How to create a customized LinkedIn URL that aligns with your personal brand and career goals

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26 Sep 2023  •   5 minutes read

Author: Admin

LinkedIn is a powerful tool for professionals to showcase their skills, experience, and accomplishments. With over 700 million users worldwide, having a strong LinkedIn profile can help you stand out in the job market and network with other professionals in your industry. One of the ways to make your LinkedIn profile more professional and personalized is by creating a customized LinkedIn URL. In this article, we will guide you on how to create a customized LinkedIn URL that aligns with your personal brand and career goals.

What is a LinkedIn URL?

A LinkedIn URL is a unique web address that directs users to your LinkedIn profile. By default, LinkedIn assigns a URL to your profile that consists of random numbers and letters. For example, your LinkedIn URL might look something like this: www.linkedin.com/in/123456789. This default URL is not only difficult to remember but also looks unprofessional when you share it with others. By customizing your LinkedIn URL, you can make it more memorable and aligned with your personal brand.

How to Find Your LinkedIn URL

Before we dive into the process of customizing your LinkedIn URL, let’s first find out how to locate your current URL. Here’s how:

1. Log in to your LinkedIn account and navigate to your profile page.

2. Look for the “Edit public profile & URL” button, which is usually located at the top-right corner of your profile page.

3. Click on the button, and it will take you to the “Edit your custom URL” section.

4. Under the “Edit your custom URL” section, you will see your current LinkedIn URL. It will be displayed as a link, such as www.linkedin.com/in/yourname.

5. Copy your current LinkedIn URL as you will need it later in the customization process.

How to Customize Your LinkedIn URL

Now that you have located your current LinkedIn URL, it’s time to customize it to reflect your personal brand and career goals. Follow these steps to create a customized LinkedIn URL:

1. Log in to your LinkedIn account and navigate to your profile page.

2. Look for the “Edit public profile & URL” button, usually located at the top-right corner of your profile page.

3. Click on the button, and it will take you to the “Edit your custom URL” section.

4. Under the “Edit your custom URL” section, you will see a text box where you can enter your desired custom URL.

5. Enter your desired custom URL in the text box. Keep in mind that your custom URL should be professional, easy to remember, and aligned with your personal brand. For example, you could use your full name or a combination of your name and industry keywords.

6. After entering your desired custom URL, click on the “Save” button to save your changes.

LinkedIn URL Best Practices

When customizing your LinkedIn URL, it’s important to follow best practices to ensure that it effectively represents your personal brand and career goals. Here are some tips to keep in mind:

1. Use your full name: Using your full name as your LinkedIn URL is a great way to make it professional and easy to remember. It also helps with your online branding and search engine optimization.

2. Avoid special characters: LinkedIn URLs do not support special characters, so make sure to only use letters, numbers, and hyphens in your custom URL.

3. Keep it simple: Choose a custom URL that is simple and easy to type. Avoid using long or complicated words that may confuse others.

4. Use keywords: If applicable, include relevant keywords in your custom URL that are related to your industry or area of expertise. This can help improve your search engine visibility and make your profile more discoverable.

5. Be consistent: Try to use the same custom URL across all your professional platforms, such as your resume, business cards, and other social media profiles. This consistency will help strengthen your personal brand and make it easier for others to find and connect with you.

Updating Your LinkedIn URL on Your Resume

Once you have created a customized LinkedIn URL, it’s important to update it on your resume and other professional documents. Here’s how:

1. Open your resume document and locate the section where you list your contact information.

2. Replace the old LinkedIn URL with your new customized LinkedIn URL.

3. Save the changes and update your resume file.

4. If you have already printed copies of your resume, make sure to manually update the LinkedIn URL on each copy.

Using a LinkedIn URL Shortener

If you prefer to use a shorter LinkedIn URL, you can utilize a URL shortener service to create a more concise and memorable link. There are several URL shortener services available online, such as Bitly and TinyURL. Here’s how to use a URL shortener for your LinkedIn URL:

1. Copy your customized LinkedIn URL.

2. Go to a URL shortener service website, such as Bitly (www.bitly.com) or TinyURL (www.tinyurl.com).

3. Paste your LinkedIn URL into the designated text box on the URL shortener website.

4. Click on the “Shorten” or “Create Short URL” button to generate a shortened version of your LinkedIn URL.

5. Copy the shortened URL provided by the URL shortener service.

6. You can now use the shortened LinkedIn URL in your resume, business cards, or any other professional documents.

Sharing Your LinkedIn URL

Once you have customized your LinkedIn URL, it’s time to share it with others to increase your visibility and promote your personal brand. Here are some ways to share your LinkedIn URL:

1. Add it to your email signature: Include your LinkedIn URL in your email signature to make it easy for recipients to connect with you on LinkedIn.

2. Share it on social media: Post your LinkedIn URL on your social media profiles, such as Twitter, Facebook, and Instagram. This will encourage your followers to visit your LinkedIn profile and connect with you.

3. Include it on your business cards: Print your LinkedIn URL on your business cards to make it convenient for others to find and connect with you on LinkedIn.

4. Mention it in your bio or About Me section: If you have a personal website or blog, include your LinkedIn URL in your bio or About Me section. This will direct visitors to your LinkedIn profile for more information about your professional background.

5. Incorporate it into your online portfolio: If you have an online portfolio or website showcasing your work, make sure to include your LinkedIn URL as a way for potential clients or employers to learn more about your professional experience.

Conclusion

Creating a customized LinkedIn URL is a simple yet effective way to enhance your personal brand and make your LinkedIn profile more professional. By following the steps outlined in this article, you can easily customize your LinkedIn URL to align with your personal brand and career goals. Remember to keep it professional, easy to remember, and consistent across all your professional platforms. Once you have your customized LinkedIn URL, make sure to update it on your resume, business cards, and other professional documents. Lastly, don’t forget to share your LinkedIn URL on social media, in your email signature, and on your website or online portfolio to increase your visibility and connect with other professionals in your industry.

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