How to create a LinkedIn URL that reflects your industry expertise

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26 Sep 2023  •   8 minutes read

Author: Admin

Introduction

LinkedIn is a powerful platform for professionals to connect, network, and showcase their skills and expertise. One of the key elements of your LinkedIn profile is your URL, which is essentially your online address on the platform. By customizing your LinkedIn URL, you can create a web address that reflects your industry expertise and makes it easier for others to find and connect with you. In this article, we will explore the steps to create a LinkedIn URL that showcases your personal brand and maximizes your professional networking opportunities.

What is a LinkedIn URL and Why Does it Matter?

A LinkedIn URL is the web address that directs to your LinkedIn profile. By default, LinkedIn assigns a random combination of numbers and letters as your URL, which can be difficult to remember and may not accurately represent your personal brand or industry expertise. Customizing your LinkedIn URL allows you to create a more professional and personalized web address that aligns with your professional identity.

How to Get Your LinkedIn URL

To get your LinkedIn URL, follow these steps:

Step 1: Log in to your LinkedIn account

If you don’t already have a LinkedIn account, you can sign up for free on the LinkedIn website. Once you are logged in, navigate to your profile page.

Step 2: Edit your public profile URL

On your LinkedIn profile page, click on the “Me” icon in the top navigation bar. From the dropdown menu, select “View profile”. On your profile page, locate the section that displays your current LinkedIn URL. It will be located below your profile picture and headline.

Step 3: Click on the “Edit public profile & URL” button

Next to your LinkedIn URL, you will see an “Edit public profile & URL” button. Click on this button to access the URL customization settings.

Step 4: Customize your LinkedIn URL

In the URL customization settings, you will see a box where you can edit your LinkedIn URL. Enter your desired URL, keeping in mind that it should reflect your industry expertise and personal brand. LinkedIn will notify you if the desired URL is available or if you need to choose a different one.

Step 5: Save your changes

Once you have entered your desired LinkedIn URL, click on the “Save” button to save your changes. Your LinkedIn URL will now be updated to reflect the customized web address you have chosen.

How to Change Your LinkedIn URL

If you have already customized your LinkedIn URL but wish to change it, follow these steps:

Step 1: Log in to your LinkedIn account

Access your LinkedIn account by entering your login credentials on the LinkedIn website.

Step 2: Navigate to your profile page

Once you are logged in, click on the “Me” icon in the top navigation bar and select “View profile” from the dropdown menu. This will take you to your profile page.

Step 3: Access the URL customization settings

On your profile page, locate the section that displays your current LinkedIn URL. It will be located below your profile picture and headline. Click on the “Edit public profile & URL” button next to your LinkedIn URL.

Step 4: Edit your LinkedIn URL

In the URL customization settings, you will see a box where you can edit your LinkedIn URL. Enter your new desired URL, ensuring that it accurately reflects your industry expertise and personal brand.

Step 5: Save your changes

Once you have entered your new LinkedIn URL, click on the “Save” button to save your changes. Your LinkedIn URL will now be updated to reflect the new web address you have chosen.

How to Copy Your LinkedIn URL

If you simply want to copy your LinkedIn URL to share it with others, follow these steps:

Step 1: Log in to your LinkedIn account

Access your LinkedIn account by entering your login credentials on the LinkedIn website.

Step 2: Navigate to your profile page

Once you are logged in, click on the “Me” icon in the top navigation bar and select “View profile” from the dropdown menu. This will take you to your profile page.

Step 3: Locate your LinkedIn URL

On your profile page, locate the section that displays your current LinkedIn URL. It will be located below your profile picture and headline.

Step 4: Copy your LinkedIn URL

To copy your LinkedIn URL, you can either right-click on the URL and select “Copy” from the dropdown menu, or you can highlight the URL and press “Ctrl+C” on your keyboard.

