  • Keep it professional: Your custom URL should reflect your professional identity and be appropriate for your industry.
  • Use your name: If possible, include your name or a variation of it in your custom URL. This will make it easier for others to recognize and remember.
  • Avoid numbers and symbols: Stick to letters and hyphens in your custom URL to keep it clean and simple.
  • Share it strategically: Share your custom URL on platforms where it is relevant, such as your resume, email signature, or professional social media profiles.
  • Monitor your online presence: Regularly search for your custom URL on search engines to see how it appears in search results. Make sure it accurately represents your professional brand.


Creating a custom shortened LinkedIn URL is a simple yet effective way to enhance your online presence and make it easier for others to find and connect with you. By following the steps outlined in this article, you can personalize your LinkedIn profile URL and optimize your professional branding. Remember to keep it professional, use your name if possible, and share it strategically to make the most of your custom URL. Take control of your online presence and stand out on LinkedIn with a custom shortened URL.

Leave a Reply

Your email address will not be published. Required fields are marked *

More interesting articles


Custom LinkedIn URL: Strong Online Presence When it comes to building a strong online presence, LinkedIn is undoubtedly one of the most powerful platforms available. With over 740 million members worldwide, it offers countless opportunities for networking, job hunting, and personal branding. However, to make the most out of your LinkedIn profile, you need to […]

26 Sep 2023


The Power of a Personalized LinkedIn URL in Building Your Professional Reputation In today’s digital age, having a strong online presence is essential for professionals in any industry. One of the most important platforms for building and maintaining your professional reputation is LinkedIn. With over 760 million users worldwide, LinkedIn provides a unique opportunity to […]

26 Sep 2023


Tips to Promote Your Customized LinkedIn URL on Social Media LinkedIn is a powerful platform for networking and professional growth. By customizing your LinkedIn URL, you can create a unique and memorable web address that reflects your personal brand. But simply having a customized LinkedIn URL isn’t enough; you also need to promote it effectively […]

26 Sep 2023

Setting up a perfect campaign only takes 5 minutes. So what are you waiting for?