Where to Find Your LinkedIn URL on the LinkedIn App

If you prefer to access your LinkedIn profile on the LinkedIn mobile app, here’s how you can find your LinkedIn URL:

Step 1: Open the LinkedIn app

Launch the LinkedIn app on your smartphone or tablet. If you don’t have the app installed, you can download it for free from the App Store (iOS) or Google Play Store (Android).

Step 2: Log in to your LinkedIn account

Enter your login credentials to access your LinkedIn account. If you haven’t created an account yet, you can sign up for free within the app.

Step 3: Navigate to your profile

Tap on the “Profile” icon at the bottom navigation bar to access your LinkedIn profile.

Step 4: Find your LinkedIn URL

On your profile page, locate the section that displays your current LinkedIn URL. It will be located below your profile picture and headline.

Step 5: Share your LinkedIn URL

To share your LinkedIn URL from the LinkedIn app, you can tap on the “Copy” button next to your LinkedIn URL. This will automatically copy the URL to your device’s clipboard, allowing you to easily paste it into other apps or messages.

LinkedIn URL Shortener

If you have a long LinkedIn URL and want to make it more concise, you can use a URL shortener. LinkedIn provides its own URL shortener, which allows you to create a shortened version of your LinkedIn URL. Here’s how you can use the LinkedIn URL shortener:

Step 1: Log in to your LinkedIn account

Access your LinkedIn account by entering your login credentials on the LinkedIn website.

Step 2: Navigate to your profile page

Once you are logged in, click on the “Me” icon in the top navigation bar and select “View profile” from the dropdown menu. This will take you to your profile page.

Step 3: Access the URL customization settings

On your profile page, locate the section that displays your current LinkedIn URL. It will be located below your profile picture and headline. Click on the “Edit public profile & URL” button next to your LinkedIn URL.

Step 4: Create a shortened LinkedIn URL

In the URL customization settings, you will see a box where you can edit your LinkedIn URL. Below the box, you will find the option to create a shortened URL. Click on the “Create a shorter URL” link.

Step 5: Save your changes

Once you have created a shortened LinkedIn URL, click on the “Save” button to save your changes. Your LinkedIn URL will now be updated to reflect the shortened web address you have chosen.

How to Edit Your LinkedIn URL

If you have already customized your LinkedIn URL but want to make changes to it, follow these steps:

Step 1: Log in to your LinkedIn account

Access your LinkedIn account by entering your login credentials on the LinkedIn website.

Step 2: Navigate to your profile page

Once you are logged in, click on the “Me” icon in the top navigation bar and select “View profile” from the dropdown menu. This will take you to your profile page.

Step 3: Access the URL customization settings

On your profile page, locate the section that displays your current LinkedIn URL. It will be located below your profile picture and headline. Click on the “Edit public profile & URL” button next to your LinkedIn URL.

Step 4: Edit your LinkedIn URL

In the URL customization settings, you will see a box where you can edit your LinkedIn URL. Make the desired changes to your LinkedIn URL, ensuring that it accurately reflects your industry expertise and personal brand.

Step 5: Save your changes

Once you have edited your LinkedIn URL, click on the “Save” button to save your changes. Your LinkedIn URL will now be updated to reflect the new web address you have chosen.

LinkedIn Personal URL Examples

Your LinkedIn URL should be unique to you and reflect your personal brand. Here are some examples of personalized LinkedIn URLs:

1. FirstNameLastName

If your full name is available as a LinkedIn URL, using your first name followed by your last name is a simple and professional option. For example, if your name is John Smith, your LinkedIn URL could be “linkedin.com/in/JohnSmith”.

2. IndustryExpert

If you are known for your expertise in a particular industry, you can incorporate that into your LinkedIn URL. For example, if you are a marketing expert, your LinkedIn URL could be “linkedin.com/in/MarketingExpert”.

3. CompanyName

If you are a business owner or closely associated with a specific company, you can include the company name in your LinkedIn URL. For example, if you own a software development company called Tech Solutions, your LinkedIn URL could be “linkedin.com/in/TechSolutions”.

4. PersonalBrandStatement

If you have a strong personal brand statement or tagline, you can incorporate it into your LinkedIn URL. This can help to immediately convey your personal brand to anyone who views your profile. For example, if your personal brand statement is “Helping businesses thrive through digital marketing”, your LinkedIn URL could be “linkedin.com/in/ThrivingDigitalMarketer”.

How to Share Your LinkedIn URL

Once you have customized your LinkedIn URL, you can easily share it with others to promote your professional presence. Here are some ways to share your LinkedIn URL:

1. Add it to your resume

Include your LinkedIn URL on your resume to provide potential employers and recruiters with an easy way to view your professional profile. You can add it in the contact information section or in the header or footer of your resume.

2. Include it in your email signature

Add your LinkedIn URL to your email signature to make it readily accessible to anyone you communicate with via email. This allows recipients to easily connect with you and learn more about your professional background.

3. Share it on social media

Share your LinkedIn URL on your other social media profiles, such as Twitter, Facebook, or Instagram. This can help you cross-promote your professional presence and attract a wider audience.

4. Incorporate it into your business card

Include your LinkedIn URL on your business card to provide potential contacts with an easy way to connect with you professionally. This can be particularly useful at networking events or conferences.

LinkedIn URL Format

The format of a LinkedIn URL is as follows: “linkedin.com/in/YourCustomizedURL”. The “in/” is a standard part of the LinkedIn URL structure and should not be changed. Your customized URL can include a combination of letters, numbers, and hyphens, but it cannot have any spaces or special characters.

What to Do if Your LinkedIn URL is Invalid

If you encounter an error message indicating that your desired LinkedIn URL is invalid, it means that someone else has already claimed that URL. In this case, you will need to choose a different LinkedIn URL that is unique to you. Consider incorporating variations of your name, industry expertise, or personal brand statement to create a memorable and professional URL.

How to Find Your LinkedIn URL on an iPhone

If you use the LinkedIn mobile app on your iPhone, here’s how you can find your LinkedIn URL:

Step 1: Open the LinkedIn app

Tap on the LinkedIn app icon on your iPhone’s home screen to launch the app.

Step 2: Log in to your LinkedIn account

Enter your login credentials to access your LinkedIn account. If you haven’t created an account yet, you can sign up for free within the app.

Step 3: Access your profile

Tap on the “Profile” tab at the bottom navigation bar to access your LinkedIn profile.

Step 4: Find your LinkedIn URL

On your profile page, locate the section that displays your current LinkedIn URL. It will be located below your profile picture and headline.

Social Network URLs for LinkedIn

Your LinkedIn URL is a valuable asset for promoting your professional presence across different social networks. Here are some examples of how you can incorporate your LinkedIn URL into your other social media profiles:

1. Twitter

In your Twitter bio, include your LinkedIn URL to provide your followers with an easy way to learn more about your professional background and connect with you on LinkedIn.

2. Facebook

Add your LinkedIn URL to your Facebook “About” section or in the “Contact Info” section of your Facebook profile. This allows your Facebook friends to easily find and connect with you on LinkedIn.

3. Instagram

In your Instagram bio, include your LinkedIn URL to direct your followers to your professional profile. You can also share your LinkedIn URL in Instagram captions or stories to promote your professional presence.

4. YouTube

Add your LinkedIn URL to your YouTube channel’s “About” section to provide your subscribers with an additional platform to connect with you professionally.

Conclusion

Your LinkedIn URL is an essential element of your professional online presence. By customizing your LinkedIn URL, you can create a web address that reflects your industry expertise and personal brand. Whether you are looking for job opportunities, networking with professionals in your field, or showcasing your skills and achievements, a customized LinkedIn URL can help you stand out and make a lasting impression. Follow the steps outlined in this article to create a LinkedIn URL that maximizes your professional networking opportunities and reinforces your industry expertise.

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